In this episode of The Practice of Therapy podcast, host Gordon Brewer talks with Nicole McCance, who shares her insights on scaling a therapy practice through effective systems and strategic hiring. Nicole emphasizes the importance of systemizing processes before bringing new hires on board, helping therapists avoid the overwhelm of constant questions and task management. She reveals that many therapists dive into hiring without setting up essential workflows, which can quickly turn them into "chief question answerers" rather than effective leaders.

Nicole discusses the power of documenting every step of your practice in a Google Doc, which not only streamlines daily operations but also fosters team independence and enables automation. Reflecting on her own journey, she explains how hiring a business coach early on was instrumental to her success, giving her the clarity and direction to create her own coaching program, where she now teaches therapists the systems and marketing strategies that fueled her rapid growth. From crafting SOP manuals with tools like Loom and ChatGPT to making your first hire a "mini-me" who mirrors your style, Nicole shares a practical and empowering guide for therapists ready to grow their practice with intention and efficiency.

Resources Mentioned In This Episode

• Read the full show notes here
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• The PsychCraft Network
• The Practice of Therapy Community
• Mental Health Wear TN
• Full Focus Planner
• Nicole's Website
• Nicole's Instagram
• Nicole's Facebook Group
• Nicole's Free Masterclass

Meet Nicole McCance

Nicole is a Psychologist (retired) turned Business Coach for therapists scaling to a group practice. She expanded her private practice to 55 therapists and multiple seven figures in 3 years (with toddler twins at home). Nicole sold her clinic in her 4th year and then retired as a Psychologist in her 5th year. She now teaches therapists how to help more people, make more money, and have more freedom following her proven method.