We’ve all said it… “I’ll start tomorrow.” Whether it’s your fitness, nutrition, or that one habit you’ve been meaning to build — there’s something strangely comforting about pushing it off to tomorrow.

In this episode, Brad and Craig break down the real reason we fall into the “starting tomorrow” mentality — and it’s not just laziness. Craig unpacks the science behind it, explaining how putting off change actually triggers a dopamine rush that makes us feel good, even though we’re doing nothing. Wild, right?

We also dig into the deeper mindset behind this pattern: perfectionism, fear of failure, identity issues, and the illusion that tomorrow you will somehow be more motivated, more disciplined, or have more time.

But don’t worry — this isn’t just a callout. We also give you real strategies to break free from the loop and start taking imperfect action today.

What You’ll Learn:

• Why your brain loves the “starting tomorrow” story
• How dopamine tricks you into inaction
• The difference between motivation and discipline (and which one actually matters)
• Simple mindset shifts to start now — not next week
• How to stop needing a “perfect” starting point

If you’ve been stuck in that cycle of almost starting, this episode is your wake-up call.

 

Join The Collective - Join Here

 

Interested in working with a coach? Get a free nutrition consultation - Schedule Here

 

Join Us On Patreon - Join Here

 

Submit your questions to be featured on our Q&A episodes.

 

Order from Cured Supplement

Order from Legion Supplements and get 20% off your first order by using discount code: keynutrition

 

Connect with us on Instagram

Host Brad Jensen – @thesoberbodybuilder

Co-Host Craig Smith - @greatestdaymindset

Next Level Nutrition – @mynextlevelnutrition

 

Episode Timestamps

00:00 Egg Breakfast Digestive Trouble

04:40 Baseball Cards for Dope

07:48 Exploring Ineffective Feel-Good Habits

12:24 "Dopamine's Role in Procrastination"

15:19 "Start Immediately, Not Tomorrow"

17:51 "The Fresh Start Effect"

21:31 Procrastination and Future Self-Deception

25:45 "Finding Motivation: Perspective Matters"

28:16 "Balancing Breaks and Exercise"

29:27 Restart Anytime: Recovery Mindset

34:35 "Tomorrow's Free Drinks Joke"

36:15 Start Small, Start Now

39:14 "Embrace Awareness and Act Now"