一个伟大的故事通常来自于一个有趣的开始。lululemon创始人Chip Wilson在2018年发布的品牌自传《Little Black Stretchy Pants》揭示了lululemon成长之路上的故事。

本期你将听到：

- Chip Wilson的100米仰泳理论 （The 100-Meter backstore)

- 如何在丛林生态中做一只简单的刺猬

- 比起竞争，不如我们在红海中开辟自己的蓝海吧

- lululemon名字及logo的来由

- 品牌的两个基本竞争诉求：功能性和情感性

- 创始人的不妥协和原则

- 资本给了你光明的未来，而Chip为你游尽了最后一米

    "I believe that lululemon was so much more than a retail company. It attracted people that came from all over to make a difference in the world and to follow a leader and a vision who were doing just that. Chip is a retail genius, yet, I believe the greatest gift he gave to the people of lululemon and the greater community was the culture. "

节目开头口播细节如下：

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