In this episode of the No Broke Months Podcast, Dan Rochon breaks down the three core levers of sales success—frequency, audience, and messaging—and explains why most agents fail by ignoring the only one they can fully control. Dan shares a behind-the-scenes look at his personal outreach strategy for his upcoming Simon & Schuster book launch and challenges listeners to rethink their habits, hiring practices, and how they show up in business and life.

What you’ll learn on this episode

• The 3 things that determine sales results—and which one you're fully in control of
• Why rejection is your best friend in sales
• The difference between input-driven vs. outcome-driven sales performance
• How Dan plans to reach 50 top podcasts (and what that means for your business)
• How knowing your personal values, beliefs, and standards will make you a better recruiter, leader, and human
• How to stop letting rejection feel personal and start letting it fuel your growth.
• How to tell if a potential hire is aligned (or if you’re setting yourself up for future friction).

Resources mentioned in this episode

• CPI Facebook Mastermind Group: Free community access
• Teach to Sell (Preorder Page): Dan Rochon’s upcoming book on influence without selling
• NLP-based Teach to Sell Scripts: Coming soon to CPI on-demand library

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode, Dan Rochon gets real about the power of habit, self-leadership, and what separates plateaued agents from transformational leaders. Drawing on real-world experiences and hard-earned wisdom, Dan challenges you to ask the question: “Would I follow me?” Discover the SCARLET framework for identifying talent, the hidden success habits of top leaders, and why building Consistent and Predictable Income starts with becoming someone worth following. This one hits deep.

What you’ll learn on this episode

• The two questions every aspiring leader must ask: "Would I hire me?" and "Would I follow me?"
• Why habit > outcome (and how results can be misleading).
• The SCARLET framework for identifying ideal talent
• How to stop focusing on you and start growing through service to others.
• Why success is boring—but predictable if your habits are right.

Resources mentioned in this episode

• SCARLET Framework Overview: How Dan identifies top-tier team members.
• One-to-Five Worksheet for Buyers: Improve clarity and alignment in buyer showings.
• On-Demand Curriculum: Master the habits of high-performing agents.
• Teach to Sell: Dan Rochon’s upcoming book on influence without selling.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode, Dan shares the story of a buyer couple that taught him a hard but valuable lesson—never write an offer without making sure it will get accepted. He explains how ambiguous language cost him clarity, and how he transformed that experience into a repeatable strategy. Plus, Dan goes deep on what it really means to lead: Would you follow you?

What you’ll learn on this episode

• Eliminate ambiguity in your language—say “offer that will get accepted.”
• Use the One to Five Worksheet to help buyers make decisions independently.
• Leadership starts with asking, “Would I follow me?”
• You attract what you embody. Be who you want your team to become.
• Empower your team by giving them tools, training, and then getting out of the way.

Resources mentioned in this episode

• One to Five Worksheet – A tool to help buyers rate homes independently and avoid influencing each other.
• Teach to Sell – The methodology that drives sales without pressure and develops real leaders.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Hiring isn’t about luck—it’s about alignment. In this episode, Dan Rochon breaks down why most agents fail at hiring and how to flip the script using the SCARLET framework to build a team that multiplies your success instead of draining your time. If you’ve ever hired someone who seemed great on paper but flopped in practice, this one’s for you.

What you’ll learn on this episode

• Hiring is only 50% successful—at best—so systemize the process
• The first 90 days reveal everything (keep or cut)
• Use SCARLET to filter candidates: Self-Starter, Competitive, Assertive, Relational, Learning-Based, Team Player
• Great hiring starts with knowing yourself first
• Fewer but better relationships lead to more powerful outcomes

Resources mentioned in this episode

• On-Demand Training – Full training library
• Teach to Sell – Dan Rochon’s upcoming book on influence without selling.
• SCARLET Hiring Framework – Traits to screen for

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What does it take to thrive in real estate for over three decades—through every market, every tech disruption, and every client curveball? In this episode of the No Broke Months Podcast, Dan Rochon sits down with legendary agent, coach, and author Debbie DiMaggio, who shares the mindset and methods that kept her in the top 1.5% of agents nationwide. From the myth of "new" in listings to the daily rituals that fuel consistency, Debbie reveals why “no is not an option”—and how to build a standout career in real estate.

What you’ll learn on this episode

• Why relationships still outperform technology in business
• How to maintain excellence for decades without burnout
• The dangers of vague listing terms like "new"
• How morning rituals anchor productivity and peace
• Why shadowing top producers is more valuable than quick commissions
• The mindset that eliminates excuses and guarantees action

Resources mentioned in this episode

• seniorsnextchapter.com – Debbie’s education hub for downsizing and senior real estate services
• Debbie’s Instagram: @debbiedimaggio

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

If you’ve ever struggled to find the “right people” or scale your business, this episode uncovers the real root of the problem—it’s not them. It’s the silent doubt in you. Dan Rochon shares a powerful mindset shift and teaches why belief in yourself is the first step to hiring, scaling, and leading effectively. This isn’t just about building a team—it’s about becoming the version of yourself who attracts the right team. Get ready to let go of fear, step into your worth, and finally lead like the business owner you were meant to be.

What you’ll learn on this episode

• The 4 pillars of building a business: Belief, Lead Generation, Organization, Leadership
• Why your ability to hire begins with your belief in yourself
• A guided moment to release self-doubt and step into leadership
• The truth: hiring is more about you than it is about them
• The next step: follow the roadmap and scale with purpose

Resources mentioned in this episode

• Teach to Sell: Dan Rochon’s upcoming book on influence without selling.
• On-Demand Training: Full training library with step-by-step videos on scripts, systems, and conversions.
• Referral Script Framework: The word-for-word script to turn a “thank you” into a referral without being pushy.
• Hiring & Organization Course (upcoming): A training module focused on building your business by surrounding yourself with the right people.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

What does it take to stay in the top 1.5% of real estate agents in the country for over three decades? In this inspiring episode, Dan Rochon interviews Debbie DiMaggio author, podcast host, philanthropist, and partner at Corcoran Icon Properties about her unwavering mindset, the lessons learned from her early days, and how “No is Not an Option” became the mantra that fueled her standout career. Debbie shares how she turned resistance into resilience and how YOU can do the same whether you're new or seasoned in real estate. This is a must-listen if you’re serious about longevity, leadership, and building a business on service.

What you’ll learn on this episode

• The most important success factor in real estate is building relationships not tech tools.
• Why Debbie’s mantra “No is not an option” has kept her relevant for 35+ years.
• The real difference between top-producing agents and the rest: they always show up.
• How to guide clients emotionally not just transactionally through the buying/selling process.
• The unexpected power of “vacuuming the lawn” (aka doing the little things that others ignore).

Resources mentioned in this episode

• Mastering the Art of Real Estate: Debbie’s podcast on real estate mastery
• From the Locker Room to the Boardroom: Debbie’s upcoming book on athletic mindsets in business
• Corcoran Icon Properties: Debbie’s real estate brokerage and business partner
• DebbieDiMaggio.com: Debbie’s official site for coaching, books, and speaking

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Most salespeople wait for referrals. The best ones trigger them. In this episode, Dan Rochon breaks down the exact script to ethically anchor the words “thank you” into a consistent flow of referrals. Using embedded commands, NLP, and real-life roleplays, you’ll learn how to make clients want to refer you—and how to train them to do it the right way.

What you’ll learn on this episode

• The psychological reason people actually give referrals (hint: it’s not to help you)
• How to turn a “thank you” into a profitable referral opportunity using simple scripting
• The 3-part follow-up that makes referrers feel confident, proud—and eager to refer again
• Embedded command techniques from NLP that bypass resistance and guide behavior
• What to say when someone is afraid to refer (especially financial planners or attorneys)

Resources mentioned in this episode

• Outwitting the Devil by Napoleon Hill – the book Dan references about subconscious influence
• CPI On-Demand Library – where you can access all the training Dan mentioned
• Embedded Commands in NLP – Learn more here (external reference)

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode, Dan Rochon shares a powerful yet often overlooked moment in the client relationship—when they say “thank you.” He reveals the exact words to respond with, and how that small shift can unlock a steady stream of referrals. You'll learn how to use that moment to deepen trust, build long-term relationships, and create organic growth in your business. Dan also explains how changing your script and mindset around gratitude can help you take control of your schedule and turn everyday interactions into opportunities for success.

What you’ll learn on this episode

• Always prioritize your schedule: time off, lead gen, then appointments.
• The perfect time to ask for referrals is right after a client says "thank you."
• Replace “no problem” with “you’re welcome” — and follow with a smart, structured referral ask.
• Use embedded commands to subtly lead clients toward referring you.
• Clients refer to make themselves look good — tap into that.

Resources mentioned in this episode

• On-Demand Training: Full buyer and seller process training
• Referral Script: Turn “thank you” into referrals
• Embedded Commands Guide: Quick intro to subconscious influence
• Listing Prep Steps: 7-touch system before your appointment
• Teach to Sell System: Real-world framework to consult and get hired

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Most agents scramble to impress sellers at the appointment. But what if the sale already happened before you walked through the door? In this episode, Dan Rochon breaks down the exact 9-step process to pre-sell yourself so powerfully that the only two things left at the appointment are to consult and get hired. Learn how to structure your time like a business owner, establish credibility before you arrive, and use Teach to Sell to close more listings without chasing.

What you’ll learn on this episode

• Why your calendar is your business plan
• The exact 9 steps to implement before a listing appointment
• How to create a parasocial relationship that gets you hired 85% of the time
• What most agents get wrong about “buyer paperwork”
• Why your job isn’t to pitch—it’s to consult and get hired

Resources mentioned in this episode

• Teach to Sell – Dan Rochon’s upcoming book on influence without selling.
• Calendar Strategy Overview – Learn how Dan color-codes time off, lead gen, and appointments
• Handwritten Note Template – Short message format to boost pre-appointment rapport
• Buyer Consultation Script – The exact words Dan uses to set expectations and build trust
• Pre-Listing Packet Example – Physical packet delivered to the doorstep that increases conversion
• 9-Step Pre-Appointment Process PDF – All steps mapped out for agents to copy

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead