We all know that being a business owner means constantly being forced to face your fears, try new things, and fail… then try again and again and again.

These challenges force us to grow—even if we’re not paying attention.

Now imagine how impactful, effective, and powerful you could be in your business if you intentionally welcomed those challenges and that failure because you wanted the growth that came with it?

How powerful would it be to notice each day how you’re feeling and use that information to inform how you show up the next day and the day after that?

Well, my friends, that might be exactly what you need to show your business who’s boss.

Today, I’m delighted to speak with someone who sees business as a personal growth gym and one of my first business coaches, the person who actually helped me coin the phrase “Badass Brands” back in 2013, boss of his business Evan Horowitz.

Evan is a serial entrepreneur, Harvard MBA, personal development junkie, growth advisor for entrepreneurs, and CEO of Movers+Shakers, an award-winning video marketing agency that’s all about spreading joy, TikToking, and breaking engagement records. His agency is behind the most viewed TikTok video—at 11 billion views—and Ad Week called it the most influential campaign on TikTok!

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An incredible 300 hours of video are uploaded to YouTube every minute and almost 5 billion videos are watched on YouTube every single day.

Crazy, right?!

And while those numbers might seem intimidating, it’s also motivation to start doing more video for your business. Video is one of the fastest ways to connect with your audience and build trust… and trust is what leads to sales.

Though video isn’t right for everyone, if you know you could crush it, I urge you to take this opportunity to consider whether it could be your next step in showing your business who’s boss.

On today’s episode, I’m speaking with video marketing guru and total boss of her business, Paige Wilhide.

Paige is a storyteller, content creator, and video coach who’s dedicated to helping you get out of your head and in front of the camera so you can make amazing videos that grow your business. She coaches mission-driven entrepreneurs and influencers on everything from content strategy to at-home video production to camera confidence.

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For a moment, think about the last conversation you had.

Maybe it was with a client, a family member, or a stranger. Now think about how you communicate beyond what you say. How often do you make eye contact? When do you avoid it? What does your tone of voice sound like? What do you do with your arms or your stance?

If you can’t remember, that’s totally normal! They say that 90% of communication is non-verbal and most of the time it’s subconscious, too. We just operate on auto-pilot.

But what if we could bring an awareness to the way we show up in our conversations, regardless of who we’re talking to? In my experience, working on my non-verbal communication skills has been a hugely impactful way to show my business who’s boss.

On today’s episode, I’m speaking with the man responsible for turning me into the badass speaker than I am: Brett Lavender. Through his company, The Persuasive Lion, Brett trains thought leaders, business owners, and everyday people on how to become a persuasive and effective leader through communication.

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Creating a single piece of quality content takes a TON of time.

And, as entrepreneurs, we only have so much time to devote to content creation.

Sure—you can hire a copywriter to do it for you —but you can always get more bang for your buck by repurposing your content, therefore, stretching out the initial time you put into it.

Here’s an example. Right now, I write an article for Forbes every week. Because of the time it takes to create something that I feel good about, I have pretty much forgone writing anything for my own website.

But with repurposing, there are quick, easy ways to create multiple pieces of content from a single article—without spending too much time doing it.

On today’s episode, I’m talking with a long time friend, neighbor, and boss of her business, Jean Tang. 10 years ago, Jean founded MarketSmiths to provide insightful, inclusive content to help corporations grow. She, along with her team of 16 copywriters, create badass, razor-sharp strategy, impenetrable logic, and a devastating charm offensive at scale.

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How often do you entertain a “crazy” idea, shrug it off as impossible, and move onto the next thing? Most of the time, we park those ideas at the back of our minds for good.

They’re too impractical, too impossible, too wild…

We’re afraid of even entertaining them.

But what if those wild ideas are the seeds of a new product offering, a new way of doing business, or even a different way of doing life?

It’s time to embrace those WILD ideas for your business—and even your life—and give them room to breathe. Listen to them. Hear what they have to offer.

You never know: the mindset of experimentation might be the best tool for showing your business who’s boss.

On today’s episode I’m talking with one of my coaches, someone I truly look up to, and boss of her business, Carolyn Herfurth.

A strategic business coach for women, Carolyn, works with 6- and 7-figure business owners who want to pivot to their next level of growth—but don't see a clear path. She’s a pro at spotting opportunities and crafting new revenue streams with offers you’ll love just as much as your ideal clients love to buy them.

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The people we regularly spend time with and the media that we consume no doubt influences our perception of the world. And when we follow a narrow set of people and news outlets, our default perspective is skewed.

So now is the time to question: how do these people, perspectives, and media limit me? How do they affect my decision making? How do they hold me and my business back?

It’s also the time to break out of our bubble to seek out more diverse opinions, perspectives, and approaches—not just because it’s good for business but because it’s the right thing to do.

And that might just be your next step in showing your business who’s boss.

That’s why I wanted to bring on one of my oldest college friends on the podcast. Chiquita Brujita is the owner of Brooklyn Brujeria which, at its core, is built around supporting the arts and building community. She is a woman who shows UP as a total boss in whatever situation she’s in.

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When was the last time you brainstormed marketing ideas just for fun?

As entrepreneurs, we are primed to always think about what works first—we look at what we’ve done and continue doing it into the future.

But what if focusing on what amuses you or what inspires you opens you up to more interesting and badass ways of marketing and doing business?

Maybe you’re afraid. I get it: sometimes I am too, but, I remind myself that not everything is going to work. Not everything is going to get you results.

Whether it gets the results you were looking for or not, it’s the whole getting used to trying new things that can be incredibly valuable to the long term success of your business.

And that might just be your first step in showing your business who's boss.

On today’s episode, I’m talking to my dear friend, fellow Brooklynite, and badass boss of her businesses (yes, businesses!), Amanda Neville. Not only is Amanda the founder and lead strategist of Three Furies, a 7-figure branding, marketing, and communications consulting agency but also the founder of Tipsy, a fun and friendly neighborhood wine store in Brooklyn.

Amanda’s agency business is the complete opposite of mine in terms of structure, types of clients we serve and what we’re going for—yet, the fundamentals are so strikingly similar that I knew having her on the show would provide some awesome takeaways.

And just wait to hear more about her wine store—Amanda creates some super fun brand stories that will definitely inspire you to think about your marketing differently.

So without further ado, let’s dig into it!

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Showing your business who’s boss is about showing up every day in your business asking how can I make something happen, not wondering if it will happen or hoping it will happen or feeling like it won’t happen because of a million reasons. That’s the same kind of tenacity with which I want to approach doing my part to fix the injustices in our society.

I’m not going to release an episode today. Instead, I just wanted to share with you, in case you don’t know, where I stand on this issue.

I stand with everybody who is discriminated against, who doesn’t have access to the same opportunities and resources that other people do, and certainly with the families of anybody who has been hurt or killed by people of authority because of the color of their skin. Specifically, I believe Black lives matter and I fiercely condemn police violence against Black people and people of color.

I stand with them, and I’m working on putting together a long-lasting plan to make sure that I am consistently supporting this movement from now on.

I’ll return next week with another episode of Show Your Business Who’s Boss where my mission is to empower individuals to grow profitable businesses. Profitable business owners tend to have a larger platform and more economic agency and have the potential to be powerful players in this movement as well.

In the meantime, I highly recommend checking out some of the amazing podcasts out there hosted by people of color. NPR's Code Switch, specifically their latest episode called A Decade of Watching Black People Die, is a great start. I’m also seeking out more Black and POC voices for my podcast feed and will be linking to some more recommendations in the show notes as well.

Thank you for listening.

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Showing your business who’s boss during a global crisis can be done—and done well.

And although it might feel counterintuitive as you see the economy fall and rise and fall again, your ideal clients are out there waiting for you.

So what does it take to get their attention and grow your clientele—now and in the future?

It takes confidence and using your unique voice. It takes showing up and doing the work. And it’s about building your reputation.

But don’t just take my word for it.

Today on the podcast, I chat with Amie Sheridan who did exactly that. Just last year, Amie founded Technically Sports to help sports industry leaders up their content game and make an impact and her business has truly thrived during the quarantine. Prior to founding her business, Amie worked a high profile career for the NHL, Comcast/NBC Regional Sports Networks, and regularly contributed to Sports Business Journal.

Amie is also a badass client of mine. This is the first time I’ve brought a client on the podcast and I wanted to bring Amie on as an amazing example of what’s possible in your business—in less than a year—when you commit to building your badass brand online.

In this episode, Amie shares what moves she made to grow her business online, how she upped her business game, and why now was the best time to show her business who’s boss.

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Do you embrace marketing and selling? Do you relish the chance to share what you do with the people who need it?

Or are you hoping to pass off marketing and selling to someone else as quickly as possible?

Hiring an expert to help with marketing and sales can be a great idea, but only if you’ve gotten your hands dirty and taken the time to learn–and embrace–it first.

Maybe you read some books, take a course or two, or hire a coach to help you beef up your marketing and sales skills. Jumping in the deep end with marketing and sales might just be your first step in showing your business who's boss.

The truth is that there’s a whole marketing racket waiting to take advantage of you and your cash flow just because you want to get marketing and sales off your plate. But a real boss invests time and energy into knowing what works before you outsource it.

I sat down with my friend Ciara Pressler–an amazing entrepreneur and successful author–to talk about marketing your business, the allure of outsourcing, how to not get taken advantage of by the marketing racket, and so much more.

Ciara is the founder of Pregame and author of Game Plan: Achieve Your Goals in Life, Career, and Business. She advises entrepreneurs, business leaders, and creative professionals on creating their personal Game Plan for success and is disrupting the coaching industry with an innovative model that makes expert business and marketing coaching accessible to game-changers at all levels of business.

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