No BS Mastery Podcast

Scenario One:

You’re still trading hours for dollars.

You’re trying to do everything in your business yourself.

You’re fearful of saying anything too aggressive or opinionated—it might scare potential paying clients away.

Scenario Two:

You don’t feel icky about giving your work or time away—for free.

You outsource what’s needed so you can actually concentrate on what you do BEST.

You own your voice and trust yourself 100% because you’re a BOSS at what you do.

Do either of those scenarios sound like you? Chances are, you’re in scenario number one. BUT, like one of my clients, you can learn to embrace everything in the second scenario so you can show your business who’s boss.

In 2019, my client Rachael Wonderlin was the person in scenario one. But she learned how to embrace what she does best, put processes and boundaries in place, and really stepped into the role of boss of her business. Now, she’s selling lead products, 6-month contracts and online training programs for tens of thousands of dollars that require almost none of her time.

Rachael is the owner of Dementia By Day, a dementia care consulting company. She is the author of two published books, Creative Engagement and When Someone You Know Is Living in a Dementia Care Community. Rachael works with senior living companies who want to take their dementia care communities and programs to the next level. She’s also the creator of the Dementia By Day Podcast and the Dementia By Day “Car Chats” YouTube channel.

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Behind the scenes you bring a ton of expertise and value to the table.

And when you’re marketing your business, you might want to showcase that expertise—whatever your unique combination of skills and talents you have that make your business, well, YOURS—like it’s the only thing that makes you different.

But what you might not know is that positioning yourself as the expert of all the things might work against you. That’s why it’s essential to reposition your work by narrowing in on who you want to work with and what you want to help them do.

When we repositioned our agency-style branding company, we went from serving huge clients to only selling Brandups to 1-3 service businesses. The work was almost entirely the same but the process in which we delivered it, who it was for, and what it was called were all more specific.

Today’s guest, Susan Boles, went through a similar experience. The way she presents herself has evolved over the years; however, the core of the work hasn’t changed all that much at all.

Susan is a Virtual CFO and Finance and Operations Strategist for agencies, consultants & coaches at ScaleSpark and she's on a mission to help founders build sustainable, resilient businesses that punch above their weight.

She's also the host of the Break the Ceiling podcast, the show that breaks down unconventional strategies you can use to save time, boost your profit, and increase your operational capacity.

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Imagine this—you’re on the TEDx stage, sharing your powerful message with the world...

What would your story be about?

What would you say? What would your life look like up until that point where you could draw on all your incredible life experiences to empower and inspire others?

Right now, this might feel a little fuzzy.

You might not know exactly what you would want to say. And that’s OK! You’d be amazed at how setting a goal to commit to getting on stage—whether in the next six months or the next 6 years—can ignite you from within.

Being seen as a leader on stage—delivering your powerful story—can change the trajectory of your life, both personally and professionally.

Today, I’m delighted to talk with Melanie Gow. In some worlds, she’s known as a Story Strategist and TEDx Coach—but, in her world, Melanie believes that she makes Legends. Melanie connects people to their boldest message, so that they can harness the unstoppable power of the spotlight.

Melanie is an ex film maker, published author and crowd-funded publisher, best known for walking her two sons 800km over the Pyrenees and across Spain for 33 days, when they were 12 and 16.

And, yes, she gave a TEDx talk about it.

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What’s your money story?

Money stories originate from events and people in our past—like our parents or primary caregivers—and they often shape our mindset around money in the present.

These stories influence how we spend our money, invest, save or don’t save, and how we feel about money—as well as all of our hangups and issues around money.

In this episode, I’m going to talk all about my own money stories—starting with when I found out that my dad was an accountant—and how my relationship with money has evolved over time.

Interestingly, the reason I talk about money so much is that it’s the tool for getting all the things I actually want—which, ironically, have nothing to do with money. Money opens up time and freedom and it’s a tool to be able to work on projects that I want.

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What happens when you realize that you don’t like what you offer anymore?

Do you jump ship and try something new?

Or does fear hold you back from making moves?

More often than not, entrepreneurs get stuck in thinking that this offer is the only thing people will hire them for—and by leaving it behind, you’re leaving money on the table.

But imagine for a second if all the parts of your business you loved could actually bring you MORE money, if only you could get creative in how to present and deliver it?

Figuring out how to make it happen, instead of dwelling on why it can’t, is what it means to get in the driver's seat, and what it looks like to show your business who’s boss

Today I’m chatting with a client who I’ve had the pleasure of coaching on and off for over a year now, and have excitedly watched her step into being the badass boss of her business, Amanda Silver.

Amanda is a leadership consultant, coach and trainer for social change leaders and organizations, and she is passionate about creating thriving teams and cultures that get things done. Her unique approach focuses on heart and mind leadership and draws on expertise in mindfulness, emotional-intelligence, and strength-based mindsets.

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Fear: an unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain or a threat.

Fear is a pretty common human experience. Yes, it keeps us safe but it also keeps us from doing things that could have a positive impact on our lives, too.

Think about, for example, taking bold steps towards a business goal. Maybe you want to appear on 10 podcasts this quarter. But, the first step is to actually put yourself out there and open yourself up to rejection.

That’s where many people stop—they’re afraid that the no’s will cause them pain and therefore they’d rather avoid it altogether.

But sometimes facing the fear, knowing that you can do hard things, is the best way to grow into the person who might not fear that thing again in the future.

Take it from my friend, Captain Jesse Sommer, who will share some of the ways he’s overcome fear through his experience in the U.S. Army. Jesse is a command judge advocate and Paratrooper who just returned from another tour in Afghanistan where he contracted COVID so we are happy to have him back state-side, safe and sound.

Jesse’s also a JD/MBA and small business owner and, as you’ll hear, a bit of an accolade whore with a 20-year life-plan unlike anything I’ve seen anywhere else.

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Do you want to be seen as the authority in your space?

Then you need to be the authority!

And, truthfully, becoming the authority you’re meant to be all comes down to self-discipline in your life and business. You can go so much further by just keeping your word to yourself, showing up, and doing the work every day.

Not sure where to start with self-discipline?

Choose one thing and commit to it for 30 days. That’s it. And if you miss a day? Start over on day one. If that doesn’t sound appealing, I get it! I am VERY resistant to being told what to do—even if I’m telling myself to do it. But I found that by committing to myself, I grew my self-confidence and self-esteem.

On today’s episode, I'm chatting with my dear friend and boss of her business, Renee Sieli, all about the power of self-discipline and how she runs her super badass boutique PR firm, ERPR Group, that specializes in finance, technology, media, and entertainment.

I won’t give it away here but she has a very unique business model that blows other PR companies out of the water and can serve as an inspiration to anyone running a small service business on how to really stand out as an expert and get paid the big bucks.

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Principles by Ray Dalio

Are you strategically networking to get clients?

If you’re just starting out, networking is a great short-term client-hunting strategy and one that I recommend often. But if you’re going out there and throwing spaghetti at the wall, hoping to connect with the right people by random, you might be wasting your time and effort.

Without a strategy, your networking efforts could possibly derail you from making progress and actually building your business in a smart and sustainable way.

To show your business who’s boss, anything you spend a lot of time doing needs to have some sort of bigger, long-term strategy behind it.

On today’s episode, I’m excited to speak with the master of leveraging relationships and turning them into profit with the boss of his business, Dov Gordon.

Dov helps consultants get ideal clients by becoming “under-the-radar” leaders in their industry by building what he calls an alchemy network of highly vetted, ideal clients and referral partners. He runs a number of these groups himself and he coaches consultants on how to start and run their own profitable alchemy network for consistent referrals.

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Do the photos of you online represent the best you?

Are they representing you like a true expert?

Do they let your personality shine through or are they a little stiff?

It’s not uncommon for business owners to grab a camera and have their friends take a few shots for their website or simply open selfie mode on their iPhone and upload the best of the shots to their social media accounts.

These kinds of pictures do the trick—but, as you’ll hear today, having a persuasive and cohesive visual strategy across all your online channels takes more than a nice photo or two.

On today’s episode, I’m excited to introduce branded lifestyle portrait and virtual photographer, John Demato. John collaborates with speakers, trainers, and other expert-based business owners to create an emotional connection with their audience through persuasive visual storytelling.

John helped me get over my fear of the camera and has shot most of the photos of me online, including my book cover. And as you’ll hear in the episode, I cannot tell you how powerful it was for my brand to get a library full of branded lifestyle photos and how quickly it helped me level up in the eye of my audience.

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Anyone can take a personality test.

I bet you’ve taken quite a few yourself before. They’re easily accessible, insightful, and entertaining. Rarely, though, do people take what they’ve learned and applied it practically into their lives.

But what if we did?

What if you applied the information to structure your work day, what you work on and what you outsource, and even what your business should focus on?

Spending the majority of your time working on things in your zone of genius is a great way to be more effective AND more fulfilled—and that might just be your next step to showing your business who’s boss.

Today’s guest is a huge proponent of personality tests and a total boss of his business, Jake Jorgovan. Jake is a serial entrepreneur, author, podcaster, and business advisor and the Founder of Lead Cookie, Content Allies, and Arete Incubator. Through these companies he’s generated $40M+ in sales for his clients. He’s also the host of the Working Without Pants Podcast and shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com.

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