Business Of Therapy

No Energy? No Problem. Low-Effort Instagram Strategies for Therapists


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Let’s be real - some days, you just don’t have the energy to show up on Instagram.

Whether you're feeling anxious, not loving how you look, or life is just ‘lifeing’, getting on Instagram can feel like a BIG ask.

As a therapist (and especially if you’re running a private practice), those low-energy days are totally NORMAL. 

Thankfully, you don’t have to show up perfectly to market your therapy practice! 

Content creation doesn’t have to be hard, even on your ‘hard’ days. You can stay visible, support your business, and most importantly, still take care of YOU.

In today’s episode, I’m diving into low-effort Instagram strategies for therapists.

In this episode, I cover: 

  • Consistency > perfection with your content
  • Ideas for ‘minimal effort’ Instagram posts
  • Planning for the inevitable ‘hard’ days
  • Giving yourself permission to take a break

Connect with Kelly:

  • Follow on Instagram @businessoftherapy and @sitwithkelly 
  • Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

  • To make creating IG content easier, join the Reels Membership and I'll tell you exactly what to post every week! 
  • My quesadilla post example 
  • Why I'll never be friends with my clients post example
  • This episode is sponsored by Alma, the financially rewarding way to go in-network
  • I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
  • Private Practice Academy Bundle (PPA) 
  • Business Coaching Waitlist 
  • Free training
  • Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

...more
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Business Of TherapyBy Kelly McKenna, Therapist & Business Coach

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