In this episode, Ryan Davies interviews Brit Costa, the founder of Macromedspa and the Princeton Co. They discuss Brit's philosophy on aesthetic businesses, including redefining beauty standards, creating an empowering space for patients, and prioritizing patient well-being over profit margins. Britt emphasizes the importance of building relationships with patients, avoiding upselling, and treating each individual with respect and inclusiveness. She also shares her vision for the future of the aesthetics industry, focusing on natural treatments and putting the patient's needs first.

Listeners will gain valuable tips on improving consultation techniques, personalizing services, and fostering long-term patient loyalty. Tune in to learn how to optimize your practice and thrive in the competitive aesthetics landscape.