In my experience, there’s one factor that can make or break the success of your online business: the product. It might sound obvious, but with all of the talk around branding, marketing, funnels, and things like that – which are important – it can be easy to lose sight of the importance of having a really solid product offering. Today I’m here to talk about creating a product that sells 24/7 without having to be super salesy. I’ll cover how many products I recommend you sell at any time, how to stand out from the crowd, the number one thing your product needs in order to sell, and more! Let’s talk about eight ways to create a product that’s going to generate you moolah for years to come.

In this episode, you’ll hear…

1. The number of products to offer and what form they should take
2. Making a product that gets results
3. Pricing your product right
4. How to test and get testimonials for your products
5. Creating evergreen systems to sell your products for you

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. The live masterclass has passed but you can purchase the recording here
2. ​​How to Find Clients for Your Online Business
3. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Online business owners are often, by their nature, ambitious people. After all, they’ve chosen the harder path in order to reap the rewards. I’ve been recently reflecting on my own ambition and the role it plays in my life. It’s something that I think all business owners can examine and question. I’m all about building a business on your terms, but equally as important is building a life on your terms as well.

In this episode, you’ll hear…

1. The ambitious nature of entrepreneurs
2. Letting yourself take a step back
3. Living a full life on your own terms

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Join the Free Legal Workshop to learn how to get your business legally protected today!
2. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Does the idea of pouring in hours of work on Instagram posts, Reels, and TikTok videos only for them to be practically in less than a week have you reeling? What if I told you there’s a different way – a BETTER way? It’s not too good to be true. In fact, it’s what I’ve done to market my business… and you can do it too. I’ll share my evergreen strategy, combining organic and paid marketing, that focuses on content that withstands the test of time and brings in the right customers over and over again.

In this episode, you’ll hear…

1. How organic marketing can sway potential customers
2. Choosing an evergreen platform that works for you
3. Nurturing your future customers

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. ​​How to Find Clients for Your Online Business
2. How to Create a Program That Sells Itself
3. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

I’ve been teasing some news for a while now, and it’s FINALLY time to share it with you: I have a book deal! I was staying vague for, ironically, legal reasons, but I’m excited to put it out there. You’ve been following me on this journey from finding a book coach to getting an agent, and I plan to keep you in the loop as much as I can as the project moves forward. Tune in to hear the latest update on my book-writing journey as well as where it’s headed!

In this episode, you’ll hear…

1. The latest update on my book writing process
2. Where I’m at right now and what happens next
3. What you can expect out of the book

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Episode 133. Life Update
2. Episode 115: My Book Update!
3. Episode 56. Mindset, Limiting Beliefs & Visualization [with Guest: Jen Diaz]
4. Episode 11. So You Want to Write a Book? Your First Steps to Being an Author
5. My Mindset Coach, Jen Diaz
6. My Book Coach, Richelle Fredson
7. Click here to watch the free workshop so you can get legally protected right now!
8. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.

In this episode, you’ll hear…

1. Why most business owners approach finding clients backwards
2. Where I went wrong in my first business
3. Finding a market for your ideal clients
4. How to differentiate your business
5. Leaning into your expert status
6. Creating content geared towards your ideal clients

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. The live masterclass has passed, but you can purchase the recording here
2. https://formerlawyer.com
3. Click here to watch the free workshop so you can get legally protected right now!
4. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

When you’re just starting your business, it can be confusing to know when you need to start getting all the legal aspects of your business in order. One of our listeners recently asked:

"At what stage of the business building and planning process should a Solopreneur mindset life coach in the just-getting-started stage of business who has no audience, list, offers, or market reach yet (but is very active on social media) apply for a FEIN, get a business address, business bank account and form a LLC?"

Great question! How's yesterday sound? Just kidding – sort of. Let’s dive into it…

In this episode, you’ll hear…

1. How to know when it’s time to register your business
2. What you need to get done when
3. FInding support for funding your startup expenses

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. The First 3 Steps to Legally Protect Your Business (Where to Start)
2. Download my free legal check list
3. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Something that a lot of business advice leaves out is that every entrepreneur is a whole person with a personal life beyond their business. I’ve always been honest with you about what’s going on in my life, even if I only share a small part of it. Today, I want to share some updates on where I’m at, what’s happening in my life, and what you can expect from me and On Your Terms® in the future.

In this episode, you’ll hear…

1. How I’m dealing with a double-dose of grief
2. Why I’m grateful for building my business on my terms
3. What’s coming down the pipeline on the podcast

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Click here to watch the free workshop so you can get legally protected right now!
2. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Today we’re tackling a question I've seen quite a lot, most recently from our listener, Deborah, who asked: Is it possible to place multiple different ventures under a single LLC? While the short answer is yes, it might not be the most practical or beneficial strategy due to the legal risks involved. If you're wondering what this looks like, then stick with me as we dig deeper into this topic.

In this episode, you’ll hear…

1. The risks of keeping multiple ventures under one LLC
2. Offering multiple services under one LLC
3. Does your podcast need to be under its own LLC?

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. How to Start an Online Business Spotify Playlist
2. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

Many entrepreneurs dream of that “going viral” moment, but no one ever seems to talk about what comes next: Things start to go back to normal. That's why creating consistent, perennial content is key to sustainable success. Katie Steckly, an authority in the sphere of perennial content and social media, joins us to share why evergreen content is so important to your business. We delve into selecting the most suitable platform for your needs, devising a content strategy, essentials for getting started, and much more.

In this episode, you’ll hear…

1. The starting point for content creation
2. Selection process for the most fitting platforms
3. Overcoming inhibitions that hinder progress
4. Generating content themes
5. How your chosen platform can guide your content
6. A trifecta of advice for launching a YouTube channel or podcast
7. Necessary equipment for your content journey
8. Building a content schedule

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. www.creatorlymedia.com
2. Find info on Creatorly Media’s services at creatorlymedia.com/services.
3. Katie Steckly - YouTube
4. Follow Katie on Instagram: @katiesteckly
5. Follow Creatorly Media on Instagram: @creatorlymedia
6. How to Start a Podcast From Scratch
7. Katie’s recommended content creation starter kit

CONNECT:

1. Sam on Instagram
2. Sam on Facebook
3. On Your Terms® on Instagram

DISCLAIMER

Produced by Nova Media

When it comes to business registration, that only applies to “real” business, not your online business – right? In this episode, I'm here to answer a question listener Cara asked: "My online coaching business isn't registered, and apparently it doesn't need to be, but is there some kind of public liability or protection policy I can add?"

In this episode, you’ll hear…

1. Whether your online business needs to be registered
2. The importance of business insurance
3. How proper contracts protect your online business

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. 5 Steps to Legally Protect & Grow Your Online Business [free workshop]
2. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER