On Your Terms®

By Sam Vander WielenBusiness Entrepreneurship Marketing

On Your Terms® episodes

August 07, 2023143. Conquer Your To-Do List + Be More Productive [ft. Online Business Strategist, Louise Henry]
Picking a productivity system for my business was an absolute game-changer — and I credit Louise Henry with giving me the tools to take full advantage of it. In our conversation, we deep dive into productivity, goal-setting, and identifying the perfect platform for your content. Believe it or not, you can truly scale your entrepreneurial productivity without putting in extra hours—all you need are systematic processes and clear-cut daily priorities.
In this episode, you’ll hear…
Unexpected challenges and benefits of starting an online business
Top three pointers for budding entrepreneurs
Showing up on YouTube
Why systems are so important — and how to pick the right one
Setting meaningful goals for your business

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Join Louise’s free 3-Day Business Makeover challenge here
Get Uplevel with Asana and save $500 off your enrollment: samvanderwielen.com/uplevel
Use Sam's favorite email marketing system, ConvertKit
Get Your Free 30-day Asana trial
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
1 hr 2 min
August 03, 2023142. Let’s Talk Threads (Twitter Legal Threat, Toilet Content, Where Does it Fit In Our Content Ecosystem?)
We're diving into a new kid on the block in the social media world, Threads, and discussing the exciting (and a little controversial) developments between Twitter and Threads. As an entrepreneur, staying open-minded to the potential uses of new platforms is essential, but so is knowing the ins and outs of some serious legal issues that can come with the territory. So, let's get into it!
In this episode, you’ll hear…
The legal issue between Twitter and Threads
Keeping up with the social media hamster wheel (or not)
My thoughts on Threads and if/how I plan to use it

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Episode 1. Community Over Competition is BS: Tips to Navigate Your Competition in a Healthier Way
Episode 140. We Need to Talk About Dupe Culture
Join the Free Legal Workshop to learn how to get your business legally protected today!
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
36 min
July 31, 2023141. How to Get People On Your Email List
Hey there! I'm beyond excited to talk about a topic that has been such a pivotal part of my business journey - email marketing. It's not just about the sales; it's the intimate and personal connections I've been able to build with my subscribers that make it so special. Remember those days when email lists were all the rage, then somehow fell out of favor? Well, I stuck to it, and now look at the resurgence of email newsletters and platforms like Substack! My main advice - focus on the type of content your audience wants and align that with your business' needs instead of chasing after every trend that pops up.
In this episode, you’ll hear…
Why you should consider shifting your content creation energy from "toilet content" to email marketing
How writing to your family and friends can help establish a friendly tone in your emails and make your brand feel more personal
The different strategies to build your email list, and the power of offering a freebie that provides immediate value to your subscribers
The importance of guiding your potential customers from the free content to your paid offers, by aligning your freebies and content with your business offerings
My go-to resource for learning copywriting strategies and how investing in your writing skills can be a game-changer for your business

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Get Sam's Emails (+ Sam's Sidebar, her free Legal Q&A for subscribers only!): samvanderwielen.com/sidebar
Pre Qualify Before they buy email templates: https://www.samvanderwielen.com/prequalify
Legally Legit Guide: https://www.samvanderwielen.com/legally-legit-checklist/
Episode 60. My Secret Success Strategy: Taking the 30000 ft View of Your Business
Karsen Murray: 5 Enticing Freebies to Grow Your Email List
Copyhackers: How to Grow Your Email List
Copyhackers: Definitive Guide to Email Marketing
Build your Launch-Ready Email List blog post by Content Bistro
E-commerce Email Marketing: The Ultimate Guide by Chris Orzechowski
Start Your 14 Day Trial with Convertkit (affiliate link)
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
59 min
July 27, 2023140. We Need to Talk About Dupe Culture
Okay, we have to talk about dupe culture. The trend of recommending cheaper alternatives to high-priced luxury items has taken over TikTok and kicked off the careers of many influencers. But what maybe started out as a good-intentioned hustle has turned into something else, and it has some dangerous implications for online business owners. We're going to explore the moral and legal responsibilities we, as business owners and consumers, face when dealing with dupes.
In this episode, you’ll hear…
The evolution of dupe culture
Legal considerations when it comes to dupes
The ugly environmental impact of dupes

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
The Cut: The Chaos of Shopping TikTok’s Dupes
CNN: Lululemon, cult athleisure brand, takes on the booming culture of 'dupes'
Click here to watch the free workshop so you can get legally protected right now!
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
22 min
July 24, 2023139. Build an Evergreen Product That Practically Sells Itself (without being salesy!)
In my experience, there’s one factor that can make or break the success of your online business: the product. It might sound obvious, but with all of the talk around branding, marketing, funnels, and things like that – which are important – it can be easy to lose sight of the importance of having a really solid product offering. Today I’m here to talk about creating a product that sells 24/7 without having to be super salesy. I’ll cover how many products I recommend you sell at any time, how to stand out from the crowd, the number one thing your product needs in order to sell, and more! Let’s talk about eight ways to create a product that’s going to generate you moolah for years to come.
In this episode, you’ll hear…
The number of products to offer and what form they should take
Making a product that gets results
Pricing your product right
How to test and get testimonials for your products
Creating evergreen systems to sell your products for you

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
The live masterclass has passed but you can purchase the recording here
How to Find Clients for Your Online Business
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
38 min
July 20, 2023138. We’ve Got to Talk About Ambition
Online business owners are often, by their nature, ambitious people. After all, they’ve chosen the harder path in order to reap the rewards. I’ve been recently reflecting on my own ambition and the role it plays in my life. It’s something that I think all business owners can examine and question. I’m all about building a business on your terms, but equally as important is building a life on your terms as well.
In this episode, you’ll hear…
The ambitious nature of entrepreneurs
Letting yourself take a step back
Living a full life on your own terms

Click here to find the full show notes and transcript for this episode.
RESOURCES:
Join the Free Legal Workshop to learn how to get your business legally protected today!
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
18 min
July 17, 2023137. Picture This: A Steady Flow of Sales of Your Program (I’m Teaching You How!)
Does the idea of pouring in hours of work on Instagram posts, Reels, and TikTok videos only for them to be practically in less than a week have you reeling? What if I told you there’s a different way – a BETTER way? It’s not too good to be true. In fact, it’s what I’ve done to market my business… and you can do it too. I’ll share my evergreen strategy, combining organic and paid marketing, that focuses on content that withstands the test of time and brings in the right customers over and over again.
In this episode, you’ll hear…
How organic marketing can sway potential customers
Choosing an evergreen platform that works for you
Nurturing your future customers

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
How to Find Clients for Your Online Business
How to Create a Program That Sells Itself
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
32 min
July 13, 2023136. My Big Secret: REVEALED!
I’ve been teasing some news for a while now, and it’s FINALLY time to share it with you: I have a book deal! I was staying vague for, ironically, legal reasons, but I’m excited to put it out there. You’ve been following me on this journey from finding a book coach to getting an agent, and I plan to keep you in the loop as much as I can as the project moves forward. Tune in to hear the latest update on my book-writing journey as well as where it’s headed!
In this episode, you’ll hear…
The latest update on my book writing process
Where I’m at right now and what happens next
What you can expect out of the book

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
Episode 133. Life Update
Episode 115: My Book Update!
Episode 56. Mindset, Limiting Beliefs & Visualization [with Guest: Jen Diaz]
Episode 11. So You Want to Write a Book? Your First Steps to Being an Author
My Mindset Coach, Jen Diaz
My Book Coach, Richelle Fredson
Click here to watch the free workshop so you can get legally protected right now!
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
12 min
July 10, 2023135. How to Stand Out + Attract Your Ideal Clients Organically
How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.
In this episode, you’ll hear…
Why most business owners approach finding clients backwards
Where I went wrong in my first business
Finding a market for your ideal clients
How to differentiate your business
Leaning into your expert status
Creating content geared towards your ideal clients

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
The live masterclass has passed, but you can purchase the recording here
https://formerlawyer.com
Click here to watch the free workshop so you can get legally protected right now!
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
45 min
July 06, 2023134. At what stage should I legally form my business?
When you’re just starting your business, it can be confusing to know when you need to start getting all the legal aspects of your business in order. One of our listeners recently asked:
"At what stage of the business building and planning process should a Solopreneur mindset life coach in the just-getting-started stage of business who has no audience, list, offers, or market reach yet (but is very active on social media) apply for a FEIN, get a business address, business bank account and form a LLC?"
Great question! How's yesterday sound? Just kidding – sort of. Let’s dive into it…
In this episode, you’ll hear…
How to know when it’s time to register your business
What you need to get done when
FInding support for funding your startup expenses

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
The First 3 Steps to Legally Protect Your Business (Where to Start)
Download my free legal check list
Get notified when each episode of On Your Terms® comes out

CONNECT:
Get Sam's weekly newsletter, Sam's Sidebar
Follow Sam on Instagram
Follow Sam on YouTube
Subscribe to Sam's Substack
Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER
9 min

About On Your Terms®

From the publisher's feed

A podcast for online business owners who refuse to choose between revenue and a real life. Most business advice tells you to hustle harder, post more, and "always be on." I'm here to tell you that's BS—and I have the multi-seven-figure business to prove it. I'm Sam Vander Wielen, and I've built a thriving online business while protecting my mornings, unplugging at night, and actually living the life I built my business for.