In the last episode, I talked some smack about social media: It’s bad for your mental health, your content won’t have great longevity or searchability, etc. So this episode I cover what to do instead, or in addition to, social media.
First, I break down discovery vs. nurturing. Then, I explain why email is a great nurturing platform. And finally I talk about when social media can be an effective marketing tool, if you still really want to use it.
I hope you’re enjoying these “Online Business Summer School” episodes, including the background sounds from beautiful Long Island!
In this episode, you’ll hear…
- The difference between discovery vs. nurture platforms
- Why email is a great marketing tool
- Where social media can be helpful
Click here to find the full show notes and transcript for this episode.
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