In this episode, Michael Walker speaks with aesthetics industry expert Rebecca Landriault about the keys to operational excellence in running a successful aesthetic practice. With nearly two decades of experience spanning clinical aesthetics, laser technology, practice management, and vendor negotiations, Rebecca offers invaluable advice for providers at all stages of growth, from solo entrepreneurs to multi-location empires. The conversation focuses on building strong operational foundations before diving into marketing, avoiding predatory laser sales, crafting a clear vision and internal culture, and moving away from transactional aesthetics to long-term client relationships.