The GrowOrtho Podcast

Orthodontists’ Edge: Harnessing Story, Strategy, State for Growth


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Embracing Transformation

Transformation is not a complicated process. It begins with a simple decision to embrace change. If you decide to replace your daily pizza with a salad, in three or six months, you will experience a transformation. What led to this? Just a decision to change.

The Three Pillars of Transformation

There are three essential steps to achieving transformation, making a decision, and implementing change.

1. Strategy
What strategy are you employing?

2. Story
What story do you tell yourself about why you can or cannot achieve something?

3. State
What state do you bring to the table? Are you draining energy or contributing it?

Shaping Your Narrative and Energy

If you maintain a positive energy, don’t you think you’ll tell yourself a more empowering narrative about what you can achieve? And if you operate with a better narrative, won’t that affect the type of strategy you implement in your business? It’s no surprise that those with poor strategies often have a negative energy and self-defeating narratives. So, what narrative will you choose? Which strategy will you implement?

Confronting Your Inner Adversary

Your greatest adversary stares back at you in the mirror. It’s not the competitor down the street. You might say, “I can’t grow because this competitor is taking all my business.” But how many people can you realistically serve? 500? 2 million? There are 2 million people out there. It’s not your competitor that’s holding you back; it’s you. When HIP struggled to grow in its first four years, we blamed it on our inability to hire good people. But the real problem was us. We had to change ourselves before we could attract the right team. Once we did that, our growth took off, even during the pandemic. The key is mindset. You must believe that you can improve. If you don’t, it’s unlikely others will believe in you. But once you start believing and radiating positive energy, it’s infectious. Others want to be around you because your belief and energy rub off on them.

Cultivating Resilience

It’s not about never falling; it’s about always getting back up. Failure is part of the journey, and success is a long game. Our business took four years of what felt like an uphill battle before we finally saw progress. You need to bounce back. Embrace failure as part of the process and remember, it’s a marathon, not a sprint.

Maximizing Your Current Location

Before considering expansion, ensure your existing location is thriving. I always advise people not to open a new location until their current one is successful. If your existing location isn’t a proven concept, starting another one may not be the best idea. The grass is greener where you water it, right? So focus on nurturing what you already have.

Embracing Feedback

Belief is the cornerstone of achievement. At HIP, we believe in potential—ours and yours. We knew we could make a difference in the orthodontic niche, but it required a shift in perspective and an openness to improvement. This belief fuelled our journey towards becoming a leading growth partner for orthodontic practices.

The Power of Self Reflection

Socrates once said, “The unexamined life is not worth living.” At HIP, we take this to heart. When faced with challenges, we don’t shy away. Instead, we reflect and seek truth in the situation. How can we grow from this? How can we become better? We value feedback and surround ourselves with people who challenge us to improve.

Making Necessary Changes

Change is a constant at HIP. In our quest for excellence, we’re always refining our strategies.
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The GrowOrtho PodcastBy HIP Creative

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