What would I do if I was starting over at zero on social media? To start I would ignore all the fear tactics and conflicting advice that’s out there. Instead, I would take the time to observe and start to study what is actually working right now. Knowing your audience is key, the more you know them, the easier your content will flow. Let’s start creating good content!

In this episode we’ll be covering:

• Why timeless marketing strategies always win
• Knowing your capacity when you are creating content
• Doing your homework and getting to know your audience
• How to conduct effective market research and what to ask
• Tailoring trending content to fit your industry and brand
• Having fun on social media with your brand personality 
• The importance of your core values and how they show up in your content

Links + Resources: 

Want to hear more about brand personalities? Dive into episode 6 “Selling a Lifestyle, Not Just a Product”

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