One of the ways to create a positive relationship with your clients is using gift giving in your marketing plan. Surprising your clients with something special from time to time will increase their loyalty, encourage them to talk about your business and make them smile. 

Today we’ll go over some ways that you can give gifts to super charge your relationship with your customers. We’ll talk about when you should give gifts, how to do it and give you a lot of great ideas to get your gift-giving juices flowing. 

To build a business and brand that your staff, your customers, and everyone who comes in contact with your business understands and can get excited about, you need to start by creating your core values. Think of your core values as the DNA of your business. They will guide all your decisions and attract the people who are the perfect fit for you.

We’ll go over how you can create your core values and show you how they should be injected into your daily business operations to be effective. Once you understand how to put them into play, they can help every area of your business.

Whether you’re just beginning your journey on building your pet business or have an existing facility that you’re looking to expand upon, you’re going to need some money. For most, that will mean getting financing from a bank. To make that a pain-free and successful process you need to understand how it all works and what you need to do. 

To help with all that, I invited Claire and Jacqueline from Live Oak Bank back on the show to give you the honest truth on the options available to you and how to make your lending experience as smooth as can be. 

Running a pet business can be very overwhelming at times. With all the different things you need to do in your business and competition always on the rise, you can often feel like the odds are stacked against you - like you’re the underdog. The good news is that there’s never been more information and resources available to you. 

On today’s podcast episode Fern will go over 10 things you can focus on in your business that, if properly implemented, can transform you from the underdog to the Overdog in your market. 

If you want to keep your staff on the same page and get them working as a cohesive team, you’ll need to have some meetings. The problem is that if you’re not intentional about them, meetings can become inefficient wastes of time. However, if done right, your meetings can energize your staff and improve your overall business operations. 

This week, I invited on a few people to the podcast to share some tips and best practices for your meetings. You’ll hear from industry experts and coaches as well as pet business owners who have cracked the code on team meetings. 

If you want to create a pet business that excites, not only your dog customers, but the human clients that bring them, you need to focus on constantly improving your customer experience. Unfortunately the current pet business model doesn’t provide a lot of opportunities to engage people or allow them to have a much of an experience with your business at all.  

Allison Strauel of Skydance Pet Lodges joins the show today to share how her team dazzles their customers and creates memorable encounters that have really sparked the  growth of her business. 

Finding and keeping good staff is something that comes up again and again in this industry. The main reason that you’re not finding the fright people is that you’re not asking the right questions when you interview. 

In this episode you’ll learn how Natalie Kramer from Albany Pet Hotel switched to behavior based interview and how it totally changed the quality of of the people she hired and improved her company culture. 

If you’ve ever dreamed about growing your pet business to multiple locations and creating a recognizable brand that customers love, this is the episode for you. On today’s show, we’re joined by Dan Rubenstein of Pups Pet Club, who shares his journey, including various obstacles and detours. Dan reveals the important steps you can take to grow from one location to two, and eventually to multiple locations.

He has a great story and has created a strong business and brand. You’ll come away with lots of tips and insights on how you can set your business up for long-term growth and success.

Building and growing a pet business is not only challenging but also lonely. Your friends and family members don’t really understand what you’re going through, and it can feel like you’re all alone, struggling to succeed. Well, it turns out you’re not alone—there’s actually a whole community of people doing exactly what you’re doing. These are people who can help you overcome challenges, avoid mistakes, and provide some much-needed support along the way.

Today, we’ll talk about how networking with others in the pet industry can really accelerate your progress and make the journey less stressful and more fun. 

When you do anything for your business, the words you use are super important to help you convey the proper message, attract the right people and to convert them into paying customers who want to use your services again and again. The copy on your website, in your emails and in all of your advertising and promotional materials can greatly impact the overall success of your pet business. 

In this episode, Fern shares some impactful copywriting tips and best practices that will improve your brand image, bring in new customers and make a stronger connection with the general public.