If you’ve ever dreamed about growing your pet business to multiple locations and creating a recognizable brand that customers love, this is the episode for you. On today’s show, we’re joined by Dan Rubenstein of Pups Pet Club, who shares his journey, including various obstacles and detours. Dan reveals the important steps you can take to grow from one location to two, and eventually to multiple locations.

He has a great story and has created a strong business and brand. You’ll come away with lots of tips and insights on how you can set your business up for long-term growth and success.

Building and growing a pet business is not only challenging but also lonely. Your friends and family members don’t really understand what you’re going through, and it can feel like you’re all alone, struggling to succeed. Well, it turns out you’re not alone—there’s actually a whole community of people doing exactly what you’re doing. These are people who can help you overcome challenges, avoid mistakes, and provide some much-needed support along the way.

Today, we’ll talk about how networking with others in the pet industry can really accelerate your progress and make the journey less stressful and more fun. 

When you do anything for your business, the words you use are super important to help you convey the proper message, attract the right people and to convert them into paying customers who want to use your services again and again. The copy on your website, in your emails and in all of your advertising and promotional materials can greatly impact the overall success of your pet business. 

In this episode, Fern shares some impactful copywriting tips and best practices that will improve your brand image, bring in new customers and make a stronger connection with the general public. 

It’s so important to have a plan for your marketing. Before you work on any kind of creatives or develop any campaigns, you first need to understand the different segments of the audience and then tailor your content for each. The same marketing will not work for all types of people and if you don’t take this into account in the beginning, your efforts will fall flat. 

Today we’ll go over the 5 level of public awareness and what kind of marketing you need to do in order to reach each one. Once you start taking care of all five, you’ll get a consistent flow of leads into your business ongoing. 

Being a pet business owner certainly has its ups and downs. The key to having a successful business long term is to recognize and amplify the good parts, while learning how to minimize and improve the challenges. 

In this episode we’ll explore some of the top pros and cons of working in a pet business and how you can take those and then make the good even better and the bad much less stressful. 

They say people don't do business with businesses, they do business with people. Nowhere is that more important then in the pet industry - you're taking care of their furry family members. That's why it's critical to create a personal connection between you and your customers. 

In this episode we'll explore a number of ways you can inject some of your personality into your business, as well as finding ways to learn more about your customers so you can build a strong emotional bond. 

In April of 2024 we held the first annual Overdog Business Retreat designed to help dog daycare and boarding business owners learn some important business strategies, improve their mindset, make some new friends and relax a bit. And it was AWESOME!

In this episode Fern sits down with Allison Jacobs and Kristen Perrus (from Scouts Honor) at the end of the event to reflect on some of the big take-aways and aha moments that we experienced during the retreat.

If you have dreams of building your pet business into something amazing - maybe growing it to multiple locations and/or expanding your service offerings- you need to set the stage for all that to happen. If you do, your success is inevitable. If you don’t, you  end up spinning your wheels and going no where. 

Today Fern gives you 7 things you can do today to prepare you business for the future. These will help better understand where you want to go and exactly how you can get there. 

Training continues to be a great service and revenue stream for dog daycare businesses but many struggle with how to structure the training programs to be both valuable to customers and good revenue sources for the business. 

Fern brings on Max Belenitsky of LECA Academy to share how they created their training program, which has a learning curriculum that sets the dogs up for success, while also keeping the humans very engaged. 

There is a bunch of recurring topics in the pet industry that there's always a lot of debate on. Some of these are long standing myths that keep circulating with a lot of confusion on that actual facts of the issues. 

In this episode, Fern tackles seven of the most common myths about the dog daycare and boarding industry and gives you his take on them so you can better understand how to best address them in your own business.