If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you.

Ever since age 13, I wanted to pen a book and it wasn't until decades later, in November 2022, did I realize that goal with the publishing of THE LINKEDIN BRANDING BOOK by #MichelleSquared with my co-author Michelle J Raymond.

That's why I'm excited to have her as this week's guest of Ask The Brand Therapist: Personal Branding Talk Show so we can share our strategies and stories so you can bring your "book baby" into the world.

We'll discuss:

• How to turn your idea into committed action
• The hardest and easiest parts of the process
• Why you need a long runway to promote vs write
• The beautiful benefits that far outweigh the headaches

And our hilarious stories you may or may not want to repeat.

LINKS
Connect with Michelle J Raymond on LinkedIn

Listen: The LinkedIn Branding Book Turns One: Our Best Tips & Takeaways (Plus Ones You Can't Avoid) Writing Your First Brand-Building Book

Learn: Book Marketing And Publishing Tips With #MichelleSquared

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Struggling to find the right balance between your personal and business content on LinkedIn? 

In this week’s episode of Ask The Brand Therapist, answers this question from Val Roskens Tews. 

You’ll discover:

• The ideal mix of personal and business content to craft a cohesive brand message.
• Strategic ways to intertwine personal stories with professional insights that captivate your audience.
• Tactical tips for timing your LinkedIn posts to maximize engagement.
• How to create content that resonates with your target audience, encouraging meaningful connections.

LINKS

Connect with Val Rosken Tews on LinkedIn
The LinkedIn Branding Book + 50-page workbook
How to Be Balanced and "Per-fessional" in Your Brand

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Is your content suffering from professional doom and gloom and wasting your time, money, and sanity with NO results?

Posting without a payoff is a waste of time, money and sanity. No one has time for that.

This week's episode of Ask The Brand Therapist with expert guest Heidi Medina will share her story of how she transformed her content and her bank account with the a-ha of content that solves, shares, AND sells.

Learn how to shift your content strategy into conversation-starting and client-attracting content that gets the eyeballs and stops the scroll, and starts conversations that lead to more visibility and opportunities for your personal brand.


Plus; LinkedIn content best practices to implement now to see faster results.

LINKS
Connect With Heidi Medina on LinkedIn
Otter.ai (for talk-to-text posting) use this link for one free month of Otter Pro
AuthoredUp - my go-to LinkedIn creation tool

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Are you camera shy? Do you shudder at the thought of appearing on video or a live video but know you need to be more visible with your personal brand?

Answer:

In this week's personal brand therapy session, my expert guest, Gillian Whitey, a LinkedIn Live Stream Strategist & Coach who helps B2B professionals use LinkedIn Live to leverage the power of live video to be discovered, noticed, and recognized on LinkedIn. 

Here latest book, "How to Feel More Comfortable on Camera" teaches you how to shatter imposter syndrome and truly embrace the power of live video on platforms like LinkedIn Live to build instant connection and reliability with your audience.

We discuss strategies, starting from getting comfortable on camera to repurposing your live streams for micro-content and how to take action for a more confident on-camera presence while building a strong personal brand.

LINKS
Connect with Gillian Whitney on LinkedIn
Gillians' Book on Amazon

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

What if the key to unlocking your full potential was already within you? And how do you exactly do this by putting yourself out there with a personal brand?

Answer:

In this week's personal brand therapy session, my expert guest, Humaira Akhter, a growth strategist for female solopreneurs, leaders, and non-profit founders is here to break this down in five easy steps with her Genius Operating System.

Learn the 5 steps, why you should think of yourself as a visible lighthouse, and how to stay in your zone of genius as you build your personal brand for professional growth.

LINKS
Humaira Akther LinkedIn
Humaira Akther Website

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Question?

Ever been tongue-tied when asked the question: "So, what do you do?" at online and in-person networking and events?
 
Answer:

As the Brand Therapist, I know this struggle all too well. In this week's therapy session, I share my personal journey of refining my own introduction, from networking events to online profiles, and the realization of how important a clear, concise, and compelling self-introduction is. 

I introduced the  4As that can make your brand position statement super clear to confidently introduce yourself and your brand, both in-person and online. 

It's not just about introducing yourself, it's also about understanding the challenges your audience faces, how you can assist them, and the results they can achieve with your help. 

This simple framework and real-life example will help you easily answer the “So what do you do?” question so you can be relatable, remembered, and referred to all the right people

GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show

Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.

Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.

Position Yourself to Propel Yourself.

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Question

Feeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career?

Expert Guest Answer

On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast.

Bernie is also the Vice President of Global Content Marketing at iQor, an author and industry expert who also experienced the need for a career reboot.

This led him to develop a unique model for career reinvention, focusing on the importance of understanding evolving values and spotting the signs indicating a reboot is in order. We discuss his framework and the step-by-step path to "reboot and repackage" yourself to start building your brand and get out on LinkedIn and beyond.

Bernie shares his expertise on LinkedIn optimization, encouraging us to think like product managers and align our profiles with the people we serve. We discuss engaging relationally, building meaningful connections, and taking thoughtful action for positive change.

LINKS
Connect with Bernie Borges
The Midlife Fulfilled Podcast Website
My episode on personal branding on The Midlife Fulfilled Podcast
Grab your copy of The Midlife Fulfilled Career Reboot Workbook

GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show

Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.

Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Question

Ever felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level?

Expert Guest Answer

On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay.

Matthew, a corporate veteran turned entrepreneur, shares his story of finding his authentic voice and leveraging it for his success. He explains how you can amplify your voice in the corporate world and beyond and provides actionable insights from his book on building a powerful brand on LinkedIn.

But what good is a voice without relationships and engaging content? Matthew further delves into the art of crafting a personal brand and nurturing meaningful relationships.

We explore the power of a growth mindset, the importance of LinkedIn for thought leadership, and the tremendous potential of strategic partnerships.

LINKS
Connect with Matthew Rolnick
Watch the video recording of Ask The Brand Therapist
How to Find Your Voice by Dale Young

GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show

Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.

Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

On this week's Ask The Brand Therapist  Personal Brandin Talk Show:

Question:

Why is it SO hard to find your ideal audience?  Where and how do I find them when it's not so easy to obvious to search for them?

(Especially on LinkedIn when they don't exactly have what they do in their headlines?)

Answer:

Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them.

FEATURED LISTENER:

This week's audience question is from Mike Fesko, PMP, who’s ready to start building a personal brand around mentoring aspiring and new PMP professionals.

LINKS

VOICE OF CUSTOMER MINING - the process of discovering the wants and needs of customers as described in the customer's own words.

TOOLS/PLACES TO USE:

https://answerthepublic.com/.com
Quora
Reddit
Google News
Google Trends
Amazon Reviews
Podcasts
YouTube
Calls/Zoom Call
Coffee Chat
Client Interviews
Online Reviews
Industry Blogs/Publications/Social Profiles/Associations/Groups/Conferences
LinkedIn
LinkedIn Hashtags
LinkedIn Posts/Article
LinkedIn Ideal Clients Posts
LinkedIn Industry Experts/Thought Leader Posts


GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show

Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.

Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

On this week's Ask The Brand Therapist  Personal Brandin Talk Show:

Question:

How do I show up on video if:
"I'm scared and/or not sure what to say."

Answer:

This is a question many of us face, especially me! Let's ask an expert:

This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls out your brilliance and gets prospects pumped to do business with you.

Zineb's signature "Golden Snippets" are exactly what you can do…find already existing content and make small "shorts" to share your brilliance faster. No more dozens of takes or hating what you look like on camera.

Learn:

1) The why and the how of finding the "gold" in you and showcasing it on social and beyond.

2) Her tips on how to banish the fear and pressure of perfection.

3) Top AI tools that give you a jump start in curating your existing content.

LINKS:

Watch Ask The Brand Therapist Live

Zineb on LinkedIn

RaiseTheRunway.co

EXAMPLES
Check out these "video snippets" from conversations using this livestream example made by Opus.

Michelle B Griffin
Zineb Layachi

YOUR TURN:
Want to be featured on an upcoming episode? 

Check out the details below. 👇

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn