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When you sell an item online, what happens to that package? Today we talk to a package tracking expert. Riche Devine Head of Partner Marketing at Route.

• Before we talk about the journey of a package, first what is Route and what do you guys do?
  • What’s the journey of a package?
• Why should sellers care about the last 3rd of a package journey?
  • Conversion
  • Loyalty
• Monday announcement IPI score going to 500.
  • Opportunity to win sales where your competition stocks out.
• 2 Day Shipping or SFP is really expensive. Do you see speed as important to the customer and can effective non FBA methods meet the 2 day threshold that is the customer expected bar?
• The Route App automatically connects to everything you’ve ordered from all your favorite retailers while allowing you to visually track your packages, anytime, anywhere.

“One and done” should be a phrase that online retailers avoid like the plague. Unfortunately, far too many online retailers have settled with this approach when it comes to their marketing engine. They dump thousands of dollars in upfront costs to convince prospects to stop by their store, but as soon as shoppers click “buy,” you can hear the aforementioned marketing engine sputter to a halt. Read more at https://route.com/blog/customer-lifetime-value-for-ecommerce-3-ways-to-increase/

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