This winter, ice and snow tourism has emerged as a "phenomenon-level internet sensation" in China. From Harbin to Changbai Mountain, Shenyang to Hulun Buir, a significant influx of Chinese tourists is heading to the north, enthusiastically exploring the enchanting winter landscapes.

What has led to the sudden popularity of ice and snow tourism in China? Can this internet sensation transform into an enduring trend?

Host Ge Anna is joined by Prof. Qu Qiang, Research Fellow, Beijing Foreign Studies University; Mario Cavolo, Founder and CEO of M Communications Group and Senior Fellow, Center for China & Globalization; Mike Bastin, China Observer and Senior Lecturer, University of Southampton in the UK.