In this episode of the Business of Aesthetics Podcast, host Michael Walker welcomes a licensed electrologist and the founder and CEO of Beverly Hills Hairfree. With over 27 years of experience in permanent hair removal, Alana Dzurek has revolutionized the field through her expertise in multi-probe galvanic electrolysis, a method recognized as the gold standard for effective and long-lasting results. Alana shares her journey from the corporate world to becoming a pioneer in aesthetics, her experiences working with clients globally, and her passion for training the next generation of professionals.

This episode is a must-listen for aesthetic professionals seeking to enhance their knowledge about the limitations of traditional hair removal methods like laser and single-probe electrolysis. Alana dives deep into the science behind multi-probe galvanic electrolysis, explains why it stands out as the most effective solution for permanent hair removal and discusses industry trends shaping 2025.