In this episode of the Personal Injury Mastermind Podcast, we welcome back James Helm (@topdoglaw) for an unprecedented third appearance on the show. As the owner of TopDog Law, James has quickly grown his firm from a Philadelphia upstart to a national leader in legal advertising, spending over eight figures and fielding thousands of calls.
Dive deep into the current state of marketing in personal injury law, covering critical topics to propel your firm to the next level:
The effectiveness of TV advertising and whether it still delivers the same ROIThe potential of social media marketing and the risks of outsourcing it to agencies that don't understand your brandThe underutilized power of Google Ads and why many firms are missing out on this opportunityThe emergence of OTT advertising and whether the high CPMs are justified by the resultsJames shares his unique insights and experiences from the front lines of PI marketing, offering listeners actionable strategies and real-world examples of what works and what doesn't.
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What’s in This Episode: Who is James Helm?Does TV still work for Personal Injury Firms?The best way to leverage social media for personal injury attorneys in 2024.Actionable strategies and insights can PI attorneys learn from James Helm's experiences and success in growing TopDog Law into a national leader in legal advertising. Past GuestsPast guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry101. Pratik Shah, EsquireTek — Discovering the Power of Automation134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche96. Brian Dean, Backlinko — Becoming a Linkable Source83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels