I got an email from someone saying, “Hey, you should interview this guy… He used to be the CEO of Marvel.” And I thought... wait, like Marvel-Marvel? As in Iron Man and Spider-Man?? 

Yeah… That guy.

His name’s Peter Cuneo, and what he shared about leadership, storytelling, and turnarounds is pure gold. We talked about how he rebuilt Marvel from the ground up, and got to learn multiple lessons that will be in his upcoming book!  He’s one of the most fascinating leaders I’ve ever talked to. What he did at Marvel wasn’t just a financial turnaround, it was a transformation in leadership, storytelling, and how to connect people emotionally to a brand.

Key Highlights:

◼️How Marvel used character development to rebuild emotional connection with fans

◼️Why great leaders embrace flaws and authenticity to build trust

◼️How consistent communication (like Peter’s pizza lunches) transforms culture

◼️Why strong leaders take ownership, admit mistakes, and lead through change

◼️The leadership framework behind his upcoming book Super Hero Leadership

This conversation completely reframed how I think about leadership. Peter reminded me that people don’t follow products or plans… They follow characters. The same way fans connect to Iron Man or Captain America, your customers and employees connect to you when you let them see who you really are…. And communicate effectively with your team!

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠

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