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"But then what is the next problem? The challenge is not coming up with new technology, right? The challenge is how do we humans adapt to this technology, and put it to a good use? And, right now, so I've gone from hardware and software, Right now I'm most interested in what some people call wetware. How our brain works because all of these ideas that you see behind me on the screen, where do they come up from? They come up from my head. And if you look at how your thought process is working, sometimes they just seem to pop up, right?
Especially these days. I think what all this technology has shown us, especially with the pandemic, Twitter, Facebook, I don't think it's so much that the technology has changed us, more that it kind of reveals what's going on in our mind. And basically, I cannot think of any single thing that anybody could write that you don't get all kinds of feedback. Great idea. Terrible idea. So like Galileo with the telescope, it kind of allows us to see into our collective mind.
Some days it's very illuminating because finally we have the data in front of us. You could not cure infectious diseases until you had the microscope, until you could actually see, Oh, this is what's happening at the cellular level. So similarly, I think what the tools that we have developed for communicating with each other have given us is an ability to look at what is actually happening. What is inside our minds."
Alberto Savoia was Google’s first engineering director and is currently Innovation Agitator Emeritus, where, among other things, he led the development and launch of the original Google AdWords. He is the author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed, a book that provides critical advice for rethinking how we launch a new idea, product, or business, and gives insights to help successfully beat the law of market failure: that most new products will fail, even if competently executed. He is a successful serial entrepreneur, angel-investor and an expert practitioner in pretotyping and lean innovation. He is based in Silicon Valley where he teaches his uniquely effective approach to innovation at Google, Stanford. He has also taught and coached many Fortune 500 companies, including Nike, McDonald’s, and Walmart, as well as the US Army.
www.albertosavoia.com
https://harperone.com/9780062884671/the-right-it
www.creativeprocess.info
www.oneplanetpodcast.org
Instagram @creativeprocesspodcast
Alberto Savoia was Google’s first engineering director and is currently Innovation Agitator Emeritus, where, among other things, he led the development and launch of the original Google AdWords. He is the author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed, a book that provides critical advice for rethinking how we launch a new idea, product, or business, and gives insights to help successfully beat the law of market failure: that most new products will fail, even if competently executed.
He is a successful serial entrepreneur, angel-investor and an expert practitioner in pretotyping and lean innovation. He is based in Silicon Valley where he teaches his uniquely effective approach to innovation at Google, Stanford. He has also taught and coached many Fortune 500 companies, including Nike, McDonald’s, and Walmart, as well as the US Army.
"But then what is the next problem? The challenge is not coming up with new technology, right? The challenge is how do we humans adapt to this technology, and put it to a good use? And, right now, so I've gone from hardware and software, Right now I'm most interested in what some people call wetware. How our brain works because all of these ideas that you see behind me on the screen, where do they come up from? They come up from my head. And if you look at how your thought process is working, sometimes they just seem to pop up, right?
Especially these days. I think what all this technology has shown us, especially with the pandemic, Twitter, Facebook, I don't think it's so much that the technology has changed us, more that it kind of reveals what's going on in our mind. And basically, I cannot think of any single thing that anybody could write that you don't get all kinds of feedback. Great idea. Terrible idea. So like Galileo with the telescope, it kind of allows us to see into our collective mind.
Some days it's very illuminating because finally we have the data in front of us. You could not cure infectious diseases until you had the microscope, until you could actually see, Oh, this is what's happening at the cellular level. So similarly, I think what the tools that we have developed for communicating with each other have given us is an ability to look at what is actually happening. What is inside our minds."
www.albertosavoia.com
https://harperone.com/9780062884671/the-right-it
www.creativeprocess.info
www.oneplanetpodcast.org
Instagram @creativeprocesspodcast
"I think actually it's not that complex. Complexity is a racket for not wanting to act. Whole institutions try to generate complexity so everybody can become and maintain business as usual. It's not so complex because, in the end, there's just one planet Earth we live on. It's hard to get to Mars. That's that. And so how can we thrive within that planetary constraint? So I think the first thing is to say is this whole conundrum we live in is not your burden. So it's more helpful rather than saying, "This is my burden" to recognize the conundrums you are in as your context. That's just your game board. You're on that game board, and the question is what is helpful? The second point is what is helpful is solutions that are replicable, and physically replicable, are good for you because you're much more likely to succeed. With them, you're not running into competition. And it also helps others more than they want others to also take on these solutions because they're replicable are not in competition with you. So that's kind of the true meaning of win-win solutions. Solutions that are replicable are more stable. They make the system more stable. So that's kind of the two simple rules. Recognize it's your context. The second one is focus on replicable solutions, and the complexity just falls away."
Mathis Wackernagel is Co-founder and President of Global Footprint Network. He created the Ecological Footprint with Professor William Rees at the University of British Columbia as part of his Ph.D. in community and regional planning. Mathis also earned a mechanical engineering degree from the Swiss Federal Institute of Technology. Mathis has worked on sustainability with governments, corporations and international NGOs on six continents and has lectured at more than 100 universities. Mathis has authored and contributed to more than 100 peer-reviewed papers, numerous articles, reports and various books on sustainability that focus on embracing resource limits and developing metrics for sustainability. Mathis’ awards include the 2018 World Sustainability Award, the 2015 IAIA Global Environment Award, being a 2014 ISSP Sustainability Hall of Fame Inductee, the 2013 Prix Nature Swisscanto, 2012 Blue Planet Prize, 2012 Binding Prize for Nature Conservation, the 2012 Kenneth E. Boulding Memorial Award of the International Society for Ecological Economics, the 2011 Zayed International Prize for the Environment (jointly awarded with UNEP). He was also selected as number 19 on the en(rich) list identifying the 100 top inspirational individuals whose contributions enrich paths to sustainable futures.
www.footprintnetwork.org
www.footprintnetwork.org/tools
www.overshootday.org/power-of-possibility/
www.creativeprocess.info
www.oneplanetpodcast.org
Instagram @creativeprocesspodcast
Mathis Wackernagel is Co-founder and President of Global Footprint Network. He created the Ecological Footprint with Professor William Rees at the University of British Columbia as part of his Ph.D. in community and regional planning. Mathis also earned a mechanical engineering degree from the Swiss Federal Institute of Technology. Mathis has worked on sustainability with governments, corporations and international NGOs on six continents and has lectured at more than 100 universities. Mathis has authored and contributed to more than 100 peer-reviewed papers, numerous articles, reports and various books on sustainability that focus on embracing resource limits and developing metrics for sustainability. Mathis’ awards include the 2018 World Sustainability Award, the 2015 IAIA Global Environment Award, being a 2014 ISSP Sustainability Hall of Fame Inductee, the 2013 Prix Nature Swisscanto, 2012 Blue Planet Prize, 2012 Binding Prize for Nature Conservation, the 2012 Kenneth E. Boulding Memorial Award of the International Society for Ecological Economics, the 2011 Zayed International Prize for the Environment (jointly awarded with UNEP). He was also selected as number 19 on the en(rich) list identifying the 100 top inspirational individuals whose contributions enrich paths to sustainable futures.
"I think actually it's not that complex. Complexity is a racket for not wanting to act. Whole institutions try to generate complexity so everybody can become and maintain business as usual. It's not so complex because, in the end, there's just one planet Earth we live on. It's hard to get to Mars. That's that. And so how can we thrive within that planetary constraint? So I think the first thing is to say is this whole conundrum we live in is not your burden. So it's more helpful rather than saying, "This is my burden" to recognize the conundrums you are in as your context. That's just your game board. You're on that game board, and the question is what is helpful? The second point is what is helpful is solutions that are replicable, and physically replicable, are good for you because you're much more likely to succeed. With them, you're not running into competition. And it also helps others more than they want others to also take on these solutions because they're replicable are not in competition with you. So that's kind of the true meaning of win-win solutions. Solutions that are replicable are more stable. They make the system more stable. So that's kind of the two simple rules. Recognize it's your context. The second one is focus on replicable solutions, and the complexity just falls away."
www.footprintnetwork.org
www.footprintnetwork.org/tools
www.overshootday.org/power-of-possibility/
www.creativeprocess.info
www.oneplanetpodcast.org
Instagram @creativeprocesspodcast
"I’m naturally drawn to optimism, which is a gift from my sweet father. I actually worried that I might just be soft-headed until I read this quote from activist and professor Angela Davis: ‘I don’t think we have any alternative other than remaining optimistic. Optimism is an absolute necessity, even if it’s only optimism of the will ... and pessimism of the intellect.’ But it’s hard to hang on to optimism. Like others—probably you—I panic at the growing, undeniable evidence of humanity’s damage to the natural world around us, and fear we’ll never get our shit together to do anything about it as our politics and cultures continue to clash in the nastiest of ways. When I wrote my previous book, The Soil Will Save Us, I discovered a wellspring of optimism as I met farmers, ranchers, scientists, and others figuring out how to restore damaged agricultural landscapes. But if the world is characterized by greed and grasping and selfishness, as so many people believe, would the growing numbers of ordinary ecological heroes be enough?"
–Kristin Ohlson
Sweet in Tooth and Claw
Kristen Ohlson is the author of Sweet in Tooth and Claw: Stories of Generosity and Cooperation in the Natural World. Her other books include The Soil Will Save Us: How Scientists, Farmers and Foodies are Healing the Soil to Save the Planet, and Kabul Beauty School: An American Woman Goes Behind the Veil. Olson appears in the award-winning documentary film Kiss The Ground, speaking about the connection between soil and climate. Her work has appeared in the New York Times, Smithsonian, Discover, New Scientist, Orion, American Archeology, and has also been anthologized in Best American Science Writing, and Best American Food Writing.
www.kristinohlson.com
www.patagonia.com/stories/sweet-in-tooth-and-claw/story-123959.html
www.oneplanetpodcast.org
www.creativeprocess.info
Instagram @creativeprocesspodcast
Kristin Ohlson is the author of Sweet in Tooth and Claw: Stories of Generosity and Cooperation in the Natural World. Her other books include The Soil Will Save Us: How Scientists, Farmers and Foodies are Healing the Soil to Save the Planet, and Kabul Beauty School: An American Woman Goes Behind the Veil. Olson appears in the award-winning documentary film Kiss The Ground, speaking about the connection between soil and climate. Her work has appeared in the New York Times, Smithsonian, Discover, New Scientist, Orion, American Archeology, and has also been anthologized in Best American Science Writing, and Best American Food Writing.
"I’m naturally drawn to optimism, which is a gift from my sweet father. I actually worried that I might just be soft-headed until I read this quote from activist and professor Angela Davis: ‘I don’t think we have any alternative other than remaining optimistic. Optimism is an absolute necessity, even if it’s only optimism of the will ... and pessimism of the intellect.’ But it’s hard to hang on to optimism. Like others—probably you—I panic at the growing, undeniable evidence of humanity’s damage to the natural world around us, and fear we’ll never get our shit together to do anything about it as our politics and cultures continue to clash in the nastiest of ways. When I wrote my previous book, The Soil Will Save Us, I discovered a wellspring of optimism as I met farmers, ranchers, scientists, and others figuring out how to restore damaged agricultural landscapes. But if the world is characterized by greed and grasping and selfishness, as so many people believe, would the growing numbers of ordinary ecological heroes be enough?"
–Kristin Ohlson
Sweet in Tooth and Claw
www.kristinohlson.com
www.patagonia.com/stories/sweet-in-tooth-and-claw/story-123959.html
www.oneplanetpodcast.org
www.creativeprocess.info
Instagram @creativeprocesspodcast
"We have to solve three problems. We have to create a low-waste society through incentives to change individual behavior from consumer to user through loss and waste prevention, and intelligent resource management. We also have to create a low-carbon society by preserving the water, electricity, and CO2 emissions embodied in physical assets or through innovation in green electricity and circular energy. And the third challenge, which is probably the biggest, we have to create a low anthropogenic mass society by preserving these existing stocks of infrastructure, buildings, equipment, vehicles, and objects. The only strategy I know that can fulfill these three challenges is a circular industrial economy.
Now the last point, low anthropogenic mass society is simply because some years ago, the rapidly growing anthropogenic mass has become bigger than the world's biomass. And that of course means we are destroying the biomass because we have a limited planet, and we are destroying biodiversity and replacing it with synthetic manmade materials and objects. And this in the long term means we are killing ourselves, so we have to stop producing anthropogenic mass, except in countries that don't yet have sufficient infrastructures for education, health, living, and sufficient food to feed the population."
Walter R. Stahel is the Founder-Director of the Product-Life Institute (Switzerland), the oldest established consultancy in Europe devoted to developing sustainable strategies and policies. He is Senior Research Fellow at the Circular Economy Research Centre, Ecole des Ponts Business School and Visiting Professor in the Department of Engineering and Physical Sciences, University of Surrey. He is also a full member of the Club of Rome. He was awarded degrees of Doctor honoris causa by the University of Surrey, l’Université de Montréal, and the 2020 Thornton Medal of the Institute of Materials, Minerals and Mining. He is the author of The Circular Economy: A User’s Guide.
www.product-life.org
www.routledge.com/The-Circular-Economy-A-Users-Guide/Stahel/p/book/9780367200176
www.oneplanetpodcast.org
www.creativeprocess.info
Instagram @creativeprocesspodcast
Walter R. Stahel is the Founder-Director of the Product-Life Institute (Switzerland), the oldest established consultancy in Europe devoted to developing sustainable strategies and policies. He is Senior Research Fellow at the Circular Economy Research Centre, Ecole des Ponts Business School and Visiting Professor in the Department of Engineering and Physical Sciences, University of Surrey. He is also a full member of the Club of Rome. He was awarded degrees of Doctor honoris causa by the University of Surrey, l’Université de Montréal, and the 2020 Thornton Medal of the Institute of Materials, Minerals and Mining. He is the author of The Circular Economy: A User’s Guide.
"We have to solve three problems. We have to create a low-waste society through incentives to change individual behavior from consumer to user through loss and waste prevention, and intelligent resource management. We also have to create a low-carbon society by preserving the water, electricity, and CO2 emissions embodied in physical assets or through innovation in green electricity and circular energy. And the third challenge, which is probably the biggest, we have to create a low anthropogenic mass society by preserving these existing stocks of infrastructure, buildings, equipment, vehicles, and objects. The only strategy I know that can fulfill these three challenges is a circular industrial economy.
Now the last point, low anthropogenic mass society is simply because some years ago, the rapidly growing anthropogenic mass has become bigger than the world's biomass. And that of course means we are destroying the biomass because we have a limited planet, and we are destroying biodiversity and replacing it with synthetic manmade materials and objects. And this in the long term means we are killing ourselves, so we have to stop producing anthropogenic mass, except in countries that don't yet have sufficient infrastructures for education, health, living, and sufficient food to feed the population."
www.product-life.org
www.routledge.com/The-Circular-Economy-A-Users-Guide/Stahel/p/book/9780367200176
www.oneplanetpodcast.org
www.creativeprocess.info
Instagram @creativeprocesspodcast
"If you don't have the numbers, if you lack status or you lack power, the way to be persuasive towards a group is much different than if you do have the title or are socially attractive in that group. The key is I stress-tested everything that I study, which is: would this intervention work on being influential if you were in a corporation? If you were in a parent-teacher meeting? If you were on a sports team, and you thought that there was, you know, excessive homophobia or sexism in the locker room? And it kept on being that a lot of these interventions ended up being very effective. And they start with really acknowledging how can we modify the norms to be respective of views that are different from what the majority considers valid?"
Todd B. Kashdan, Ph.D., is professor of psychology at George Mason University, and a leading authority on well-being, curiosity, courage, and resilience. He has published more than 220 scientific articles, his work has been cited more than 35,000 times, and he received the American Psychological Association’s Award for Distinguished Scientific Early Career Contributions to Psychology. He is the author of several books, including The Art of Insubordination: How to Dissent and Defy Effectively, Curious? and The Upside of Your Dark Side, and has been translated into more than fifteen languages. His research is featured regularly in The New York Times, The Atlantic, and Time, and his writing has appeared in the Harvard Business Review, National Geographic, and other publications. He is a keynote speaker and consultant for organizations as diverse as Microsoft, Mercedes-Benz, Prudential, General Mills, The United States Department of Defense, and World Bank Group.
https://toddkashdan.com
www.penguinrandomhouse.com/books/690674/the-art-of-insubordination-by-todd-b-kashdan-phd/
www.creativeprocess.info
www.oneplanetpodcast.org
Instagram @creativeprocesspodcast
Todd B. Kashdan, Ph.D., is professor of psychology at George Mason University, and a leading authority on well-being, curiosity, courage, and resilience. He has published more than 220 scientific articles, his work has been cited more than 35,000 times, and he received the American Psychological Association’s Award for Distinguished Scientific Early Career Contributions to Psychology. He is the author of several books, including The Art of Insubordination: How to Dissent and Defy Effectively, Curious? and The Upside of Your Dark Side, and has been translated into more than fifteen languages. His research is featured regularly in The New York Times, The Atlantic, and Time, and his writing has appeared in the Harvard Business Review, National Geographic, and other publications. He is a keynote speaker and consultant for organizations as diverse as Microsoft, Mercedes-Benz, Prudential, General Mills, The United States Department of Defense, and World Bank Group.
"If you don't have the numbers, if you lack status or you lack power, the way to be persuasive towards a group is much different than if you do have the title or are socially attractive in that group. The key is I stress-tested everything that I study, which is: would this intervention work on being influential if you were in a corporation? If you were in a parent-teacher meeting? If you were on a sports team, and you thought that there was, you know, excessive homophobia or sexism in the locker room? And it kept on being that a lot of these interventions ended up being very effective. And they start with really acknowledging how can we modify the norms to be respective of views that are different from what the majority considers valid?"
https://toddkashdan.com
www.penguinrandomhouse.com/books/690674/the-art-of-insubordination-by-todd-b-kashdan-phd/
www.creativeprocess.info
www.oneplanetpodcast.org
Instagram @creativeprocesspodcast
From the publisher's feed
Philosophy episodes of the popular The Creative Process podcast. We speak to philosophers, writers, educators, spiritual leaders, environmentalists, bioethicists, artists & creative thinkers in other. disciplines To listen to ALL arts & education episodes of “The Creative Process · Arts, Culture & Society”, you’ll find our main podcast on Apple: tinyurl.com/thecreativepod, Spotify: tinyurl.com/thecreativespotify, or wherever you get your podcasts!
Exploring the fascinating minds of creative people. Conversations with writers, artists & creative thinkers across the Arts & STEM. We discuss their life, work & artistic practice. Winners of Oscar, Emmy, Tony, Pulitzer, leaders & public figures share real experiences & offer valuable insights. Notable guests and participating museums and organizations include: Academy of Motion Picture Arts & Sciences, Neil Patrick Harris, Smithsonian, Roxane Gay, Musée Picasso, EARTHDAY.ORG, Neil Gaiman, UNESCO, Joyce Carol Oates, Mark Seliger, Acropolis Museum, Hilary Mantel, Songwriters Hall of Fame, George Saunders, The New Museum, Lemony Snicket, Pritzker Architecture Prize, Hans-Ulrich Obrist, Serpentine Galleries, Joe Mantegna, PETA, Greenpeace, EPA, Morgan Library & Museum, and many others.
The interviews are hosted by founder and creative educator Mia Funk with the participation of students, universities, and collaborators from around the world. These conversations are also part of our traveling exhibition. www.creativeprocess.info
For The Creative Process podcasts from Seasons 1, 2, 3 visit: tinyurl.com/creativepod or creativeprocess.info/interviews-page-1, which has our complete directory of interviews, transcripts, artworks, and details about ways to get involved.
INSTAGRAM @creativeprocesspodcast

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