Remember: we're not just hiring a license and a heartbeat. How do we position ourselves as a top-tier practice in the eyes of potential new hires? How do we align with their purposes and values? Be smart about your compensation packages and write ads that spark interest.

Episode at a glance:

• You don't need to throw more money

• Consider hiring a recruiter

• Establish a relationship with PT Schools

• The hiring process

• Who by Geoff Smart and Randy Street

Welcome to 2024! Many physical therapists that we've spoken to recently seem to be moving into the new year in a sort of frustrated haze. Picture this: if you use the right tools to fight your way through the jungle, you will make it to the beautiful lagoon on the other side. Prepare yourself for the new year with our informed physical therapy industry predictions.

Episode at a glance:

• Our goals for the podcast for 2024

• Focus on your objectives for 6-12 months from now

• You own time, it does not own you

• Physical therapy industry predictions (researched and opinion)

The end of the year poses a great time for us to self-reflect and project for the future. If you keep doing what you're doing, you're going to keep getting what you've got! Don't go another year saying "I wish", "I should", or "I could." Give your staff the gift of merit-based compensation and give yourself the gift of entrepreneurship in private practice!

Episode at a glance:

• Our 300th episode!
• What you didn't get in PT School
• What is freedom?
• Be the Go-Getter

**Special discount if you purchase MEG Academy before the end of the year!

This week, we give you the key elements that are sure to help solve your recruiting problems. The top 10% want to reap the benefits of their hard work, understand your purpose, and win alongside the group. How do you attract these A-team players? Implement a value point system and the Pay-for-performance model - which is all pros, no cons! Learn how to cultivate a culture where your employees aren't working FOR you, but are participating WITH you.

Episode at a glance:

• Tools for hiring & recruiting

• Cure the staffing shortage disease

• Implement a value point system

• The bulletproof Pay-for-performance model

• Shorten the runway when hiring!

• 4-step rollout process

The "new normal" is that there is no normal. As the owner, you set the tone for your practice; and we tend to see a dramatic difference between the owners who have had executive training, versus those who haven't. Put on your business hat and ask yourself - are you willing to change the way that you exchange with your patients? Learn which stats you should look at when evaluating your insurances, and which fee schedules the top 10% of practices are already winning with.

Episode at a glance:

• Why does your business exist?

• Top fee schedules

• Insurance payor advice

• Proportion breakdown and stats

We're spanning our mindset across generations today. You can resist the pressure of group agreement by learning how to out-create yesterday. This is the game that you chose to play, so let's elevate it! Your dream is still possible, even today. Also, learn how to harness the power of meetings!

Episode at a glance:

• The individual versus the group

• This is the game you chose to play

• Somebody out there is succeeding

• The power of meetings

In this episode, we elaborate on the three phases of ownership and implore you to evaluate which one you are in, and how you're planning to advance. There are definite tools and solutions to help you along each phase and to create your own future. Implement these tips to grow and outpace yesterday!

Episode at a glance:

• Three phases of ownership

• Ownership = freedom

• Fill the knowledge void

• Adopt the Owner Mindset

We have noticed a definite mindset shift over the last couple of months. We are all aware of the Income Squeeze, but there is a difference between the mindset of something happening to you, versus discovering ways that you can rise to the challenge. Believe it or not, someone in the private practice space IS winning. Shift your focus and go from vision to victory!

Episode at a glance:

• Don't be the Know-It-All owner

• Manage by situation

• Don't do it alone

• PT's do care, not Billing

This week, we are excited to welcome Jimmy McKay, DPT from PT Pintcast to the show! The staffing shortage is not a new issue, nor is it the worst obstacle that the physical therapy profession has ever overcome. Come along for the ride as Jimmy and Brian volley back and forth with their actionable solutions to the staffing shortage in today's work environment. Be the top 10% of private practices that own this mindset and implement these tools!

Episode at a glance:

• Are you making your good work well known?
• Sell benefits, and features will follow
• Individual and group self-assessment
• Understand your audience and your "shared why"
• What's your USP (Unique Selling Point)?

Links: • PT Pintcast: https://www.ptpintcast.com • Contact Jimmy: [email protected]

It's not about perfection, it's about improvement. Conferences like the APTA's Private Practice offer a great way to invest in yourself and in the future of the physical therapy profession. Let's not wallow in what is happening to us, rather let's evaluate what we're going to DO about it. No situation lasts forever and you can get the tools that you need to make a real difference.

Episode at a glance:

• Honest feedback about the event

• What can be done about it?

• Be a force of change

• 6 solutions to implement today