On this week’s episode, Brian seeks to tackle STRUCTURE. He addresses the necessary actions to put you, the owner, at Cause over your time and operation by getting in this crucial element. A key ingredient of this is knowing how to manage your team, and how to communicate. Learn how to keep in your organization so that your leadership/executive skills can shine through. 

Episode at a glance: 

• Run your practice - don’t let it run you 
• Structure. Dictates. Function! 
• You NEED some kind of organization chart 
• Consider adding cash-based services to your business (hybrid model) 
• Most CEOs/Owners spend too much time treating patients, you have other hats that need attention
• It’s about hiring the being, the person (NOT the resume) 

We’re getting right down to it today folks, starting with this fact - PTs DO NOT BILL. In this podcast, Brain covers how to extinguish misunderstandings and misconceptions that may exist between new grads/staff and their Owners. As always: be transparent, communicate, and seek the facts for yourself.

Episode at a glance:

• Codes are a digital format of your narrative note so that the carriers’ systems can read and interpret what was done with their clients
• It all starts with the interview & onboarding process
• You must have company structure (and thereby Compliance) in place
• Give your new hires confidence in you as a leader
• Inspire your therapists to give an abundance of care
• Designate a Compliance team (with a Compliance officer) to avoid any issues in your practice

On this week’s podcast, Brian reiterates that this is the BEST time to evaluate every personnel move the practice owner is making as they start to bring their people back. Be respectful, open-minded, and real with your staff. He reminds that in order to be a good CEO and gain trust, you have to live by your commitments and show through actions that you are trustworthy! Tune in to learn how to effectively manage your personnel as a respected leader.  

Episode at a glance: 

• Reengineer your practice to align with your new company culture.
• Hire REAL people! Try to get past the “best foot forward” and straight to the real person. Don’t just hire the resume.
• Respect comes from those who can hold the line of accountability.
• Invest in your staff’s education - it’s the one thing that can never be taken away! (Consider an internal Learning Management System system!)
• Share your vision with your staff, and get their participation in it! The best-tasting cake is the one that you participated in making.

This week, Brian motivates his audience by reminding them of the steps that they can take to internally bring their practice back to where it needs to be for their patients, staff and community. He relays his knowledge of the current state of the PPP and finances as they apply to practice owners based on his research. Tune in to learn details of the PPP fund, your Business Strategic Plan (BSP), and more! 

Episode at a glance: 

• 3 most important actions of business operation moving forward
• Environment reengineering costs and maintenance 
• Only adopt the new services that you believe in 
• Your patient scheduling as it pertains to your weekly volume of the new practice operations 
• We have to move forward into this new environment like a Startup!  
• Invest your resources to keep your focus on GROWTH! 

Brian kicks off this podcast by acknowledging the undeniable paradigm shift that has happened due to COVID-19: we can no longer operate as we did in the Pre-pandemic world. Brian covers topics ranging from the importance of investing in your staff, communication and management as an owner, the PPP fund, and necessary environmental guidelines. Tune in to this tool-heavy podcast to gain a broad perspective of the aspects of your business that you will need to update from the Pre-pandemic environment, to the Post-pandemic. 

Episode at a glance:

• Your #1 responsibility is to manage the expectations of your staff and your patients as you reopen
• Develop a system of policies to create a safe environment in your clinic
• Follow CDC guidelines
• Have your policies written, and be able to show that you safely opened for business
• Now is the time to invest in your brand (Marketing!)

In this week’s podcast, Brian is joined by Michael Gorman (PhD, PT, DMT), one of our very own Executive Coaches at MEG, a former client, and Founder/Owner of iMOVETelePT. iMOVETelePT supplies a wealth of knowledge on Telehealth and serves as an excellent example of how to correctly implement it. The two discuss the importance of work/life balance as an Owner & CEO, and address specific elements of PT Telehealth that many people might have missed...

Episode at a glance:

• You have to invest in yourself to be a good leader, and improve your self-awareness
• How is iMOVETelePT different?
• Diversify your services (at least 3 revenue streams)
• Quotes from APTA and CMS on Telehealth details
• Talk with your Insurance agent to make sure you’re covered for Cybersecurity!

In this week’s podcast, Brian hits the refresh button. These podcasts are for YOU, the audience. Therefore, Brian opens himself up to receive any feedback you may have for us about our podcast! He then gets to the meat of the issue and focuses his audience’s attention on what is most important… your STAFF! Tune in to learn Brian’s top 5 tips (and more!) on how to best utilize your staff during these times and while under the PPP to avoid losing those that you value most in your business. 

Episode at a glance:

• You cannot manage over a disagreement
• Allow your staff to participate in your decision making - include them in the process!
• TRAIN YOUR STAFF, now is the best time!

This week, Brian attempts to break from the ongoing drama by addressing what a practice owner should know on the topic of leadership. He steers the focus away from the minutiae of how to spend your PPP money (we’ve been talking about this for a while) and more towards stabilizing your business in terms of training, organizing and developing to emerge from this pandemic stronger. Everyone is contending with this situation differently, so Brian encourages his listeners to proceed with humility, empathy and respect. 

Episode at a glance:

• Education is important, but there’s always room to strengthen your application skills
• Do not strive to be “right” at the expense of another
• Post your new safety procedures so your patients feel safe
• As a physical therapist, you should aim to provide an abundance of care to every patient
• Do not compare hardships, but strive to practice empathy

On today’s podcast, Brian hits on the realities of what is needed as a CEO & Leader through this pandemic. He gives his best advice on how to manage the PPP loan, and how to stay grounded and objective during these unusual times. Brian encourages his listeners to look ahead and make the smartest changes for the present moment, and the near future. Tune in to learn how to be the most effective leader possible through these current challenges. 

Episode at a glance:

• A good CEO is creating/planning 3-6 months out 
• Keep the morale of your staff high! It’s likely they are feeling uncertain
• Invest in the greatest asset in your company: your people. Invest in training/educating yourself and your staff!
• Key secret to success: hire people with high responsibility level and then invest in them educationally (don’t “hire the resume”)

On this podcast, Brian dives into what is needed from a physical therapist’s perspective for a very important division - Billing & Collections. He explores the benefits of going with a smaller PT billing group, and how to get to the bottom of the problems you could face in your billing - as PTs weren’t trained to do this! In order to have the best billing service, and the best practice, you need to take responsibility and be “at Cause” over your billing. 

• Inspect your finance line at least twice a year
• Monthly staff meetings with Finance Dept. is key
• We operate this department with a high level of communication
• Don’t ever let one person be accountable for everything in this department
• If you’re paying 9%, you’re paying too much
• Do not fix other people’s errors - send them back to the person who made it for them to fix