We had the incredible opportunity to interview a friend and colleague, Claire Stowell, PT on her brilliant approach to diversifying services in the physical therapy clinic. Tune in to find out more about this accessible, field-proven and empowering cash-based program that will help your patients and those around you experience a healthier body, mind and finances. 

Episode at a glance: 

• Think differently to create different results 
• 4 components: the coaching, the education, the (virtual) community and the nutrition program 
• Health coaching is an incredible cash-based option 
• Member of staff can get trained & certified (consult with your state) 
• CEO must be creating 6-12 months in advance 
• “Pay as you grow” risk model 

Today Brian talks about how to win the “talent war” in the world of employment and personnel. Let’s cut through the noise and get right down to the successful actions. What are the top 10% of practice owners doing right NOW to attract the absolute best personnel? Tune in for a fresh view of the best staff recruiting and retention strategies as we enter 2021.  

Episode at a glance: 

• Your employees notice your priorities 
• Have a targeted recruitment plan 
• The person is more important than the resume 
• Get comfortable with not always having to give an answer right away 
• Organize learning pathways to enhance clinical skills 
• Share what the employee can expect from YOU 

Today we discuss the various ways to go about opening your Startup in PT private practice. It can be frustrating working for someone else, especially if you have a natural leader/entrepreneur mindset. Although there is a lot you should know before opening a Startup, not knowing is never an excuse for not doing. If you’re ready to take some initiative, tune in to learn your Mobile PT, Cash-Based and Insurance/Traditional Model options. 

Episode at a glance: 

• For Mobile PT: Outsource your billing! 
• We have an exact timeline for starting up (Gantt chart) 
• Traditional model = Insurance-based 
• It won’t work if you’re just chasing money 

Today we kill multiple birds with one stone, so to speak. It’s time to confront what you might have been ignoring to emerge into 2021 poised for success - without making the same mistakes. It’s time to think ahead and learn what strategies you can employ for greater success with your Internal and External Marketing, while remaining Compliant!

Episode at a glance: 

• Beware the Marketing referral program (pot-hole for non-Compliance!)  
• Your “market” is anyone within a 30-min drive of your office 
• YOU establish your Company Culture 
• Patient Care Representative (PCR) = Internal Marketing 
• Front Desk Coordinator and therapists are ALSO part of Internal Marketing 
• External Marketing: social media, website, radio and newsletters 

Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit

We once again welcome Compliance Expert and DPT, Daniel Hirsch, to the podcast to discuss the necessity of having a Compliance Program in your practice. Here’s the secret: NO division of your practice is safe from violation in Compliance (and the penalties are steep!). Therefore, you must take responsibility by getting educated on how to stay compliant - be proactive and prepared. 

Episode at a glance: 

• People are not allocating enough time to Compliance 
• For staff and patient safety - you need a Policy & Procedure Manual  
• Don’t rely on memory to remember guidelines 
• Must be ongoing and constantly updated  
• The laws are always in flux and vary state by state 
• Compliance touches every division of your practice 
• We tend to ignore the things that we don’t understand 

Don't risk a violation - Check out our Compliance Program

On this podcast, Brain has a discussion with Gary Bowen from Aerus (formerly Electrolux) in New Port Richey, FL. Here, the two explore the efficacy and benefits of the Aerus air purification technology, which could be said to be the most powerful on the market. Developed with NASA and currently used in the International Space Station, in addition to being honored by the Smithsonian and inducted into the Space Technology Hall of Fame in 2017, this is a technology that every PT practice owner must know and explore. Tune in to learn how Aerus can add another crucial layer of protection and safety to your clinic! 

Episode at a glance:  

• Helped design air purification technology for the International Space Station 
• Incredibly cost-effective 
• Disinfects all air and surfaces (prevents having to constantly clean & wipe down) 
• Air inside home can be up to 10% more polluted than outside
• FDA Certified Compliant Laboratory & independent lab tested 

On this podcast, Brian begins by pausing to reminisce on his realizations about becoming a true CEO with work/life balance. He inspires his audience to lead by example, evaluate what type of owner they are, and work backwards from their products to find which stats & metrics they need to accomplish them. If you’re seeking a positive change, start with yourself and learn how important stats & metrics are for PT staff management and leadership. 

Episode at a glance: 

• Your greatest challenge in physical therapy is always the personnel 
• Acknowledge the person, and validate the performance 
• Who you are is more important than what you accomplish 
• Don’t get reasonable with your staff 
• Your accounts receivable should never be over 15% over 90 days old (Billing metric) 
• Make sure your staff knows how the statistics stack up in the overall company 

Brian recounts his discovery of virtual training, and how it changed everything! This effective, web-based virtual platform allows for cohesive & thorough training which will prevent you from hearing “I never learned that!” or I didn’t know that” ever again. Learn the bigger problem causing the symptoms in your clinic, and how to handle it. Here’s the secret: it all starts with your decision. 

Episode at a glance: 

• You can continually update a virtual training platform  
• You need structures & systems
• Leads to staff retention 
• Education - Duplication - Application 
• Role Play = confidence with application 
• Has to have certification & gamification 

Here is something we’ve learned at MEG - you can almost never get too much training. So let’s dive in and learn how to make your “good deeds well known” through your PR & Marketing, so as to help more patients through your amazing care in physical therapy. It’s time to take control of your future as we enter the 4th Quarter by identifying your goals and strategizing how your Marketing can help you achieve them. 

Episode at a glance: 

• 4 Types of Owners 
• Identify your targets & objectives 
• Hire people with the “PR Personality” 
• PCR (Patient Care Rep) = Internal Marketing 
• Marketing Coordinator = External Marketing 
• Front Desk Coordinator is a part of Marketing! 
• 2-Month Marketing Campaign  

This week, Brian gives his audience another powerful tool to propel them into our ever-changing societal landscape. Now is the time to repurpose, rebrand and reapply yourself, and what you learn. Let’s get clear and organized for the future of our practice and learn how to utilize the 4 Keys in today’s environment. 

Episode at a glance: 

• 1st Key: Environment 
• 2nd Key: Structure 
• 3rd Key: Personnel 
• 4th Key: Systems of Operation (SOP’s) 

This Resource Guide to Restructuring Post Pandemic will provide you with key data to consider in our new environment while adapting your practice to the future.