What is Marketing? Marketing is not sales. It’s all about the story you’re telling, and how you are promoting your purpose. What is the perception of your company that you’re trying to create? Always approach your marketing from the intention of helping others. 

Episode at a glance:

• It’s about others

• How are you using social media?

• The point is to create a connection

• Don’t try to be everywhere

It’s important to understand that failures are part of the landscape. Hurdles are part of the journey. What are you willing to do about it? What changes are you willing to make? What matters most is your reaction to them - be willing to adopt new ideas!

Episode at a glance:

• Success is within your control
• Mindset and skill set
• Dial in your vision
• Right idea, wrong application

This week, we give recent examples of what physical therapists at various stages of practice ownership are experiencing right now - plus applicable solutions. Your practice isn’t going to fix itself! Here are the things that you do have control over to change for the better. 

Episode at a glance:

• Stop blaming the Income Squeeze
• Three income verticals with cash-based services
• Certainty = control
• Don’t short-change yourself!

Let’s have some fun with this topic. Don’t fear the “confrontation” of it - go in with confidence, certainty and conviction! Take out the guesswork and do all of your preparation before you even pick up the phone for the conversation. 

Episode at a glance:

• Data collection and leverage
• Understand their viewpoint
• Have specialized services and programs
• Patient letters and Net Promoter Score
• Role play of the conversation

What do you plan to do differently in 2024? We’ve never seen so much enthusiasm (or so many attendees!) as we just did at CSM in Boston. The energy was contagious! We were proud to give solutions to a packed room of therapists on how to beat the Income Squeeze using the new Progressive PT Practice Model. The solution is CHANGE! 

Episode at a glance:

• The future of PT private practice
• There’s a demand for change
• Rolling out Pay-for-performance model
• Real-life applications 

As physical therapists, we are in the business of people! Success in private practice is already within your reach. If you’re not sure where to start (or are still throwing spaghetti at the wall) consider these tried-and-true strategies and systems. Remember - if you’re not expanding, you’re contracting! 

Episode at a glance:

• Stop fixating on problems
• Manage and delegate
• Acknowledge and validate your employees
• Can you spot the bad apples?

Would you rather have a comfortable job, or total business freedom? Have you ever felt alone in your private practice journey? Dr. Benjamin Bleess is about a year out with his physical therapy practice and is a shining example of entrepreneurial success. Learn about the tools and strategies that Ben put into action to build the private practice of his dreams. 

Episode at a glance:

• Meet your patients needs

• A good leader is always willing to look

• Freedom equation 

• Learn from the best

• See the end at the beginning

Reach out to Ben! Email: [email protected]

Though PT School lays a great foundation, our skill development is a lifelong journey. You might not be able to go back in time and apply everything you’ve learned, but you don’t have to keep playing catch-up either. What PT School didn’t give you, is business training! Stay connected to your vision and learn how to develop the skills needed to realize your ideal scene. 

Episode at a glance:

• Seek out the things you don’t know

• Know (exactly) what you want

• 3 phases of business development

• Resist the self-doubt

It’s time for a quick heart-to-heart. Are you compromising on your ideal scene? We’ve been hearing a lot of risk-averseness and people watering down their private practice dreams. Starting in physical therapy private practice is actually pretty simple - don’t take the path of least resistance! 

Episode at a glance:

• Stop procrastinating on your dream

• 30% of people are risk-averse

• Environment, personnel, systems of operation

• Step #1 for entrepreneurship 

Remember: we’re not just hiring a license and a heartbeat. How do we position ourselves as a top-tier practice in the eyes of potential new hires? How do we align with their purposes and values? Be smart about your compensation packages and write ads that spark interest. 

Episode at a glance:

• You don’t need to throw more money

• Consider hiring a recruiter

• Establish a relationship with PT Schools

• The hiring process

• Who by Geoff Smart and Randy Street