If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.

Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.

From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what’s working. Whether you're a contractor or a marketing agency, this is the data clarity you’ve been craving.

Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.

📌 Whether you're a plumber, roofer, HVAC tech, or marketing pro—this episode delivers high-impact tips on staying top of mind and balancing views with leads.

👀 Watch for smart takes on: – Going live to boost algorithm love
– Using personal branding to win locally
– The power of video (even unpolished)
– Series content and "what could go wrong" lives
– Why consistency - virality for long-term ROI

On this episode of the HVAC Hustle Podcast, we’re joined by Texas from Medley to talk about how HVAC contractors can turn bad reviews into better businesses. With 2300+ five-star Google reviews, Texas breaks down the mindset behind responding to criticism, embracing transparency, and listening to your customers—especially when it’s uncomfortable.

We dig into when to stand your ground, how to fix issues in real-time, and why owning your mistakes publicly can actually grow your brand.

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I sit down with Joe Crisara from Service MVP to break down the exact words and strategies that help home service pros close more deals. We cover:

✅ “What should we do?” – A simple phrase that boosts close rates
✅ Friction creates traction – Why a little tension actually helps customers commit
✅ Marketing & sales alignment – Making sure your ads match what your team actually says

Joe has trained some of the top closers in the industry, and his methods work. If you're in HVAC, plumbing, or home services, you don’t want to miss this one.

📖 Get Joe’s book for free: book.servicemvp.com
🎓 Learn more from Joe: servicemvp.com

Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Gene Slade is no stranger to controversy—he responds to the internet memes about him, addresses his haters head-on, and reveals why he's one of the most polarizing figures in the HVAC industry. But is he a villain or a genius? 🤔 Watch as he shares his unfiltered thoughts on success, the trade industry, and why he thrives on being hated. Don’t miss this raw and unfiltered conversation!

0:00 - Intro / Gene's Back Story
2:45 - Gene on Social Media Haters
8:56 - Gene's HOT Takes
14:15 - Is Gene Controversial for Engagement?
16:30 - Hate in FaceBook Groups
23:37 - Gene Talks on Thomas Pears
25:35 - What Gene Says to the Haters
27:20 - LIVE Reacting to Gene Memes
30:20 - Are Your Sales Strategies Ethical?
33:25 - How Others View You vs You View Yourself
38:19 - Is Gene Slade a Villain or Genius?

Price Transparency is key. If you don't show it, you're losing customers. Marcus Sheridan explains why in this episode.

Learn more about Marcus Sheridan at: https://priceguide.ai/

I sat down with Stephanie Allen from AirWorks Solutions about how to create real community connections that drive business growth. Stephanie shares her insights on networking, branding, and leveraging local relationships to build trust and long-term success. Learn how to make your brand the go-to in your community!

Learn more about Stephanie at:
📍 AirWorks Solutions: https://airworkssolutions.com/
📍 Fuel the Trades: https://fuelthetrades.com/

Learn more about Chris Lee at; https://gonextlevelpros.com/home-6412
Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Are you an independent HVAC business or entrepreneur trying to compete with the big players in the e-commerce space? In this podcast, we break down the strategies, tools, and insider secrets to help you thrive in the digital marketplace.

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Should HVAC companies display their pricing online? The debate has been going on for years, but in this episode, we break down why it’s a smart move and how to do it effectively without hurting your sales or profit margins.

🔹 Many HVAC businesses fear that listing prices will drive customers away or give competitors an edge. But the reality? Transparency builds trust—and trust drives sales! We’ll cover the biggest myths about online pricing, the right way to approach it, and how it can actually help you attract more qualified leads.

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth