In this episode, we sit down with Tom Hopcroft, the British entrepreneur and founder of Guiris de Mierda, a vibrant community bringing expats and locals together in Madrid. Tom shares his journey from the UK’s corporate grind to creating a network that fosters authentic connections, unforgettable events, and a sense of belonging.

We dive into what it means to be a "guiri," the challenges of building a community-based business abroad, and how Tom’s adventures—like walking the Camino de Santiago and skateboarding across Spain—have shaped his approach to life and work.

From navigating cultural differences to crafting viral content, building brand partnerships, and scaling GDM to other cities, this episode is packed with insights for anyone curious about expat life, entrepreneurship, or the art of growing a mission-driven brand.

Tune in for a lively conversation about community, culture, and making it work abroad

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Timestamps:

02:16 What is a Guiri?

05:57 GDM Events, Investing in Spain, More than "Siesta y Fiesta"

09:55 Journey from Merch to Content to the 1st Meet-up

17:07 Why the Name "Guiris de Mierda"?

17:59 When Did You Realize This Was a Business?

21:24 Golden Guiris and the Subscription Model

25:31 Learning From Other Communities

27:43 Viral Content to Booked Events Flywheel

28:32 Finding Your Niche

31:39 Skateboarding Across Spain

33:42 Content Strategy (Personal v Business Brand)

37:40 Hosting and Organizing Live Events

40:03 Getting Sponsorships and Partnerships

44:51 GDM Expanding to Barcelona (1st Event)

46:00 Content Creation Workshop

49:42 Questions From the Audience

56:18 Rapid Fire Questions

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Follow Tom:

https://www.instagram.com/tomcharliedesign

Follow Guiris de Mierda:

https://www.instagram.com/guirisdemierda

https://linktr.ee/tomcharliedesign

Watch Tom's Backstory:

https://www.youtube.com/watch?v=1BOfWd4lts4

In this episode, we sit down with Haden Levine, a first-year management consultant at a Big 4 firm who is currently balancing his corporate career with the challenges of running a brick-and-mortar business. As if that’s not enough, Haden is also gearing up for an exciting transition to hopefully live and work abroad in Spain.

Join us as we uncover:

• How Haden manages his time between the high demands of Big 4 consulting and running his business.
• The strategies and tools he uses to stay productive and focused.
• Insights into the mindset needed to take calculated risks and chase multiple dreams.
• What’s driving his decision to work abroad in Spain and how he’s preparing for the move.
• Lessons learned from balancing corporate life, entrepreneurship, and global ambitions.

If you’re a young professional, aspiring entrepreneur, or just someone curious about how to juggle big goals, this episode is packed with actionable insights and inspiration you won’t want to miss!

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Watch this episode on YouTube

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Connect with Haden:

https://instagram.com/haden.levine

Work with Haden:

modcom.group

Connect with Mateo:

https://instagram.com/mateo.carrrasco

https://veloxsys.io

Support the Show:

If you love what you’re hearing, leave us a review and share this episode with a friend who’s chasing big dreams of their own. Thank you for your support

Resources Mentioned in This Episode:

• Insider's Guide to Madrid

Confused by the noise? Don't be. Neil has a 4-step game plan so simple, even a 19-year-old dropout or 76-year-old grandma can follow it. Freebie-free, low-drama, pure profit.

Ready to turn your Amazon dreams into reality?

Visit: https://voltagedm.com to boost your brand and sales exposure

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Watch this on YouTube

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Follow Neil:

LinkedIn: https://www.linkedin.com/in/neiltwa/

Instagram: https://www.instagram.com/neiltwa/

Facebook: https://www.facebook.com/neiltwa/

X/Twitter: https://twitter.com/voltagefba

TikTok: https://www.tiktok.com/@fbabusinessbuilders

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Learn The 5 Big "Shifts" Strategy That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012 by checking out our "Almost Automated Income w/ FBA" book now LIVE for ONLY $5:

https://www.voltagedm.com/book

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CLICK HERE To Transform Your Financial Future with Voltage's Elite Amazon FBA Growth Consultancy!

https://www.voltagedm.com/businessbuilders.com

Learn how Shaz has helped his clients perform better than 99% of other content creators by having these specific AI systems in place. 

His business Attract AI, increases output without sacrificing content quality and allows him to make tens of thousands of dollars for himself and his clients through social media.

If you Have Questions, connect with Shaz on Instagram

More Free Value on Shaz's YouTube

Watch this episode on YouTube

Learn how social media strategist Grant Monasterio scales his clients' socials to generate more leads for their businesses.

Watch this episode on YouTube

Live from Madrid! Learn why Chris Sutter left his door-to-door sales career (even after closing $3 million in sales) to go all-in on online education platforms and communities like Skool. He's already helped multiple of his clients scale their coaching offers using an MRR-centric strategy.

Want to become a millionaire in the next 10 years? Learn this skill

Create your own Skool community

Watch this episode on YouTube

My friend Simple Man and I discuss his recently published book Christian Vitality: Reclaiming Masculine Faith. He offers a fresh perspective on what it means to be a successful, faithful man in the modern world.

He argues it's not about choosing between your faith and your goals; it’s about integrating the two into a life that feels fulfilling and true to who you are. In fact, we discuss multiple other false choices which the Christian community has come to adopt in recent years.

Stop feeling ashamed for that fire in your soul. Weaponize your ambition for Christ! Tune in.

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Get your copy of Christian Vitality

Subscribe to Simple Man's Substack

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Watch this episode on YouTube

The Van Westendorp Price Sensitivity Meter is a simple but powerful tool that helps you to identify the series of price points which are psychologically critical to your audience.

Here's an image of the model

Ask your target audience these 4 questions:

1. At what price would this be so cheap that you would question the quality?
2. At what price would you consider this a bargain?
3. At what price would this be getting on the expensive side for you?
4. At what price would this be too expensive that it would be prohibitive for you? Show less

Plot these 4 lines. The square area where they intersect, is your sweet spot

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Work with me:

hoo.be/mateo

Benny Rubin is an email deliverability expert with broad knowledge of sales, marketing, and email landscapes.

He is a 3x entrepreneur — with 1 sale, 1 failure, and now his current company, Senders.

Benny has a wide view of what is working in sales, cold email, email deliverability, and sales team execution, which he shares freely. His team has overseen cold emails that have generated hundreds of millions of dollars in pipeline and garnered interested responses from massive companies such as Starbucks, Visa, Equinox, Coca-Cola, and beyond.

Benny's team facilitated the sending of over 30 million emails in the last 12 months alone and is eager to demystify cold emailing, debunk common myths, and give advice to anyone trying to grow anything on how they can leverage cold email while avoiding the spam folder.

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Work with Benny:

senders.co

[email protected]

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Watch this episode on YouTube

Robert is the executive vice president of Optec Payments and shares how he helps business owners navigate payment processors while helping them scale. Popular payment gateways such as Stripe leave many business owners and creators overpaying with fees along with the risk of getting shut down if they're not careful.

Watch on YouTube

Work with Robert:

https://optecpay.com/

[email protected]