Alan Siegel is a legend in the world of branding and design. He is a co-founder of Siegel + Gale, the founder of Siegelvision, and the co-author of the book . In our conversation, Mr. Siegel shares practical tips for seeking simplicity in your work and cultivating empathy for the people you serve.

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This episode of The Accidental Creative podcast is brought to you by Tictail, a social shopping marketplace that makes it easy to discover unique products from emerging brands around the world. Check out my profile and create your own at http://www.tictail.com/todd.

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Music for the AC podcast is by Joshua Seurkamp.