What do you do when competitors are knocking off your product? Today's guest, Dave Munson (founder and CEO of Saddleback Leather), decided to create a video to show them how to do it better. In today's episode, Dave shares how to build your business around an ethic, why showing your values is critical, and the importance of seeking wisdom and establishing a vision.

My three key takeaways:

1. Strive for a unique expression of some kind in your business. Dave's is quality. What's yours?

2. Put your company's values on display so that your customers can see them.

3. Seek wisdom from others who know more than you do, and commit to a vision and share it often.

Key quote: "A strong vision regularly shared will pull for its own fulfillment."

The "Knockoff" Video: