This week, Mickie Kennedy, founder and president of eReleases, the small business leader for press release distribution, joins editor Chris Jones on Ratchert+Wrench Radio. Mickie is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights on why more shops should use press releases to draw attention to their shops.

[2:28]: What is a press release?

[3:40]: How to know if your shop's stories are newsworthy (including a funny repair shop case study)

[10:37]: Leveraging community news resources

[13:52]: Tips for writing our press releases (or hiring someone else to do it for you)

[14:48]: Press release distribution etiquette tips

[19:23]: Success tips