Podcasting is a growing and popular platform. People listen in their cars, while they're cooking or cleaning, while they’re exercising—anytime they can passively consume content! What an opportunity to reach your customers!

I talk a lot about your PCG on this show; that’s your Perfect Customer Group, defined by all sorts of elements that make them your ideal client and audience for what you have to offer. When you have a podcast, you get a chance to create long form content that showcases you, what you have to offer, your authority in your niche, and most importantly, builds trust within that PCG.

So, should you start a podcast? Let’s get into the pros and cons, because there is a lot to consider.

Pros: low barriers to entry, flexibility, personal growth skills, community, establishing authority, and even creating a new revenue stream.
Cons: could be time consuming, competition with other shows, technical learning curve, matchmaking with interviewees, slow growth, and podfade

This isn’t everything, and, to be honest, there are a lot of remedies for those cons. It’s all about how you frame it; this is YOUR show. It can be as fancy and complicated or as simple and down to the bones as you want!

Maybe you’re nowhere near considering starting your own podcast, but I've piqued your interest. You could consider being a sponsor or an interviewee on a show relevant to your niche, getting exposure, and plugging your business!

When you hear there are 3 million podcasts out there, you might feel intimidated, but burnout and “podfade” are real, and only about 300,000 are actually active. In the grand scheme of things, that's nothing! You have so much potential for opportunity, so get after it if it's right for you!

Have questions or concerns related to podcasting? DM me on Instagram; I’d be SO happy to help!

I’m rooting for your success!

What’s Inside:

• How can retailers utilize podcasting to reach their local customers and beyond?
• Podcast examples for hobby niches to connect with your PCG.
• Pros and Cons of podcasting.
• Is podcasting for you?
• How do you get into the podcasting space without starting your own show?
  
  

Mentioned In This Episode:
ATR2100-USB
Power-Up Podcasting® 2.0 | SPI Media
your turn to podcast digital - Cathy Heller
Crystal Media Insiders
EVOLVE 2024
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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