Welcome to episode 74 of Lunch with Norm Podcast. We are joined by Helium 10's Product Manager, Vince Montero. Vince is the Product Manager for Helium 10's PPC tool, ADS. During his 14 year career in digital marketing, he built his expertise around the latest ad-tech in both America and the UK spanning everything from Affiliate Marketing to Mobile Marketing at an app development firm. As a consultant since 2016, he’s focused on helping Amazon sellers advertise effectively on Amazon and brings that experience to Helium 10 with the goal of designing the ultimate PPC tool. On this episode, we discuss strategies going into the holidays, how to find the right keywords to test for PPC, and Vince's number one recommendation for any seller during this busy season. 

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar