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Early-stage founders sit at the beginning of a very exciting road. However, something that’s common amongst these pre-launched businesses and brands is a common question — how will I get people to find me, know me, like me, and trust me?

As an early founder, you might feel like you’re too new to pitch yourself for earned media and press.

After all, thinking you need to be “ready” in order to earn a coveted spot in a major publication is a very common PR myth that keeps us small, stuck, and scared.

In today’s episode, we’re busting these common early-stage, pre-launch, small business PR myths by answering real questions from PR Starter Pack members who happen to be at the same stage of business as you are.

Here’s a glance at the questions I’m answering:

• How many pitches should you spend per week to get traction?
• Should you mention your competitor in your pitch for press?
• How do you prepare for a powerful interview with major press and publications if you’re still in the startup phase?
• What is a “founder’s pitch,” and how do you craft an attention-grabbing one?
• Is it appropriate to send a press release on your crowdfunding campaign to press contacts?
• Press release vs. pitch? Which one should you focus on if you haven’t yet launched your company?
• If your press release is automatically picked up for distribution across outlets, is that considered a PR win?
• How to sound credible without saying too much

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!