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Embarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings with those who need them most.

But amidst the excitement, a multitude of significant decisions awaits. From fine-tuning your website for optimal search visibility (SEO) to devising a content marketing strategy and orchestrating an attention-grabbing launch, your to-do list seems endless.

One of the pivotal decisions you'll face is whether harnessing the power of press releases and media coverage is the strategic key to accomplishing multiple launch tasks seamlessly. If you're a new founder or a small business owner about to unveil a new product or service, this episode is your compass.

In this episode, I've curated 10 pivotal questions that revolve around launching a new product or service, leveraging press releases, and mastering media coverage strategies. This advice holds value whether you're navigating a pivot, or even if your product is in the pre-launch phase.

And here's the exciting twist – two of these questions receive insightful answers directly from accomplished journalists, offering you insights straight from the experts.

Here's a glimpse of what's in store:

• We dissect the choice between pitching and press releases, finding the ideal fit for your yet-to-launch venture.
• Discover the significance of press release distribution pickup – is it a signal of success?
• Uncover the possibility of featuring your offerings in gift guides via press releases.
• Prepare effectively for media interviews as a brand-new startup, a crucial step in building your presence.
• Pinpoint the opportune time for pitching when your product is poised for launch.
• Explore the potential of PR in boosting crowdfunding campaigns.
• Learn if pitching your product months ahead of its launch is a viable strategy.

Join us in this episode as we navigate the intricate terrain of press releases and media engagement, tailored specifically for new founders and small business owners. Your journey to a successful launch is just a listen away.

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

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• 10 Story Angles to Pitch
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