$25 will buy you a bottle of Jack Daniel's in a liquor store, but only 4 shots of Jack in a bar.

When my wife & I go to Five Guys for dinner we usually spend $40, but last night we got it delivered so we paid $75.

At my local steakhouse, the tomahawk at $149 makes the $91 ribeye look like an amazing deal.

And at the movie theater, I never get the medium popcorn for $12.50 because the large is only 50 cents more.

The way we perceive prices as consumers can be manipulated by other closely related costs, the context of where you are & what's going on in your life, and even the emotions you're feeling.

So today we're going to talk about how to use these practical price anchors to your advantage for your ecom store.

Because if you're not anchoring your prices throughout your marketing funnel, your customers are going to anchor them for you, and most often they'll compare it to the last thing they bought on amazon, and you're going to lose that battle.

Take 9 minutes on this episode where I give 4 real examples of PRACTICAL PRICE ANCHORS.

Tactical & Practical is sponsored by Intelligems.io - the ultimate split testing tool that's proven to increase & optimize your P&L. Go to Intelligems.io and let em know I sent you to start making more money from your website visitors today!