Today we are ready to tackle a tough but essential topic for business owners... how to protect your profits when you suddenly need to slash expenses. In this episode, Julie and Cathy get candid about the real challenges of trimming costs when your business is feeling the squeeze, especially if you scaled up during the recent boom and now need to scale back. They'll guide you through practical steps to review your subscriptions, reconsider outsourcing for things like podcast editing and social media, and make intentional decisions about travel and marketing expenses. Plus, they dive into how to prioritize which team roles are truly essential—hint: don't get rid of your designer!—and what to never cut (bookkeeping, we're looking at you). Get ready for actionable advice, real-world examples, and a little tough love, all designed to help you regain control of your margin without sacrificing your business’s future growth. Grab your coffee, and let’s dig in!