Which of your content is best suited for which platforms? Have you ever learned how the different social media platforms work to have your content appear to your target audience? How can you monetize it by just uploading specific content to each platform?

In this week’s episode, I will be joined by Anthony Maritato. He is a physical therapist, a private practice owner, and an online business entrepreneur. He owns Total Therapy Solutions in Ohio, with 2 outpatient physical therapy clinic locations. He’s been a licensed PT since 2006 and a practice owner since 2002. Yes, he owned a physical therapy practice before he was a licensed PT.

We will touch on such topics as:

• Understand how platforms work to create content that will help your services grow.
• See the need to expand and who can access your services.
• It’s about the capacity that you build in order to manage your time.
• Let the community make the decision on where you spend your time.
• Don’t be someone whose money can take you away from something that you want to do.
• You have the best impact in your profession not by being a good therapist but by treating with passion, which allows you the freedom to do what you believe is best.  

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