How do you know which idea is the right one to execute? And, how do you avoid some of the pitfalls that all people who try to execute an idea inevitably encounter? On this episode, Dave Knox (author of Predicting The Turn) shares insights from his experience working as a brand manager, a leader, and an investor and mentor to startups.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.