During COVID, problems with having no-shows started taking a toll in many clinics. Ryan Wooley, PT was sick of high cancellation rates and was frustrated with the PTs on his team being less than productive, so he decided to switch things up. In 30 days, he changed to a pay-per-visit provider reimbursement model; in 60 days, his cancellation rates and productivity levels significantly changed—95 percent better! In this episode, Ryan shares with us how he rolled out this program and how it's affected his practice since doing so. Tune in now and see how Ryan switches to a Per-Per-Visit Model and why the clinic metrics improve.

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Avi Zinn, the owner of Druid Hills Physical Therapy, did an Annual Strategic Planning Session with Nathan Shields in early 2022. He developed a clear Purpose, Values, and Top 5 Priorities for the upcoming year. Although visit numbers aren't where Avi expected, Avi has seen significant improvement in the foundation of his business - clinic director development, front desk program with policies in place, and marketing strategy with the help of a marketing assistant over the past eight months. Now he's ready to grow and expand in a way that will be stable with staffing capable of stepping up. In this episode, he shares what he's done to get there and how it benefits from annual strategic planning. Tune in to this episode to grow and expand with Avi Zinn!

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PT owners will always have to consider, "Do I take this low-paying insurance or not?" when deciding if they should go in-network with a low-paying insurance company. There are a few parameters to consider when in this situation. In this episode, Michael Kelly breaks down what he believes are the basic financial principles to help you decide if a contract is "worth it."

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Stephen Rapposelli heard of a new business, StretchLabs, at The Graham Sessions, and immediately his heart sank. "How do they get away with providing what people believe to be PT?" he thought. However, instead of remaining despondent, he changed the question to, "How can I take advantage of this and build my own version of StretchLabs?" Since then, he's built a successful adjunct to his PT practice which provides services that his community will happily pay cash for, without the traditional PT overhead. 

Stephen opened his private practice in Delaware in 1992. He has grown to 3 clinics and has been voted the best PT business in his state for numerous years. Today, Stephen shares his story about how he developed a cash-based service and succeeded.

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Technology has made payment collection easier for clinics and patients. It has also made it easier for PT owners to collect outstanding balances. In this episode, Nathan Shields speaks with Sachin Bhatt of Rectangle Health about the current tech advantages that are available—text to bill, QR codes, payment online, secure CC storage, etc. All these options make it easier to collect and make $$. So tune in and find the best digital payment solution for you!

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Has your clinic been busy these past months? Are you considering hiring new PTs to solve the problem or dropping low-paying insurance? Will Humphreys, the owner of Rockstar Recruiter, has been helping PT owners recruit well-aligned, quality PT owners. He joins us on the podcast to discuss whether owners of busy PT clinics should keep waiting lists for patients. Will also shares the two things that reminded him of how business owners should generate profit - increasing revenue or decreasing expenses? Tune in and discover what we need to consider to solve the problem of having a busy clinic and, at the same time, generate profit.

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The economic landscape has been changing quite a bit since COVID-19—inflation, the Ukraine-Russia war, supply chain backlogs, etc. And some of these things will obviously affect the PT industry. But exactly how and to what extent? What can be done to alleviate the negative trends? Dimitrios Kostopoulos, P.T., M.D., Ph.D., D.Sc., ECS, of Hands-On Diagnostics and Hands-On Companies, shares with us his view of current and future trends, what may be coming down the line from Medicare, and what can be done to survive the changes.

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Crafting a content strategy can be daunting, but with a little forethought and planning, it can make the process easy, consistent, and impactful. As Director of Marketing of a large PT group, Peter Decoteau has to create plans and strategies for large marketing efforts. Every year they put a lot of focus on content strategy – essentially determining what content his company wants to produce throughout the upcoming year. In this episode he shares what his content strategy consists of. 

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If you're looking to sell at any time, especially in the next two to five years, this episode is for you! There are things you can do to maximize your sale price, and in this episode, Eric Miller of Econologics shares with us 10 factors that make a significant impact. Each of these items doesn't make a huge impact by themselves but combined, they create a well-run, cash-flowing clinic that is easy to maintain (if you want your own, personal ATM) or sell for maximum value.

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It's wonderful to highlight a couple of PT owners who are not only past coaching clients but also young mothers who gathered the courage to partner up and create their own PT practice. Susan Halbig, PT, DPT and Karen Pettine, PT, DPT of ABQ Scoliosis and Spine Therapy in Albuquerque, NM found themselves as new mothers with a common desire to open up their own PT clinic. Not only have they been successful since then, they have provided specialized care to do so. Rather than a "take any and all patients" approach, they have "niched down" to see the exact patients they want to see and have expanded quickly because of it.

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