Angie McGilvrey, PT of Apex PT had the opportunity, after a hurricane shut down her clinic in Florida for a prolonged period (sound familiar?), to revamp her clinic and create her ideal scene. One of the things she committed to when she opened back up was greater usage of social media to market her clinic and attract her ideal clientele – female athletes between 30-40 years of age. By focusing targeted messaging to her avatar on a couple of social media platforms and posting content consistently, she has been able to not only grow her clinic but see more of the clients she wants to see. Plus, she’s created a reputation as being THE place for athletes to recover in her community. She’s been able to niche down and grow because of it.

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There is no perfect formula for growing and expanding your PT business, but as with most other industries, the way to learn is to look at those who have been there and succeeded. Jeff Ostrowski, PT is an owner/partner of 35 clinics across SE Pennsylvania, starting from a single clinic 30+ years ago. Over the years he has taken on partners, added more clinics, expanded existing clinics, and merged and purchased other clinics. He has experienced almost all the possibilities for a growing and expanding practice. Nathan Shields brings him on the podcast to discuss some of the most frequently asked questions about PT business expansion, such as “when is the best time to add another location”, “when is the best time to add another PT”, “when should I consider adding more square footage”, etc. Jeff has been through enough over the years that he knows what has worked for his growing company. Listen in as shares his insights on the podcast.

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After doing 100+ episodes and interviews with successful PT owners and industry leaders, Nathan Shields has recognized some commonalities between their actions which have led to their success. On this episode, he decides to share those secret actions they take (which aren’t so secret) which, if all owners did regularly, would make them successful as well. As a bonus, he brings back Will Humphreys, PT to get his insight and compare his top 5 with his top 5. Discover if they’ll come up with the same things, or if Will sees things a different way?

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Steve Anderson, PT has owned clinics and managed a large PT organization in his past. Thus, he’s primed to expound on the challenges that owners face when they own and manage multiple clinics. Although the thought of expansion is exciting, it takes a different level of leadership and management from the owner(s). In this episode, Steve joins Nathan Shields as they cover some of the key aspects to consider if you’re running multiple clinics or looking to do so in your future.

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Are you 100% confident that you are collecting every dollar your clinic has worked for? Frequent flyer and CEO of In The Black, Will Humphreys, joins Nathan Shields to challenge owners that any answer other than “yes” is a fatal flaw in your business. He then gives out two more fatal flaws often made in billing and collections that keep you from maximizing your profit. Furthermore, Will shares a couple of things you can do to get a better gauge on whether or not your billing department is working effectively or not.

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The COVID-19 pandemic has turned the world upside down, forcing many of us to leave behind our old ways and adapt to the new norm. Speaking for those in the PT industry as we are in the thick of it, Nathan Shields takes us into his follow-up episode with Avi Zinn, PT, DPT, OCS, the owner of Druid Hills PT. Here, we get the chance to see how Avi worked through the COVID-19 pandemic, how his coach helped him through it, what dramatic changes he made, and what he’s looking forward to now that they’re scaling back up. Don’t miss out on this conversation as it leaves great insights into navigating through these uncertain times without being left behind.

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Joining Nathan Shields, James Savas is back in this episode to share what PT owners need to do to filter out those team members that are bringing down the culture, morale, and productivity of the team – from communication protocols to exit interviews and everything in-between. Communication is the key, followed by value-centered action. No one likes this part of the business, but putting a little effort into it will allow your rock stars to stand out and the rest to find the exit.

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James Savas is a Senior HR Professional who has worked in the healthcare (and PT-specific) industries for decades, and there is one common issue that he sees PT owners make. It usually looks something like this: the owner hires someone to fill a position, turns around to work on patients and put out other fires, cross their fingers hoping they’ve made the right hire, leave the new hire to their own devices, and expect them to come up to speed in a week or two. Most of the time, this process doesn’t work well for either party, and frustration mounts to the point where the owner throws their arms up in the air and laments, “if only I could find good people.” What most owners don’t recognize – or take the time to detail – is that there are a number of steps they’ve missed between recruiting and getting an employee up to full speed. If they take the time to organize the process, the whole system can be a powerful foundation for establishing a rock-star team. In today’s episode, James joins Nathan Shields to list a number of simple things that owners can do to create the team of their dreams.

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Vinod Somareddy, PT of Reddy Care Physical & Occupational Therapy in NYC, is a hugely successful PT owner of many years and has seen many challenges, but it took the COVID pandemic for him to reconsider how he marketed his clinic and serve his patients better. On today’s podcast, he joins Nathan Shields to share how he has since made some strategic changes and investments that have turned his practice to be better positioned for future growth. Tune in to learn how you, too, can market your business better post-COVID.

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In these challenging times, one of the questions that go over the mind of every business owner is how to thrive in the post-COVID market. Blaine Stimac, PT of Health Rehab Solutions was one of Nathan Shields’ first guests on the podcast two years ago. Now he’s back to share more wisdom! At the time of their first interview, he had just over 20 clinics but has since expanded to over 30, with more clinics to open in 2020 despite COVID-19! The pandemic did have a short-term impact on his business, but now, three months later, almost all of his clinics are back to full-scale operation. The slow-down gave him and his team the opportunity to “reset,” reconsider how they were doing things, and improve their systems, teams, and marketing programs. Now, they’re stronger than they were prior to COVID and are ready to expand while other clinics are still ramping back up. Today, he shares the three areas in which owners should consider making significant changes to improve their business.

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