To NOT be the answer-person in your company should be the goal of every business owner. You can achieve this by creating simple job descriptions, handbooks, and training manuals that efficiently answer every possible question your employee may have. “Systems-dependent, not people-dependent” – that's what we learned in EMyth Revisited, but how do we get there? Where do we start? In this episode, Sean Miller, PT shares with us exactly where to start and what a functional job description and handbook look like and how they bring value to your company. Tune in to discover how you can implement this in your organization!

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PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

Businesses take advantage of social media marketing in order to step up their game. But with all the noise about digital marketing methods, it’s easy to go down the rabbit hole and be overwhelmed. Joey Allbritton, former dental hygienist and owner of PT Marketing Secrets, who’s been helping physical therapy owners elevate their social media marketing efforts, joins Nathan Shields as he gives very helpful advice on how PT owners can take advantage of social media marketing to get more clients. He also highlights the importance of assessing their clinics and establishing a system that will eventually help in the whole process of elevating their digital marketing efforts.

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PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

Are you considering or in a business partnership? There can be some great benefits from being in a partnership, but many things have to be agreed upon and aligned for most to go well. Dr. Arianne Missimer had to go through a difficult break-up with a business partner, and in this episode, shares what she would do differently with her next partner. I, on the other hand, had a very successful partnership with Will Humphreys and share what went well for us.

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PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

Developing leaders is necessary to have successful and sustainable growth. Nathan Shields' guest today is Connie Ziccarelli, founder and owner of Guidepost Consultants & Mentoring. Connie and Nathan discuss how team development is like a plant. Your team requires careful planting, watering, fertilizing, and attention. Connie has spent decades creating the PT teams required to grow multi-clinic companies across multiple states. In this episode, she'll take us behind the scenes as to how she accomplished it. Tune in and discover how keeping the team and their progress on your radar is a key component.

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Join the Physical Therapy Owners Club today:

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PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

Exit planning can never begin too early ("begin with the end in mind," right?). In this episode, Nathan Shields sits down with Eric Miller of Econologics Financial Advisors to discuss some of the minor things you can do to plan for your eventual exit. What are the biggest questions you need to ask yourself? When should you start planning? How should you organize your business financials? It's going to happen sometime, so it's best to take the time to do it now, and especially when things are going well, instead of waiting for the time when you HAVE to make an exit.

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PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

Continuing where they left off in their last discussion, Nathan Shields sits down once again with Avi Zinn, DPT of the Druid Hills Physical Therapy in Atlanta, Georgia. Despite being a new PT owner, he already made some big changes in the last episode – changing his EMR, outsourcing his billing, changing his business coach, and was expecting his front desk to change in the near future. In this episode, they discuss the effect of those changes and how he started 2021 with a bang using a roadmap for continued growth and expansion. He's made some great decisions along the way and is headed for even greater success. Moreover, Avi also shares some strategies he follows when hiring new PTs, particularly with how online ads work in the recruitment process.

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Join the Physical Therapy Owners Club today:

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PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

The COVID-19 pandemic has pushed every one of us to adapt to this new normal and marketing strategies are no exception. In this episode, Nathan Shields interviews his long-time friend, Neil Trickett, who talks about how marketing strategies can be optimized in the post-COVID world. The CEO of Practice Promotions, Neil is a marketing expert who has worked for over 900 PT clinics across the US and Canada. Neil and Nathan take some time to discuss online visibility, SEO, web content, and other elements that PT owners should pay attention to in order to keep their funnels busy. Stick around to the end as he shares his personal new normal strategies and what should owners be really focused on.

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Join the Physical Therapy Owners Club today:

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PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

Growing and scaling your business while maintaining your lifestyle is a challenging feat to pull off. How do you go about it, and where do you begin? Dr. Joseph Tatta, Founder of Integrative Pain Science Institute, has been through the full cycle of business ownership – start, struggle, grow, struggle, learn, implement, scale, and sell. Along the way, he recognized that he needed to do things differently if he wanted to scale and maintain his sanity. Tune in to this episode where we discuss what he did to manage the stress and maintain a lifestyle that allowed him to grow to 16 clinics in a saturated market. 

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Join the Physical Therapy Owners Club today:

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PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

"How are you showing up in the world?" is always a central question in marketing. For Jamey Schrier, PT, driving referrals is an essential first step in building up your business authority and reputation. Joining Nathan Shields once more, he talks about the best way to present yourself to referral sources, patients, and communities, which is an essential part of your marketing message. Nathan also discusses how to be clear with your goals, choosing the proper target market, and how to come across the public in the most engaging ways. He also explains why it is important to focus on delivering tangible solutions than mere therapeutic methods, making your PT practice more than just what is happening within your clinic.

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Join the Physical Therapy Owners Club today:

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PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com

The importance of the front desk, and the experience that patients have there, can never be overestimated. Stacey Fitzsimmons of Account Matters, Inc. has witnessed this time and again through her work with PT clinics across the country. Considering that the patient's assessment of your clinic (and not the therapy you provide) could hinge on those interactions, you have to make sure that the person at the front desk fits the bill and gets properly trained. Having a natural people-person and problem-solver and someone who is positive, encouraging, and straightforward is essential. Far more than we give them credit for, they have a direct connection to the revenues of your company. Now the question remains, are they more important than the PT's in the back? It's worth considering. Follow today's episode as Stacey sits down with Nathan Shields to tell you.

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Join the Physical Therapy Owners Club today:

• ptoclub.com
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• Physical Therapy Owners Club Twitter

PulseBoard is a new dashboard for PT clinic owners who want clearer clinic visibility without manually pulling reports. Only 20 founding spots available. https://mypulseboard.com