Social media marketing and advertising may be new for many physical therapists, but amidst the COVID-19 crisis, it is a marketing avenue that physical therapy owners need to consider. Joining Nathan Shields today is Edric Zheng of Medical Patient Referrals. Edric provides some of the basics about the why, how, and what is best to do when it comes to marketing on Facebook. Stick to the end for useful strategies in making irresistible offers, generating good content, broadening your audience, building a database and many more.

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Now that, it seems, the worst is behind us and many owners have recommended some much-needed financial aid, PT owners are looking forward to ramping up again and getting back to “full steam ahead.” In order to give you some guidance, Nathan Shields decided to bring on a frequent guest to the podcast, Jamey Schrier, PT, to discuss what he is telling his clients and how he is encouraging them to make the most of the current situation. Essentially, owners need to expect to make changes in their business, down to their foundation (“purpose”), and build successful systems and revamp their business to not only survive but thrive and attain their dreams. It starts with the proper mindset.

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Telehealth in Physical Therapy is leading the way of remote healthcare provision. With its rising need, PTs also feel the need to bring more value to patients and make each visit more productive. In this episode, Nathan Shields interviews Daniel Seidler, PT of TelePT Solutions to talk about his experience in making telehealth PT visits more successful. In order to provide value to patients, it will take a different mindset from physical therapists because these are not just follow-ups on HEP’s. Daniel can guide you through the steps to make each telePT visit successful.

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The way physical therapists market has been affected and will be changed forever because of the COVID-19 pandemic; it’s forced to go digital in the way we treat and connect. In today’s episode of the Physical Therapy Owners Club, Nathan Shields talks to Tracy Repchuk, a multi-awarded pioneer in digital marketing who has worked with social media, branding, and websites for over 25 years. They discuss the ways physical therapists can market for the better and learn from this slowdown. It’s time to turn our attention to digital.

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More than likely, you have a little extra time during the COVID-19 crisis and its subsequent lockdowns. As owners, you have the opportunity to take advantage of this time to do the things you typically don’t have the time to do—creating your purpose and values, structuring the business in your ideal scenario, generating policies and procedures, reading business books, taking steps to implement what you learn, and more. In this episode, Nathan Shields invited his partner, Will Humphreys, to discuss what owners can do to take advantage of this time and come out stronger on the other end. Don’t miss out on this insightful conversation!

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Andy Sabatier, PT, DPT is doing tremendous work with patients in the ICU setting – helping them get back to function by focusing on breathing properly.  And since Andy is one of the few PTs in this setting that is doing front-line work with COVID-19 patients, I figured it would be important to talk to him about how PTs can help those who are dealing with the symptoms of COVID-19 to help them overcome and recover faster by teaching proper breathing techniques and exercises.  The message is timely and not typical of the PTO Club topics, but hopefully of great value to the listeners.

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Private practice owners need to make quick decisions in order to mitigate the negative effects of the COVID-19 pandemic. There isn’t a how-to on this disruption other than to take some logical and quick steps. In this episode, financial planner Eric Miller of Econologics (Private Practice Millionaire) talks about those steps that we need to take now and how to strategically ramp up in the future. Obviously, as the owner, your sole purpose is to keep the business going, so now is the time to take action in order to stay afloat until things turn around, no matter the time frame.

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Dr. Avi Zinn, PT, DPT, OCS, the owner of Druid Hills Physical Therapy in Atlanta, Georgia has been gradually growing his practice with the goal of giving high-quality care to his patients. Since our last episode, he has procured a PT business coach to reach the goals he has for his business. Today, Nathan Shields checks in with Avi to see how it’s going so far, what he’s learned, and his experiences since they last spoke. Discover what Avi has learned and the traumatic experience that challenged him as a young owner.

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In 2019, Ben Larsen, PT, DPT, co-owner of the Teton Therapy Cheyenne Location, had great goals of increasing his number of total visits per week by year-end to well over 200. Little did he know that by making appropriate, time-honored decisions he would hit well over 300 visits per month come 2020! His path to success wasn’t based on a new treatment technique or referral source. Rather, as Nathan Shields and Ben discuss in the interview, Ben hired people that were in alignment and he implemented what he knew he should be implementing (things he learned from his consultants and coaches in the past), and started tracking stats and training his team (future leaders). Suddenly, patients started coming in greater numbers than he had ever seen before and he wasn’t treating most the time! A great story of small and simple actions generating great results.

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The Coronavirus pandemic has become a great test for the healthcare systems we have in place. Facing it head-on, the time is here for Telehealth in Physical Therapy. In this episode, Nathan Shields speaks with Daniel Seidler, PT of TelePT Solutions about the benefits of the remote provision of healthcare through technology, especially in this time of the outbreak. A relative expert when it comes to providing TelePT services, Daniel has the answers about what you can do to adapt your PT services online. This is a great episode worth listening for any PT owner, to take advantage of the services you can provide, helping those in need in this most pressing time.

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