This week on Sober Awkward, Vic chats to Hattie Underwood, the London-based mum of two behind Sober Happy Free, who has recently been speaking out across the UK media about the worrying rise of alcohol delivery services. After loads of Sober Awkward listeners tagged Vic in clips saying, “You HAVE to get her on the podcast!”… here she is.

Now five years sober, Hattie openly shares the raw reality of addiction through lived experience, challenging stigma and reminding people that absolutely anyone can struggle with alcohol — and anyone deserves the chance to recover, one day at a time.

Having appeared on Good Morning Britain, Channel 5 News and the BBC, Hattie is also using her voice to campaign with Alcohol Change UK and raise awareness around the dangers of modern drinking culture.

Together they explore what happens when booze never really runs out. No awkward shuffle to the bottle shop. No eye contact with the cashier. No closing time. No moment to pause and think, “Hang on… maybe this is getting a bit much.” Just a bloke in a helmet arriving at your doorstep with another bottle and zero questions asked.

Hattie explains how alcohol delivery services quietly escalated her drinking, why these apps can become so dangerous, and how the convenience and secrecy of “alcohol on demand” is creating growing concerns in both the UK and Australia.

They chat about shame, loneliness, high-functioning drinking, dependency and the terrifying reality of alcohol being available in under thirty minutes, right at the exact moment someone is most vulnerable.

Plus Vic asks herself a slightly uncomfortable question:

What would her own drinking have looked like if the booze literally never ran out?

Follow @soberhappyfree to join Hattie on her sobriety journey. 

https://www.instagram.com/soberhappyfree

https://www.tiktok.com/@soberhappyfree?_r=1&_t=ZN-96MLDO3Z0oY

💛 Resources & Links

📘 Victoria’s memoir – A Thousand Wasted Sundays

A brutally honest and hilarious look at motherhood, anxiety, and ditching the booze.

👉 Buy the book here

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