Productivity and creativity have always been talked about as if they’re two sides of the same coin. You could only be creative if you didn’t have to think about productivity and vice versa. Joe Brown, senior portfolio director at legendary design firm IDEO, thinks that conventional wisdom is faulty. Brown has spent years not only designing products but designing the systems in which those products live, and he’s learned that creating an infrastructure that separates your creative and productive work is less than the sum of its parts. In this episode of Productivity Confidential, we talked to Brown about where creativity and productivity meet—and how technology is making that convergence clearer than ever.