Profitable Mindset

Click HERE for my Free Training: Create a Farm Website that Sells Marketing our farm products means we must connect with enough people to buy at a profitable price.

But this one idea, "connect with enough people" often paralyzes farmers.

As usual, I've got help.

>>Listen to Episode 167 Overcome the Paralysis of Feeling Introverted

Recently during Farm Marketing Week, I heard objections like:

• People are so exhausting.
• I know I should send sales emails, but I'm paralyzed
• And the most painful, "Ugh do I really have to talk to people? I hate people."

When you're exhausted, paralyzed and uncomfortable dealing with lots of people, you don't market.

You don't sell enough products (or any at all).

You don't make money.

Eventually, you give up. Or continue pumping money into your farm from your day job, hoping marketing will magically get easier.

But the hard truth is, if we're going to run profitable farms selling direct-to-consumer, we HAVE to interact with people, there's no way around it.

These online AND in-person interactions can be exhausting when you identify as an introvert, though.

Let me help make it easier for you.

Today's episode on the Profitable Mindset Podcast will make engaging with customers something you can start to look forward to.

Farm Marketing for Introverts: How to sell when you're NOT a people person.

You're going to learn:

• The difference between being introverted & extroverted and why that's important
• My favorite technique to help you stop being worn out by people

This is the absolute best way to move your farm from "struggling to make ends meet" to thriving and growing and finally profiting!

Warmly,

Charlotte

Click HERE for my Free Training: Create a Farm Website that Sells

It can be sooo disappointing when you spend months preparing for your busy season selling your flowers, meat, eggs, or farm events - all the things.

Then you send your sales emails and… it's a big flop.

You don't sell nearly what you thought you would.

It is so disappointing.

Maddening, even.

You put hours into getting your verbiage just right.

Therefore, you should've sold a lot more.

We've all been there.

And of course, I've got help on the Profitable Mindset podcast today.

You'll learn WHY your sales weren't what you expected.

In THIS episode, hear a few simple mindset shifts and strategies that will get you selling more consistently.

The farmers in 5X Your Farm Sales are focusing on this technique and it's paying off.

You're hearing farmer after farmer on the podcast sharing their success when they start implementing the mindset coaching we offer in the program.

You'll get a taste of it in today's episode - see you there.

Charlotte

Click HERE To Read How to 5X Your Farm Sales and Sign Up

This week you saw me coach clients on raising their prices and reaching a goal of selling out on their Farm to Table dinner tickets.

You saw me rewrite a sales email that previously was not making sales.

Mindset coaching is the key difference in why some farmers get to success, but most don't.

Your farm's income and success will never outpace your personal growth.

5X Your Farm Sales is the personal development program overworked and underpaid farmers everywhere are using to reach the success they never imagined possible.

And, it's here for you, too.

We do this kind of coaching EVERY week inside the coaching program.

• The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months.
• They're selling more in ONE WEEK than they used to sell the whole season.
• They're raising their prices to make a 40%+ profit finally.

Join Now and Begin 5X'ing Your Farm Sales AND Your Life

All because they're committing to doing the work of working on their mindset and their marketing for one year.

Not only are they making more money, they experience this:

• No longer feeling burned out
• Working reasonable hours
• Setting firm boundaries
• Making daily time for themselves
• Feeling present with their family every day

You've got to know, though, 5X'ing your farm sales is not all about the money.

It never is.

Yes, money solves a lot of immediate problems.

We solve those for sure!

But then, 5X'ing their farm sales becomes about so much more.

• Paid off mortgages.
• Husbands and wives able to quit day-jobs and be home full-time on the farm.
• Healed marriages. Healed relationships with parents and in-laws and kids.
• No more juggling bills each month because there's always enough in the bank.
• Finally taking a family getaway during the busiest months of summer… with NO guilt.

And more.

INFINITELY more.

The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching.

And then you find –

The more profit your farm makes, the more you are able to do for your community, your family, and yourself.

It's the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil.

It's about working hard and seeing your customers have better health and better lives because of your farm products.

It's about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills.

And I know you're no stranger to hard work, so if you're willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers.

Inside, you'll get one year of:

• Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5-Day Focused Sales Launch
• Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales
• Access to a Facebook group where you'll meet and learn with fellow farmers on the same path as you
• Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth

The latest bonus – a 5X Your Farm and Life Planner is included with your membership.

>>Click HERE to Learn to Sell Out With One Email

On Tuesday, May 2nd at 10 AM Pacific, I go live with farmers all across the country on Zoom to review marketing materials.

Each time I offer strategic marketing feedback on these calls, farmers email me afterward sharing success:

• "Sold 80% of my wreaths with ONE email after you rewrote it"
• rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails.
• This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there)
• Several farmers DOUBLED their email signups within weeks of making the website edits
• "Selling one beef per month consistently since rewriting my newsletter as you explained how"

​This WILL be you if you implement even half of what I teach during Farm Marketing Week.

​Sign Up HERE.​

My clients learn that people will buy ANYTHING they offer for sale on their farms.

They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money.

And these customers don't complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products. And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside!

Click HERE to Sign Up for Free Marketing Coaching

Today on the Profitable Mindset Podcast, you'll meet Sharleen, a 5th generation cattle rancher on the island of Kauai.

She's been in my 5X program for over a year now, and like everyone who implements the coaching we provide, she's creating results in her life she never imagined possible.

>>Listen to Sharleen's Inspiring Success

I was inspired by her explanation of how Hawaiians view their farmland, farm animals, and even their kids with a form of respect I've never heard of before.

Her story on the podcast changed how I think of my own little piece of heaven on earth. And I know it will you, too.

You'll hear how her family told her to go get a career first, because they thought, "you've gotta have a job to afford to work on the ranch."

That's the past. She's telling a different story now. Sharleen is changing her family legacy to one where you can ranch full-time and make money.

A story that you can tell for your family farm, too.

She's learned through our work together that farms and ranches are profitable when you learn the skills through coaching to make them so.

So why isn't everyone doing it? It's hard work to implement new ways of thinking.

Hard work that Sharleen's not afraid to do.

Because the payoff for her has been life-changing.

She's paid off their mortgage. She retired her brother from his day-job to ranch full-time and make a good living.

Next, she's retiring her husband to be full-time on the ranch.

AND make a good living.

My clients are creating this by implementing the coaching and training I offer in the 5X Program.

5X Your Farm Sales opens up for registration on May 2nd. Plan on joining us and rewriting your family legacy.

Plan on working harder mentally than you've ever worked before and creating more success than you ever dreamed possible.

Sharleen and all my clients will tell you it's worth every bit of hard work.

>>Click the link above and listen in

Charlotte

Robert is a 19 year old college student, living at home, building his farm.

And he paid to be in my program BEFORE he told his parents.

He's so glad he did.

Last month, he just made $7,000 in one week with his 5 day sales launch I teach farmers how to do.

Whoa! What college kid is making tens of thousands of dollars in his own business while studying in school?

And isn't it fascinating that the reason he's in college is at his parent's request because they don't think he can make a living farming.

Yet, he already is.

It's not luck. He didn't start out profitable. He's learned how to make money on his farm since joining my coaching program last August.

I asked him why he was drawn to this work since most 19-year-olds are off doing other things, not typically personal development.

He said like most farmers, he thought he needed to work harder to make more money.

But that wasn't working for him. He couldn't possibly squeeze out any more hours, but he couldn't see how to make more money unless he found more than 24 hours in a day.

Listening to my podcast, week after week, Robert heard me talk about this exact problem farmers need to solve if they want to get profitable.

Working hard to make money gets your farm only so far. About $50K to 250K in sales, most farmers realize they're working ALL the time and taking home very little, if any, money.

Working harder will not build a profitable, sustainable farm.

Instead, my clients learn what does work.

You've got to go inside and do the harder work of building your brain.

You've heard the phrase - "work smarter, not harder."

It's 100% true if you want to move your farm beyond where you are right now.

Robert, at age 19, was fully aware he could not physically exert any more energy, but he wasn't where he wanted to be financially.

So he knew there must be a way to do this - he heard about client after client in the 5X Program doing it.

So he took the risk, paid the fee, joined my 5x program, and has worked smarter ever since.

And he's making money on his farm. As a full-time college student.

You're going to love our talk.

In my 5X Facebook group of hundreds of farmers, Robert is everyone's inspiration.

Listen to our conversation and you'll be inspired, too.

Then - plan on joining Robert when the 5X program opens up in May.

Whether you're 19, or 80, or anywhere in between - you'll learn the skills to make money on your farm.

Charlotte

Click HERE for All the Details of Coach Certification For Farmers

It's time. Coach certification is open today (to everyone) but only for a limited time. Want to know if it's right for you? Listen to this week's podcast by clicking the play button above. This episode will blow your mind because it blew mine. I was humbled when listening to these farmers' jaw-dropping transformations from what they studied, learned and applied in my coaching certification these past 6 months.. I couldn't believe how their lives have changed forever, and it's time for yours to do the same. First up, meet Jenn, a veterinarian and a farmer, who's been unhappy and unfulfilled in life for years. and thought she'd just have to go through life this way. She couldn't see any other way. So many women are like Jenn - they tell me they feel like there's something else they're meant to do; something's 'missing' in their lives, but they don't know what. And that what they've spent their life learning to do, is not fulfilling them. As soon as Jenn read about my coach certification program, she knew immediately she had to sign up. She said it was the fastest financial investment she's ever made. And she hasn't looked back since. From day one, she says, "I know this is exactly where I belong. I've found my life's purpose, I'm living my life's purpose." Jenn no longer feels this low-level unhappiness. She's excited to bring coaching to the stressed-out veterinarian world. Starting immediately and in the few months since, Jenn transformed many areas of her life: –she learned to let emotions easily wash through her mind and body and dissipate instead of stuffing them down, which research tells us leads to anxiety and depression. . –from day 1 of class, Jenn used the simple coaching techniques I teach to help her colleagues and peers feel better. –Jenn feels this deep knowing that THIS is the missing piece in her life. She's learned the skills to bring coaching to the stressed-out veterinarian world. Across the board, everyone in the coaching program feels this sense of great purpose and deep fulfillment knowing Here's what you need to know about coach certification **Training starts in May **6 months of 1 x 90-minute weekly zoom class **You'll become a certified mindset and business coach **Investment is $6,000, paid in 6 monthly installments

Plus one year's free membership 5X Your Farm Sales, added when your current one expires.

Not in 5X Your Farm Sales? That's alright. You can still join coach certification training, and we'd love to have you. ​

Click HERE to start your life-changing journey I can keep telling you how profound this coaching certification is for farmers, but hear it from them instead. You'll hear it's the most heartfelt and significant thing they've ever done. "I'm supporting my family now. My husband is home to help with the farm full-time. He got to leave the job he didn't enjoy. We paid off our house. Our business reached six figures. I've reached all these goals on a practical level, but those mean so little to me compared to how this program has changed me on a personal level." ~Lori Hernandez It's your time to take your life, farm and future to the next level.

You can begin your coach certification transformation by clicking the link below.

​Grab one of the remaining spots for Coach Certification HERE.

>>Registration closes on the 6th of April at midnight Pacific Time Charlotte

PS: Last year, it was a frenzy and every space filled up in 72 hours. Don't miss your spot. See you inside soon

Click HERE to Sign Up for Free Marketing Coaching

You have one precious life to live.

You don't want to get to the last decade of your life and realize you were there for everyone else but didn't pursue enough of what you wanted.

This is often why people come to my coaching program - they aren't creating or following through on their farm dreams. Or their life goals.

>> Click The Link Above to Learn the Skill of Following Your Dreams

But to follow your dreams of building a farm and living days that fulfill you, you will have to tell some people, "no, I can't help you with that, I have to prioritize MY farm, MY self."

And when you prioritize yourself and your dreams, some people will feel disappointed.

Most of us try to avoid disappointing others at all costs.

At the cost of our dreams, our goals, and our fulfilling life.

But there's another way.

When you learn the skill of letting people down (yes, it's a learned skill), you will get a taste of what it's like to live a more fulfilling life.

Living your dreams will always involve telling some people things that will make them feel disappointed.

And it can feel really terrible to know others are disappointed.

And today, I teach you how to do that with ease.

When you learn this skill, you'll create results on your farm and in your life that you never thought possible.

Because if you continue believing, "I can't disappoint others," it ALWAYS results in disappointing yourself.

When my clients realize this, their minds are blown.

What if it's okay for others to feel disappointed if you say no?

Today I teach you how to learn a crucial skill that will allow you to live a fulfilling life and follow through on your dreams.

Stop beating yourself up by not following your dreams.

>> Listen to Episode 160 of the Profitable Mindset Podcast

Charlotte

>>Click Here to Purchase the Video Training of the Marketing School Joel and I Teach

You know if Joel's in the house, you're in for a story or two. Or three ;)

One of the most delightful experiences of my farm life was when Joel stayed here at my place for the weekend a few years ago.

He did this two years in a row. During the day, we taught marketing in person, here on my farm, to about 50 farmers.

I was astonished to notice while I was on stage teaching Joel was furiously note-taking the whole time.

I didn't expect that.

A part of me thought that when you get to Joel's age, you don't have to take notes anymore.

He's been around the world many times, he's seen everything in the farming world.

Heck, he taught more people how to farm than anyone.

So to see him absorb every word I said is reflective of the self-proclaimed lifelong learner he is.

Since then, we've teamed up to teach Stockman Grass Farmer's Marketing School.

Listen to our episode today. Hear the stories and the mutual admiration.

Watch our interview. You'll learn, too.

Then, buy our marketing class. It's the best $297 you'll spend. 100% of the proceeds go the the Stockman Grass Farmer, a huge resource for farmers.

Come see us live again, in person, in October. Don't choose one or the other - video or live. Do both. We're a lot of fun on stage. He's a storyteller, and has 60 years of farming expertise to share. My expertise is how to make money using modern marketing methods.

Our combined talents are lethal and have farmers having success like never before.

Listen HERE.

Charlotte

PS: Purchase our 2 day workshop from Stockman Grass Farmer HERE

Get on the Waitlist for Free Marketing Coaching in May HERE

Farmers often share with me that you started a farm to have the freedom to do what you want when you want.

You wanted to make your own schedule, so you can have more time doing what you love. You think you can spend more time with your family because you're not going to a day job.

Ironically, what often happens is you end up with zero freedom.

You're working long days or early morning late nights before/after your day job.

You're locked into another job to pump money into your farm

But you can't figure out how to get off this hamster wheel.

It seems like harder work should get you out of this pickle.

Because that's what worked to get your farm started.

But what worked to start your farm is not what works to get it profitable.

There's a set of skills you'll have to learn in order to create time in your farm biz to be the CEO instead of the constant laborer

When you do this, you're now shifting into the role of leader on your farm.

Then, you'll lead your farm to profit.

Today on the Profitable Mindset Podcast, I share with you the #1 thing I teach my clients that gives them the skills required to create freedom every single day.

Then you can regain that elusive feeling of freedom you wanted when you started your farm.

>>Click HERE to Turn Overwhelm into Freedom

Charlotte