Profitable Mindset

Click Link Below to 5X Your Farm Sales:

https://courses.3cowmarketing.com/5x-farm-sales

My client created this amazing pricing course for new flower farmers that would save them 2-3 years of losing money.

There's nothing like it in the industry - she's sitting on a gold mine of knowledge and help for flower farmers!

Yet, she's not selling it.

She's not putting it out there.

I asked her why in Episode 86.

She said, "I doubt if it's good enough. I worry people won't buy it. I'm afraid flower industry experts might question it."

You might think those are normal thoughts everyone has. And they often are.

Yet when she allows herself to think them, she spins on trying to improve the product. Trying to make it good enough. Trying to do anything to prevent the possibility of an expert criticizing it.

Which means, it's still 'sitting on the shelf' not getting out there.

And every day it sits on the shelf she's not making money and neither are the new flower farmers that need this info.

She's stuck. NOT because the product isn't good enough. But because of her thought.

These same thoughts are causing many of us to NOT put our products out there. And for sure, to NOT price them sustainably!

This problem is so common because we often think that fine-tuning the product is the problem.

But the product is never the problem.

It's only her thinking that's the problem.

The solution?

It's clearly laid out in today's episode. Click HERE to listen.

And remember. This is what we do in 5X Your Farm Sales.

I coach you to get to the REAL problem and to fix it once and for all.

Then you finally stop doubting, stop the worry, stop the incessant perfecting - and get it out there and start building your profitable farm.

Your thoughts are what will keep your farm from success.

Your thoughts are what makes your farm successful.

It's NOT having the best product. Or having it priced just right. Or the best farming practices.

You need to learn this skill of intentionally creating the results you want in life.

Tune into Episode 86 to start now.

Get on the waitlist for 5X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales The first step in me teaching you how to make money on your farm is showing you that your reasons YOU THINK you're not profitable... aren't the real reasons. Your website, the location you live, your products not being "right", not being able to raise your prices - are NOT WHY your farm isn't making money. The ONLY thing in the way of you making a profit on your farm - is YOU. Lemme explain. Truth is, your farm will only be as successful as your thoughts about yourself. Wild concept, right?? But we now have the research showing us why/how some people get to great success and many don't. In order to build a successful, profitable farm, you first have to have a strong belief in you. Yourself. This is not a skill we're born with, you've gotta learn it. And, lucky you, this is the work I do. Today's culture has taught us we have to prove our worth and ability in order to deserve to charge the price we need. We think we're being "humble" when we're self-deprecating. We're taught we don't want people to think WE think too highly of ourselves!! But - as cute as it is in a group of people, it's keeping you at a low level of success. If your self concept is not strong, your business won't be either. This self-belief is where I start with all my clients who want more success in their business. If I just teach them my advanced marketing strategies without increasing their self-belief first, the strategies don't work. You already suspect this. You know you're posting and emailing and doing videos - and taking all the actions you see others doing - and your actions are NOT resulting in a farm business with an ample profit margin. Again, your ample profit margin will only be the result AFTER you get your belief in yourself set. Once my clients up-level their belief in themselves (I teach you how) - more profit CAN be instantaneous. From their new place of believing in themselves (a learned skill) their flyers and emails and social media posts - create massive financial gains. Remember - it's NOT your products, your farming practices, your website, your location OR YOUR SPOUSE holding you back from being profitable. It's one thing and one thing only. Fix this, you're golden. I see this evidence daily with my clients. In this episode, I teach you 3 Strategies to Overcome Your Biggest Obstacle to Building a Profitable Farm. It takes a certain level of vulnerability and bravery to finally make the decision to do the work on yourself. Most people won't. Will you? Be sure to listen to this week's episode. Warmly, Charlotte PS: Plan on working with me in "5X Your Farm Sales" starting in September. We start with strengthening your belief in YOU.

Get on the waitlist to 5X Your Farm Sales: https://courses.3cowmarketing.com/5x-farm-sales Farmers often reach out to me for help, disappointed their website is not making them more sales. Doesn't matter what platform they have - they ALL can work. The platform is NOT the problem. There is no "perfect website platform" that when you find it then you'll FINALLY make money. It's the content you build into your site that matters - and the people building your website are not going to know this info. That's not their job. It's your job to learn, and this is what I teach you. In today's podcast episode I teach you 3 very simple tweaks I see missing from most farm websites. You can make these tweaks today and get your website on track to perform when you use the marketing strategy I teach. I understand you might be skeptical of this - why is no one else telling you about these crucial strategies? Listen, there're expert website strategists that will help you get it pretty, that comes first. Next comes my boots-on-the-ground experience with hundreds of farmers over the last decade. I know what works. I know what doesn't work. From years of experience reviewing and tweaking hundreds of websites now making my clients collectively millions of dollars. I now know first-hand what works to make sure a potential customer lands on your site and takes the action you want them to take. Make these changes to your site and then bring it to my Advanced Marketing Strategies program for a review to continue improving and up-leveling. Let's finally get your website doing what it's supposed to do - making you consistent sales on your farm. Listen now to learn and implement the 3 simple tweaks. That's just the start of your profitable farm.

Book a free strategy session to see if coaching is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07 Most farmers start their farms super excited to share their products and their vision with their community. You excitedly share your dreams and visions with your partner and family. Everyone's cheering you on! Until at some point, they question you. Or they doubt your vision. Or they wonder "will it really work?" and "when's this going to pay off?" Cue your immediate feelings of deflated, disappointed, defeated and totally unsupported! Suddenly, their response to your BIG exciting vision starts to make you feel like… 😥Your dream is fading away 😥You're all alone in the business 😥You feel deflated That's exactly what happened to one of my clients when she didn't feel like her husband was supporting her. As a matter of fact, she told me it felt like a 'bait and switch' because he was so encouraging at the beginning! She's not alone - it's a topic clients are bringing to coaching calls regularly: feeling unsupported and deflated by their partners and family. But let me tell you something about your farm dream… You'll learn in today's podcast episode that you don't have to let a person's comments or behaviors deflate you or make you feel unsupported. When you learn to shift your thoughts to some that are WAY more useful and productive, no one will ever "deflate" you again. You're 100% in control of feeling supported - today's episode explains how. That's why I want to help you learn, 3 Steps to Feeling More Supported By Those Around You. When you make the emotional shift in yourself to feel differently about what's happening around you, you're telling those dream snatchers to… Scoot on over! You're in the driver's seat. Listen to Episode 83 HERE.

Book a free strategy session to see if coaching is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07 Do you have a timeline for when your farm should be profitable? So many of my clients come to me at first, frustrated they've been doing all the things and still aren't making money. The first thing I do is ask a series of questions that identifies exactly what's in the way of them making money. When you pressure your farm, yourself, to…

• Make money
• Breakeven
• Reach 6 figures in one year

...you're actually hindering your farm's growth and profitability. Because here's the thing, It's not your business' job to serve you by becoming profitable or even breakeven. It's YOUR job to serve your business by growing the skills needed to make it profitable. There's so many ways you can do that. And I want to chat with you more about it in my new podcast episode, the one mistake that prevents your farm from paying for itself. But I can tell you right now, it's not worrying about how much money you're making. Or frantically and prematurely coming up with strategies to do so. How about, instead, you focus on investing in the UDDER-ly (😉) amazing CEO that you are. Cause you are! And when you take ownership of that, you are going to see results. No doubt. Tune in today to learn how to finally get your farm to profit.

Book a free strategy session to see if coaching is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07 Every week I coach more than one farmer on feeling afraid to put themselves "out there." It sounds like this:

• I'm afraid I'll let people down
• But people will be disappointed
• I don't like how I look/sound on camera
• I'm afraid people will criticize my…

(fill in the blank - prices, farming practices, that I took a vacation, think I look frumpy, and on and on) Does that sound like you? Listen, I know putting yourself out there is scary! But - you have to get over it if you want to be around for the long run. Sounds so easy. And I know it's not - because to get over it, you actually have to go through it and do it and feel the fear anyway! And THAT sounds so scary! This fear of what others may think of you sounds like a valid fear, but what if it isn't? The truth is, EVERYONE is going to have an opinion. Sometimes even more than one. And - what if I told you, their opinion is none of your business? 'Cuz it isn't your business. It isn't even about you. It's about them, where they're at that day, what season of life they're in, what they had for breakfast. What they think of you or your marketing is out of your control. And when you put the focus on what their opinions might be, you're actually making it about you… instead of serving them. Friend, don't get down on yourself for this - we ALL do it. It's a problem for my clients because worrying about what people will think about their marketing or prices or farming or family is holding them back from making money. This fear is keeping them stuck and small. When you fear what others might think of you, then when you DO post or email, you're not even showing up as you! You're presenting your customers and followers with a version of you that isn't even the real you. Because that self is based on what you think they might want to see or hear. So the "you" they like is not even the real you! See how we twist ourselves into knots trying to pretend we're something we're not so people will like us? So, how can we change this pattern of fear of what people think? The solution is to shift your thinking. Simple as that? Yes. Easy? Maybe not, but that's why I'm here. I'll help you navigate that. Tune into this week's episode, I'll help you start the process. Charlotte

Deciding on Coaching? Book a free strategy session to see if the program is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07 Have you ever thought to yourself, "I wish I didn't have to work so much"? What would you do with your time?

• Take a vacation?
• Spend time with your kids?
• Find a hobby?! (Or invest more time into a hobby?)
• Visit with your neighbor?

Okay! Daydream over... You own a farm. How in God's green earth could you possibly work any less? Maybe you're on the other end of the spectrum where, actually, even thinking about taking time off or working fewer hours sounds absolutely ludicrous and sends you into a whirlwind of anxiety! Either way, I'm here to tell you to - GET OFF THE HAMSTER WHEEL! The reality is, farmers are OVERWHELMED. Working too hard. Scatterbrained and can't seem to focus. Consumed with tasks that seem important but actually are holding them back. You know what I mean?

• Answering emails
• Working in the barns & fields & beds
• Spending WAY too much time on Facebook because they aren't sure what to do next…

I've seen far too much of this. And what you need is - an intervention. It may sound extreme, but to combat the busy syndrome you have to tap into the brain and re-teach it how to rest. Charlotte from the past would tell you it's impossible! But I've put in the work and can confidently say that it is SO worth it and 100% possible. You deserve to wake up in the morning and realize that you're fulfilled and calm. Even though you still have a busy farm & family. You also deserve to know you've broken it off with the rat race and have ZERO guilt. In this episode of the podcast, I teach you, How To Slow Down On the Farm and Get Things Done. Because you don't have to sacrifice time for success. Once you understand that, you'll be able to kick those boots off, sit back, and appreciate your hard work. Listen to Episode 80 HERE. Love & Rest, Charlotte

Deciding on investing in coaching? Book a free strategy session to see if the program is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-07 Many of us think the diversified farm is the pinnacle of farming. Tons of research shows us how good it is for the land. But you gotta earn the right to have a diversified farm. What do I mean by that? You earn the right by proving you can be successful & profitable with ONE species or product line before you can expand to two. Or four. Or six. Here's the thing, if you don't learn what it takes to sell ONE product successfully with a healthy profit margin first, then when you add a second, you'll go broke OR you'll forever be pumping money into your business from your day job. Your diversified farm will do you in if you diversify before learning the skill of being profitable. Diversification of products dilutes your marketing. So you've got to have your marketing dialed in hard on the one product and working to bring you lots of profit before ever expanding to the second. Most farmers fall in the trap of not having success selling their first product and they think the solution is to add another. For instance, they start with 500 meat chickens and can't quite sell them out. So they add pigs, thinking now they'll attract more people who want pork AND chicken. Soon they're not selling enough of both at a high enough price, so they think for sure when they add raw milk (or vegetables, or flowers) THEN they'll sell and make money. But it doesn't work that way. It's about this point they realize they're bleeding money and they decide to reach out to me for help figuring out why they aren't making money. I teach them how and support them in scaling back down until they're strongly profitable with one focus. Listen to this week's episode to learn how to focus and build profit and THEN expand. Once you nail this, you'll be making a profit, finally be fulfilled and enjoy the luxury of time - I promise! And, you're welcome. Charlotte

Book a Free Strategy Session to Decide to Invest in Coaching: https://calendly.com/csmith3cow/strategy-session?month=2021-06 Just the thought of needing to post on Facebook or Instagram daily can spin us farmers out in stress. I'm told daily things like:

• "I never know what to post!"
• "Who am I to tell them to buy my stuff?"
• "What if I turn people off?"

Sound familiar? I can confidently say that everyone shares the same struggle at one point or another. Because here's the thing, friend… As effective as Social Media CAN be to make lots of sales, it also holds a whole lotta power over us. Social Media has the power, by design, to trigger stress and anxiety, addiction-like behaviors, and feeling like everyone else is doing it right on social media and you're not! Yes, sitting with phone-in-hand trying to come up with the perfect caption for the day - is designed to trigger your fight or flight response. The problem is, when you go into fight or flight your brain shuts down which means - you can't come up with the right thing to say and you're scared of rejection! If you're reading this with eyes wide and heart pounding because I'm describing YOU - You need help ASAP. But don't panic! The good news is that social media is not happening TO you. But you're going to have to put in some work to train your brain how to confidently and effectively combat the social media triggers that are wired in place right now. In this episode I'm going to teach you 3 Steps To Get Better Results With Your Social Media Marketing! Aka. gain your POWER back. Why? Because you deserve it, your business is counting on it, and your customers need to hear from you. Pretty soon, your life is going to feel so relaxed and calm, EVEN THOUGH your stress and anxiety-inducing situations may not have changed. But since you've learned and practiced how to manage your thinking around it, it no longer affects you negatively! GREAT NEWS! You are now managing your mind, vs. your stressed mind running the show. The 🔑 : Practice doesn't make perfect. Practice makes progress. You just have to start. Listen to episode #78 RIGHT NOW! Warmly, Charlotte

Click HERE to book a free strategy session to see if coaching is right for you: https://calendly.com/csmith3cow/strategy-session?month=2021-06 I was in Kansas City giving a keynote talk on farm marketing when my phone rang and I saw from the number it was my neighbor. "Your cows are in my front yard." Cue gallons of adrenaline and cortisol running through my body! Anxiety? You betcha. Or maybe more like being hooked up directly to the electric fence charger! Here I was half a continent away, nothing I could do about it. This is an unusual circumstance, maybe, but anxiety is an all-too-common issue farmers bring to me in our coaching sessions daily. It's more like, "we sold out of all our meat during COVID and we're still not making money." Or, "I'm working from 6 AM to 11 PM when I fall into bed exhausted and we're still not getting it all done." Anxiety is a UNIVERSAL emotion that we all have to deal with every single day living on our farms. But some deal with it better than others. I was one of those who didn't know how to deal with anxiety in a healthy way for SUCH a long time. I share my own battle with anxiety in a little more detail in this week's episode, but what I will tell you is that if you don't learn how to manage anxiety it has the potential to break you. I want you to understand that you CAN OVERCOME! And when I say overcome, don't misunderstand me. Many may think if you overcome it once you'll never have to deal with it again. But that's not the case. In this episode I'm going to teach you the one critical skill to manage your anxiety right NOW. After listening to this episode, you'll find it a little easier to breathe. Not because your anxiety has been "cured", but because you now know HOW to manage it in a way that doesn't let it control you! Remember: YOU CAN and WILL OVERCOME! This very episode WILL change your life. Don't miss out! Listen to episode #77 right now! Warmly, Charlotte