Profitable Salon Owner Podcast

By Jason Everett, Kayla Swanson

Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for... more

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FAQs about Profitable Salon Owner Podcast:

How many episodes does Profitable Salon Owner Podcast have?

The podcast currently has 203 episodes available.

Profitable Salon Owner Podcast episodes:

October 25, 2023The Successful Salon Business Plan (Everything You Need To Know)
The video features Kayla as the host of the Profitable Salon Podcast with guest Jason Everett.
They discuss the importance of creating a successful and effective business plan for a salon.
Jason shares his experience and mentions having owned multiple businesses.
They emphasize that there is no one-size-fits-all business plan; it depends on the owner's goals.
Jason suggests that a one-page business plan with a clear mission statement is a good start.
Seeking advice from people with experience in a similar business is important.
Jason's business started as a franchise but evolved over 16 years.
They discuss the challenges of letting go of the "hustle culture" in a salon business.
Jason highlights the importance of keeping the business financially sustainable.
They stress the value of learning from mistakes and seeking outside perspectives.
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32min
October 18, 2023Critical Marketing strategies for 2024: A Conversation With Kati Whitledge
The podcast features Kayla Swanson and Kati Whitledge discussing marketing strategies for salons and businesses in the beauty industry.
Kati Whitledge is a speaker, author, and the founder of the software company MYA for the beauty industry. She also owns multiple salons.
Kati emphasizes the importance of having the right leaders and teams in place to make business growth easier.
This podcast highlights the significance of identifying and marketing to specific niches within the beauty industry.
Understanding where your target audience is, including social media platforms, is crucial for effective marketing.
The discussion touches on the potential impact of AI in the industry and the importance of embracing and learning about AI.
Email marketing is presented as a powerful tool for staying in front of customers and maintaining a presence in their minds.
Consistency in email marketing is encouraged, with a recommended minimum of two to three emails per week.
The importance of inspiring and engaging your own salon team as brand advocates is discussed.
Don’t forget to text “playbook” to (916)258-0720 to get your hands on Kati’s 2024 marketing playbook
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32min
October 11, 2023How to price for profit and RAISE Your prices
The podcast episode discusses the topic of raising prices in a salon business to increase profits.
The hosts, Kayla and Jason, explore various aspects of pricing strategies and how to communicate price changes to clients.
They emphasize the importance of setting prices for profit rather than merely following the competition.
Pricing should consider factors like location, demand, and value added to the service.
The hosts highlight that businesses like Ferrari do not base prices on what others are doing but on the unique value they provide.
It's suggested that if prices haven't been raised in six months to a year, it may be time to consider an increase.
Communicating price changes to clients can be done subtly rather than through direct emails.
The hosts discuss the challenge of managing personal relationships with clients when raising prices.
They caution against overextending and making personal exceptions, as it can negatively affect the salon's success.
The episode encourages salon owners to value their services and not view their businesses as charities.
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26min
October 04, 2023 How To Create The Perfect Employee Handbook- A Conversation Doug Campbell
Kayla from the Profitable Salon Owner Podcast sits down with Doug Campbell to explore effective salon leadership and staff management. They delve into creating a collaborative "Code of Honor," maintaining compliant handbooks, and the benefits of evolving policies based on experience. Discover how to foster a positive salon environment, ensure staff buy-in, and welcome new hires with open arms. For more valuable insights on salon business success, visit Profitable Salon Owner.com
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38min
September 27, 2023How To Train The Employees Of Your Salon Effectively: A Conversation With Elyse Rodgers
Associate Programs Empower New Stylists: Associate programs are designed to help new stylists transition smoothly into a salon environment, offering them the support and training they need.
Building Confidence: One of the primary benefits of associate programs is the boost in confidence that new stylists gain as they learn and practice their skills.
Structured Learning: The program is structured with multiple levels, assessments, and performance metrics to ensure new stylists progress at their own pace.
Business Skills: Associate programs include business-building components to prepare stylists for long-term success, not just technical skills.
Mentorship: Mentoring by experienced stylists is a key element of associate programs, helping new hires integrate into the salon culture and community.
Culture Fit: Stylists and associates are carefully matched to ensure they align with the salon's culture and values.
Accelerated Learning: Associate programs are like a second phase of education, focusing on honing skills and adapting to the salon's specific environment.
Preparation for Success: Associates are encouraged to build their clientele, achieve rebooking goals, and understand salon operations before becoming full-fledged stylists.
Adaptable Hiring: Salons may hire associates either specifically for a particular salon or hire them across multiple locations based on the needs and readiness of mentors.
Value for Salon Owners: Salon owners interested in implementing associate programs can seek guidance and support to build their own programs and foster a culture of growth and education in their salons.
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29min
September 20, 2023How To Run A Profitable Salon & Make Money!
Profit as Fuel: Profit is emphasized as the fuel for future growth in salon businesses. It's vital for achieving financial success and stability.
Profit Milestones: Profit becomes substantial in a salon's business journey, typically when revenue reaches the half-million-dollar mark. This is a significant milestone.
Taking Business Risks: Salon owners are encouraged to take calculated risks in their businesses, especially when it comes to embracing challenges for higher profits.
Separate Profit Account: The importance of creating a separate bank account dedicated to profit is highlighted. Starting small and gradually increasing contributions is recommended.
Percentage-Based Profit: Allocating a percentage of earnings as profit is an effective way to ensure financial growth and stability.
Diverse Profit Sources: Salon owners are advised to maximize profit in various aspects of their business, including retail sales and back bar operations.
Balancing Act: Achieving a healthy work-life balance is a significant goal. The business should allow for personal fulfillment and a satisfying lifestyle.
Seeking Guidance: The podcast encourages salon owners to seek coaching services that provide practical solutions and personalized guidance to overcome challenges.
Leadership and Growth: Salon owners are encouraged to embrace leadership roles and personal development, which are key to achieving both business success and personal fulfillment.
Rediscovering Passion: Salon owners should strive to rediscover their initial passion for their businesses, even when faced with challenges and demands. Rekindling this passion is crucial for long-term success.
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33min
September 13, 2023The Importance of Passion Within Your Work A Conversation With Mandy Pulse
Passion Fuels Persistence: Mandy's passion has been her driving force, helping her navigate through the toughest days in her salon business.
Connecting with Purpose: Pursuing a passion beyond the salon walls can provide a deeper sense of purpose and connection with the beauty industry.
Impact Beyond Profits: Mandy's story illustrates that making a meaningful impact can be as rewarding as financial success.
Serving the Community: The salon industry offers opportunities to give back to your community, like offering haircuts to the homeless.
Think Globally: Mandy's Global Stylist Scholarship takes the passion for hairstyling worldwide, teaching it to individuals in developing countries.
Regulations and Opportunities: Developing countries often lack strict regulations for hairstyling, making it a practical and immediate income source for those who learn the trade.
Cultural Exchange: Engaging in passion projects opens doors to connecting with people globally and forming valuable friendships.
Taking the First Step: Mandy's advice is simple but powerful – take the first step in pursuing your passion, even if it feels daunting.
Believe in Yourself: Don't underestimate your potential to make a difference; if you have a passion, it's worth pursuing.
Inspiration in Action: Mandy's journey is a testament to the incredible impact one person's passion can have, both in their salon and beyond.
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30min
September 06, 2023Salon Expansion Tips and Insights: A Conversation with Danielle Cherwick
Kayla, host of the Profitable Salon Owner Podcast, interviews Danielle Cherwick on salon expansion.
Danielle owns three salons and a school, celebrating the 10th anniversary of one in January 2023.
She initially purchased a small location in a women's gym, later expanding to a new location.
Danielle discusses various ways to expand a salon business, including niche focus and extended hours.
They emphasize the importance of careful consideration before expanding, considering intentions and resources.
Danielle suggests maximizing the current location's potential before opening a new one.
They touch on the idea of involving shareholders and how it impacts the salon's growth.
Danielle shares her experience of reaching 80% salon capacity and the need to expand to create management opportunities.
The interview explores how expanding into a new location can serve a different demographic.
Danielle mentions the challenges of stylists commuting between locations and the positive impact on work-life balance.
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31min
August 30, 2023The Path Towards Success: An Inside Look W/ Blanca Mendoza
The podcast features a conversation with Blanca Mendoza, a stylist with nine years of experience in the industry.
Blanca reflects on her journey, feeling that she grew up in her salon and values her salon's culture.
She praises the supportive salon owners who care about the team's success and personal lives, not just numbers.
The leadership team consists of six members, each with specific responsibilities, promoting effective delegation.
Personal development is emphasized, driving personal and team growth, and contributing to a positive salon atmosphere.
A focus on goal setting, trust-building, and camaraderie has created a supportive and motivated team.
Blanca achieved the "100K stylist" award, highlighting her dedication and motivation to excel in her career.
Celebrating wins, big and small, contributes to a positive culture and increased team passion.
The salon's environment encourages belonging, fostering stronger team connections and performance.
Blanca's aspirations include becoming a shareholder and assisting in opening multiple salon locations.
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33min
August 23, 2023Become A 6 Figure Salon Earner W/ Holly Fox
Belief in Possibility: The most crucial aspect of helping staff become six-figure earners is instilling the belief that it can be accomplished.
Cultural Alignment: Creating a culture that emphasizes career-focused goals and aspirations from the outset is essential.
Setting Clear Goals: Providing clear, specific goals and expectations for each level of growth is vital.
Technical Skills and Consistency: Continuously honing technical skills and ensuring consistency in work are essential for building guest relationships and retaining clients.
Balancing Relationships and Consistency: Building strong guest relationships while maintaining consistency in work requires a focus on both aspects.
Supporting Self-Confidence: Celebrating wins and encouraging continuous learning helps build self-confidence and motivation.
Handling Mistakes: Embracing mistakes as learning opportunities and focusing on improvement rather than dwelling on errors is crucial.
Individualized Growth: Recognizing that not every team member may aspire to be a six-figure earner, and finding their best fit within the organization is important.
Lifestyle Vision: Encouraging team members to envision their desired lifestyle in the future and aligning goals accordingly.

Self-Development: Salon owners should be in growth mode themselves, focusing on personal development, which in turn enhances their ability to lead and inspire their team.
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31min

FAQs about Profitable Salon Owner Podcast:

How many episodes does Profitable Salon Owner Podcast have?

The podcast currently has 203 episodes available.

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