In this episode, I’m joined by Brad Johnson, CEO of ProfitCoach and former GM of Sweyer Property Management.

We discuss:

• (00:00:00) - Intro
• (00:01:52) - Bradley's journey in property management
• (00:05:04) - Lessons in leadership and personal growth
• (00:09:54) - The sale to Roam
• (00:19:54) - Sponsor - Rentvine
• (00:20:51) - Life post-sale
• (00:22:41) - Transition to profit coach
• (00:35:09) - Sponsor - Crane
• (00:39:42) - Identifying the right candidate for property management
• (00:42:24) - The importance of character and integrity
• (00:44:25) - Creating a sense of ownership in employees
• (00:46:20) - Innovative compensation strategies
• (00:50:24) - The value of hands-off leadership
• (01:00:59) - Profit coach services and future plans
• (01:04:38) - Live industry benchmarks and financial clarity
• (01:15:16) - Leveraging data and AI
• (01:17:29) - Conclusion and contact information

Brad shares how he took a 1,300-door PM company from 20% to 37% margins - all without equity, and without a background in single-family PM.

We dig into what it really takes to find (or be) a #2 who operates like an owner, why Dave Sweyer hired Brad with no direct experience, and how a comp structure based entirely on profit margin changed everything.

Learn more & connect with me here:

• ⁠Crane⁠, the private community for property management business owners.
• ⁠My Free PM Newsletter⁠
• ⁠RL Property Management⁠

Learn more and connect with Brad here:

• ProfitCoach
• Brad on LinkedIn