ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset

By Tiffany Carter

You landed in the perfect place, if you want to make more money, and enjoy doing it! Join your multi-millionaire female entrepreneur host, Tiffany Carter, as she shares success, marketing, business, a... more

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The podcast currently has 924 episodes available.

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Number 1: My 7-Figure Online Launch Formula: What I'm Doing Differently This Time {PART 1}
What does it actually take to create a 7-figure online launch in today's market? I'm about to show you in real time. Tickets for Light It Up are officially open, which means my next major online launch has begun. And instead of waiting until it's over to give you a perfectly packaged case study of what worked, I'm taking you behind the scenes while I'm actually living it. This is Part One of my 7-Figure Online Launch Formula series, where I'll be sharing the strategy, marketing decisions, numbers, wins, disappointments, pivots, and vulnerable moments that normally get edited out of the success story. Because there's a big difference between teaching an online launch strategy once you know the outcome and showing you the decisions being made when the outcome is still unknown. RESOURCES MENTIONED: 🔥 LIGHT IT UP Live (October 6th-8th) In one-time-only live online event, I will show you how to get more of the right eyes on your business, become unforgettable in your market, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE LOCK IN NEXT LEVEL BY pairing this with THE POSSE, leverage my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY, I break down per type of content how to create each one, so you don't just get views, you get SALES. See the details + reviews >> JOIN HERE {End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only CONNECT WITH TIFF: Tiffany on Instagram @projectme_with_tiffany Tiffany on TikTok @projectme_with_tiffany Tiffany on YouTube: ProjectME TV Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest In this first installment, I'm sharing what I'm doing differently with this launch, where we are in the process right now, and something entrepreneurs don't talk about nearly enough.The urge to do more. The temptation to make early sales numbers mean something they don't. The impulse to change your content, messaging, emails, or launch strategy because your nervous system wants certainty NOW. And why one of the most important skills in a successful online launch is knowing the difference between responding to real data and reacting to your own anxiety. In this episode, I'm taking you behind the scenes of: • The 7-Figure Launch Formula I'm using to structure this online launch • What I'm intentionally doing differently this time • What this first phase of the Light It Up launch actually looks like • The mental and emotional shit that starts happening when your offer is officially for sale • Why doing MORE isn't always the answer when you want more sales • How I separate useful launch data from emotional reactions to incomplete data • What I'm focusing on instead of trying to control the outcome Over the course of this launch, I'm pulling back the curtain on the entire process so you can see what building a 7-figure online launch actually looks like while it's happening, not after the story has been cleaned up for Instagram. And yes, that means I'm bringing you the great stuff and the shit I'd probably rather not tell you. If you want to become exponentially more powerful at communicating what you do, creating content people actually pay attention to, and talking about your offers in a way that makes the right people want to buy, come experience Light It Up with me.
September 10, 202655min
Number 2: When Your New Identity Wants More but Your Old Identity Wants Safety
You know you want more, so why do you keep talking yourself out of the very things that could change your life? One minute you're certain. The next, fear takes over and you're questioning everything. This identity ping-pong can happen when the version of you craving expansion collides with the version of you that still associates the familiar with safety. In this episode, we're talking about what happens psychologically during a major identity shift and quantum jump, why fear can get louder right before meaningful change, and how to recognize when subconscious protection is disguising itself as logic. RESOURCES MENTIONED: 🔥 LIGHT IT UP Live (October 6th-8th) In one-time-only live online event, I will show you how to get more of the right eyes on your business, become unforgettable in your market, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE JOIN THE POSSE with my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY I break down per type of content how to create each one, so you don't just get views, you get SALES. See the details + reviews >> JOIN HERE {End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only CONNECT WITH TIFF: Tiffany on Instagram @projectme_with_tiffany Tiffany on TikTok @projectme_with_tiffany Tiffany on YouTube: ProjectME TV Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest You'll hear: • Why you can want something badly and still pull away from it • How your old identity uses fear and overthinking to keep you safe • Why identity shifts can trigger unexpected grief • The difference between discernment and fear demanding certainty • Why more success and visibility can activate old protective patterns
September 08, 202649min
Number 3: If I Had 4 Months to Completely Change My Business, I'd Do THIS
If your business feels stagnant, you're struggling to get it off the ground, or you're simply not where you thought you'd be by now, four months is enough time to change the trajectory. In this episode, I'm breaking down exactly what I would do if I had September through December to start, grow, or completely turn around a business before 2027. RESOURCES MENTIONED: JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details - JOIN HERE End of Summer Applications-CLOSING SOON - Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only CONNECT WITH TIFF: Tiffany on Instagram @projectme_with_tiffany Tiffany on TikTok @projectme_with_tiffany Tiffany on YouTube: ProjectME TV Tiffany's FREE Email Community: JOIN HERE - The Secret Posse Digest We're talking about: - What I would stop wasting time on immediately - Where I would focus my time, money, and energy for the greatest business growth - Why consuming more information and constantly changing strategies can keep you stagnant - The income-generating skills I would prioritize over chasing the latest marketing trends - What I would get exceptionally good at before to make more money online - How to create momentum when your business isn't growing as quickly as you expected Whether you're starting an online business, trying to grow an existing business, struggling to generate consistent clients and sales, or wondering why your business growth has stalled, this episode will help you identify what actually deserves your attention during the final four months of 2026.
September 01, 202651min
Number 4: What Steve Jobs Knew About Getting People to Buy That Most Entrepreneurs Still Get Wrong | Ron Johnson, Creator of the Apple Store
Light It Up Live: 3-Day Profitable Content Clinic > ***Tickets on Sale NOW*** What if getting more people to buy isn't about convincing them harder, posting more content, or perfecting your sales pitch? What if it's about making people feel like they matter? That idea helped create one of the most iconic retail experiences in the world—and it's something every entrepreneur needs to understand as AI and technology change how we communicate, market, and sell. My guest, Ron Johnson, is the creator of the Apple Store and Genius Bar, former CEO of J.C. Penney, and author of the new book Shop Different: How Retail Revealed Apple's Genius. Ron worked directly with Steve Jobs as a member of Apple's executive team, helping reimagine what a retail store could be and fundamentally changing how customers experienced a brand. And what they built wasn't centered around one question: How do we sell more products? It was centered around something much more powerful: How do we help people? Ron and I talk about what Steve Jobs understood about human behavior, innovation, selling, and creating experiences people actually want to be part of. We get into why service itself can be a sales strategy, what the Genius Bar got right about earning customer trust, and why strong relationships can become a competitive advantage that technology can't replicate. We also talk about having a BIG idea when everyone around you is telling you to be more realistic. Ron shares what Steve Jobs taught him about challenging conventional thinking, why bold ideas can actually be easier to sell than incremental ones, and what it takes to get people behind a vision they can't fully see yet. RESOURCES MENTIONED: 🔥 LIGHT IT UP Live (October 6th-8th) In one-time-only live online event, I will show you how to get 1000s of the right eyes on your business, become unforgettable in your industry, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up Live HERE {LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only CONNECT WITH TIFF: Tiffany on Instagram @projectme_with_tiffany Tiffany on TikTok @projectme_with_tiffany Tiffany on YouTube: ProjectME TV Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest CONNECT WITH RON: Get Ron Johnson's new book: Shop Different: How Retail Revealed Apple's Genius (on Amazon) In this conversation, you'll hear: >What Ron Johnson learned working directly with Steve Jobs >The philosophy behind the creation of the Apple Store and Genius Bar >Why helping people can be more powerful than trying to convince them to buy >What entrepreneurs can learn from Apple about customer experience, trust, and loyalty >Why bold ideas can sometimes be easier to sell than small ones >Lessons Ron carried from Target to Apple and later J.C. Penney >How to embrace AI and technology without losing the human connection people crave >Why curiosity can change the trajectory of your career and business One of my biggest takeaways from this conversation is incredibly simple: The person in front of you matters. Whether you have 100 followers or 10 million, whether you're building a personal brand or running one of the biggest companies in the world, business is ultimately about relationships between human beings. And in a world becoming increasingly automated, that may become one of your greatest competitive advantages. Learn the high-income-generating skill of sharing your offers and knowledge in a way that makes people want to buy, in a genuine way. 🎟️ LIGHT IT UP LIVE | JOIN US HERE
September 24, 20261h 14min
Number 5: The Identity Shift Required Before Your Money Reality Jumps
Light It Up Live: 3-Day Profitable Content Clinic > ***Tickets on Sale NOW*** Making more money as an entrepreneur isn't always about working harder, creating more content, or finding another business strategy. At a certain point, reaching a new income level requires an identity shift > changing how you make decisions, respond to fear and self-doubt, communicate your expertise, and keep moving when your external business results haven't caught up yet. Your financial identity can influence what you're willing to charge, how visible you're willing to become, the opportunities you pursue, how confidently you sell, and what you do when something doesn't work as quickly as expected. The identity shift that can happen before you make more money isn't becoming fearless. It's learning how to experience fear without automatically allowing it to make your business decisions. RESOURCES MENTIONED: 🔥 LIGHT IT UP Live (October 6th-8th) In one-time-only live online event, I will show you how to get 1000s of the right eyes on your business, become unforgettable in your industry, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up Live HERE {LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only CONNECT WITH TIFF: Tiffany on Instagram @projectme_with_tiffany Tiffany on TikTok @projectme_with_tiffany Tiffany on YouTube: ProjectME TV Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest What You'll Hear in This Episode >Why making more money can require an identity shift before your external results change >How your current financial reality can reinforce outdated beliefs about what's possible >Why fear and self-doubt can become louder as your business, income, and visibility grow >One powerful concept from Michael A. Singer's The Untethered Soul about the voice inside your head >How entrepreneurs can mistake fearful thoughts for instructions >Why reaching your next income level requires both personal growth and practical business skills One of the biggest traps in entrepreneurship is requiring your current reality to give you permission to create a different one. You'll become more visible after people start paying attention. You'll trust yourself after more customers buy. You'll take the bigger risk once success feels more certain. Growing an online business and creating more income requires the ability to tolerate uncertainty without immediately shrinking your goals, abandoning the offer, disappearing from your content, or deciding that one disappointing result means something isn't working. It also requires real skills: communicating your value, selling your expertise, creating demand, making strategic decisions, and turning what you already know into something people are willing to pay for. Your next income level may not need a version of you who knows more. It may need a version of you who does more with what you already know. 🎟️ LIGHT IT UP LIVE | JOIN US HERE
September 22, 202643min